Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs.

Pharmaceutical 123

Pharmaceutical Thought Leadership B2C Social Media Marketing 123

Hubspot Marketing

MAY 13, 2024

These are just a few of the six paradoxes Jasper's Head of Enterprise Marketing and Communications, Samyutha Reddy , recently posted on her LinkedIn: I'm willing to bet her thoughts resonate with plenty of marketers. Why is this year so challenging for marketers? Google's upcoming SGE changes ? Something else?

Marketing 80

Marketing Marketers B2C Communications 80

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Martech

FEBRUARY 28, 2022

Much of the difference comes down to capturing, measuring and acting on intent. For a B2C company, email still has priority when looking at attribution numbers. The perspective has been this: “We have this marketing automation platform. Intent makes the difference. That’s where intent comes in.

B2C 122

B2C Whitepaper CRM Marketing Automation Platform 122

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. Plus, social media is a highly effective marketing channel. After all, there’s a big difference between checking what your pals are up to on Facebook and using it to achieve your business objectives. 2 Viral Nation — Best For Influencer Marketing. star rating.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Search Engine Land

FEBRUARY 6, 2024

Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies.

Search Marketers 106

Search Marketers CRM B2C Analytics 106

SocialPilot

APRIL 26, 2024

Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. However, while scheduling, you will soon realize that content scheduling is not the same for different platforms. Each one has its own peak time and preferences.

User-Generated 90

User-Generated B2C Promotion Analytics 90

Neil Patel

NOVEMBER 19, 2021

You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. As a marketer or entrepreneur, you can’t afford to rely on inefficient, outdated tactics like cold-calling and paying for leads. UGC is marketing gold.

B2C 141

B2C User-Generated Energy Promotion 141

Martech

OCTOBER 7, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and B2B is becoming more experiential. Digital engagement, influencer marketing, personalized recommendations: Soon we won’t be able to tell B2B and B2C apart.

Customer Journey 101

Customer Journey Customer Transform Shoppers 101

Litmus

OCTOBER 25, 2021

Calling all email marketers. This year, the categories are a little different. Best B2B Email. B2B (business-to-business) buying cycles can be complex—and email plays a critical role nurturing leads, retaining customers, and winning back lost deals. Great B2B emails grab and keep a prospect’s attention in a busy inbox.

Transform 89

Transform B2C Email Marketing Place 89

Hubspot Marketing

JUNE 6, 2022

Experiential marketing involves inviting your audience to interact with your brand in a real-world situation. These experiences are often hands-on, exciting opportunities that help businesses engage with attendees in a way that is different from interactions they may have online. Will brands invest in experiential marketing?

Branding 130

Branding Food B2C Health 130

Martech

JUNE 13, 2022

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. He’s the paid marketing manager at a medium-sized US company. He’s in his late 20s and has been in marketing for about nine years. How did you get into marketing? Marketing is a constantly moving target.

B2C 96

B2C Entertainment eCommerce Retail 96

Ariyh

JANUARY 22, 2024

This is a 3min practical summary of a scientific study 🎓 Join 25,580 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… One Thing Better The newsletter to improve your work - and your life - one tip at a time. Can be tested for B2B.

Shipping 67

Shipping B2C Food Price 67

Neil Patel

AUGUST 25, 2020

Which… is where an experienced PPC agency comes in. So if you’re looking to hire an agency to create and manage your PPC campaigns but aren’t sure where to start, you’re in the right place. And it’s crucial to have a clear picture of what you hope to achieve before you go through the process of finding the right PPC agency.

B2C 133

B2C eCommerce Communications Digital Marketing 133

Neil Patel

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. You might want to work with a social media agency if you: have a budget but aren’t sure how to get the most from it are struggling to increase performance don’t know how to measure the results of your social media efforts etc.

Real Estate 145

Real Estate Communications Advertising Advertisers 145

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Influencer Marketing 87

Influencer Marketing User-Generated Education CRM 87

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. In other words: What's the best video marketing strategy for 2022 and beyond? HubSpot Blog Research surveyed 518 video marketers in the U.S., But here's why you should.

Branding 107

Branding Video Marketing Millennials B2C 107

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2C 78

B2C Education Marketing Marketers 78

Neil Patel

DECEMBER 13, 2022

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., Email Marketing. Here’s what we found out.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. After all, it appears on a content marketing agency’s blog, right? you might wonder.

