Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

Market Research 140

Market Research Social Media Marketing Real Estate Fashion 140

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Market Research 145

Market Research Social Media Marketing Marketing Marketers 145

Welcome Software

SEPTEMBER 4, 2024

You can use these features and capabilities to understand macroeconomic trends and position your brand for future success by uncovering hidden potential in your organization. Hidden potential : Finally, AI’s capabilities continue to evolve and machine learning (ML) algorithms become smarter over time.

Market Research 59

Market Research Marketing Marketers Market Trends 59

Hubspot Marketing

MARCH 29, 2023

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

Market Research 145

Market Research Marketing Marketers Price 145

Hubspot Marketing

SEPTEMBER 15, 2023

With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let's dive in.

Market Research 137

Market Research Price Marketing Marketers 137

Hubspot Marketing

MAY 8, 2023

Knowing exactly who you're making content for is a foundational understanding marketers need. Marketers can conduct more thorough market research to gather data on their target audience to gain a more concise understanding. Marketers can set specific, measurable, and achievable campaign goals.

Market Research 143

Market Research Gen Z Key Performance Indicator Millennials 143

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Set clear objectives.

Market Research 126

Market Research Content Marketing Marketing Marketers 126

Marketing Insider Group

OCTOBER 16, 2023

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Performance analytics. Traffic analytics. Content alerts.

Market Research 129

Market Research Content Marketing Analytics SEO 129

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

Market Research 104

Market Research Non-Profit Transform Marketing 104

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. But consider that the majority of consumers today feel that brands don’t understand them.

Market Research 111

Market Research Gen Z Price B2C 111

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform 115

Transform User-Generated Analytics Social Media Marketing 115

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 134

Analytics Transform Key Performance Indicator CRM 134

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. The initial step to effectively promote your products, services, and brand benefits is gaining a comprehensive understanding of your target audience, competitors, and industry landscape. Market research helps you find the right customer for your brand in the first place.

Market Research 97

Market Research Marketing Marketers Traditional Marketing 97

Martech

SEPTEMBER 19, 2024

At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. Agencies and brands are taking note of customers’ continued interest in visiting brick-and-mortar stores and making purchases there.

Retail 119

Retail Shopper Market Shoppers Advertising 119

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. It’s no small task, but the right influencer marketing analytics can help. What is an influencer analytics tool?

Analytics 128

Analytics Influencer Marketing Health eCommerce 128

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. It’s available as self-service or with full creative support.

B2C 113

B2C Energy User-Generated Retail 113

Marketing Insider Group

AUGUST 2, 2021

But often it’s not the little details so much as your overall branding that needs attention. The way that you present your brand to the public can determine the success of your marketing. If you’re looking at the data and you feel your current branding efforts are holding you back, don’t hit the reset button quite yet.

Branding 143

Branding PR Market Trends Market Research 143

Scoop.it!

JULY 18, 2024

By listening to and valuing your customers on a more human level, you develop an authentic relationship that fosters not just regular buyers, but loyal customers who recommend, advocate, and interact with your brand. To access the insights you need, collect data from marketing research, social analytics, and your CRM.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Buffer Marketing

OCTOBER 2, 2024

month Monitor your competitors’ social media activity across a variety of marketing channels Add filters for types of posts (like posts with links, photos, or videos) Filter for insights into each individual social network Ahrefs Phlanx Brand24 Tracking competitors’ brand mentions Free plan not available. Starts at $139.95/month

Price 115

Price Key Performance Indicator SEO Analytics 115

Orbit Media Studios

JANUARY 22, 2025

In the next few minutes, youll learn how to use AI to examine your own marketing with an unflinching eye. Well show you how to use an AI chatbot to compare your brand to your competitors. Im giving you a Semrush