Content Marketing 118

Content Marketing B2C Marketing Marketers 118

Litmus

OCTOBER 27, 2020

Approaching email marketing plans for next year may be a bit different than the past—now that we all know that even with the most well-organized plans and calendars, unexpected elements will arise that change our strategy. Adapting B2C strategies for B2B marketing teams. Just have fun with your copy.

B2C 72

B2C Retail eCommerce Marketing Plan 72

Ariyh

OCTOBER 9, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,652 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Curious to see how a headless CMS differs from a traditional one like WordPress? It's a world of difference.

Branding 110

Branding Real Estate eCommerce Copywriting 110

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Martech

MAY 24, 2023

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kathleen Voboril who is now a consultant after many years in top marketing positions. Q: How did you get started in marketing? Q: In marketing? A: I did not focus on marketing.

eCommerce 96

eCommerce CMO B2C Energy 96

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. However, lead generation often starts with marketing. Quick takeaways: Majority of B2B marketers are struggling with lead generation – you’re in the right place!

B2C 87

B2C SEO Education Content Marketing 87

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. But content marketing in the tech industry can also be quite competitive. Like all companies investing in content marketing, tech companies must make the decision whether to produce content in-house or outsource to a blog writing service.

Customer loyalty 134

Customer loyalty B2C Education Content Marketing 134

Search Engine Land

MARCH 7, 2023

Google and Microsoft have forced marketers away from manual controls in favor of automation. These days, experienced search marketers have fewer ways to differentiate themselves in performance marketing campaigns. This applies more to B2B than B2C, but it’s true for both. SUBSCRIBE See terms.

Transform 94

Transform B2C Marketing Marketers 94

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 92

Email Marketing Marketing Marketers Customer Acquisition 92

Neil Patel

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Not only have these tips helped grow my agency, but these are tried-and-true methods we use for our clients as well. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales.

Transform 135

Transform Price Shoppers User-Generated 135

Vertical Response

FEBRUARY 14, 2022

Plenty of B2B retailers have been relying on the internet to continue their operations, and this reliance is only expected to increase. Speaking of emails, have you heard of B2B email marketing? We’ll explain more about B2B email marketing in the guide below. The 411 on B2B Marketing.

Email Marketing 52

Email Marketing B2C Marketing Marketers 52

Ariyh

SEPTEMBER 25, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,090 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok How do you put together an omnichannel marketing plan? Journal of Marketing (July 2023).

Product 101

Product Food Health B2C 101

Sprout Social

FEBRUARY 8, 2023

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. Manufacturing marketers: don’t pass up this opportunity. There’s endless B2B marketing potential for manufacturers on social.

Manufacturing 85

Manufacturing Transform Entertainment Law 85

Search Engine Land

JULY 26, 2023

Get the daily newsletter search marketers rely on. B2B site A manufacturer’s website suffered from lost rankings and dwindling organic search traffic; they didn’t know why. B2C site A nationwide drug-screening company reached out to us to improve their underperforming website. SUBSCRIBE See terms.

SEO 98

SEO Food eCommerce B2C 98

Duct Tape Marketing

MAY 2, 2024

Connect with John Jantsch on LinkedIn This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign Try ActiveCampaign free for 14 days with our special offer. 01:02): Hello and welcome to another episode of the Duct Tape Marketing podcast. Click on over and give us a review on iTunes, please!

SEO 62

SEO Whitepaper B2C Transform 62

Search Engine Land

OCTOBER 28, 2022

If they work as a contractor, then they likely need to have a broad understanding of different tech and a strong ability to research specifics and work with developers. ” John McAlpin , Director of SEO Strategy, Cardinal Digital Marketing. I’d say that’s pretty spot-on. You cannot judge that without testing.

SEO 124

SEO PR Finance B2C 124

Martech

JULY 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? Merkle to acquire CX agency LiveArea . Crowdsourcing the most important metric in marketing . Yes, we are.”

Shopper Market 116

Shopper Market Millennials Shoppers Shipping 116

Sprout Social

AUGUST 24, 2022

Each person’s reason for becoming a social media manager differs depending on their professional goals and personal needs for fulfillment. For Gabby Barnes , Social Media Manager at Casual Fridays agency, the best thing about her job is seeing social’s impact on her client’s goals. “As Here’s what they said. Spoiler: It’s complicated).

Management 100

Management Copywriting User-Generated Communications 100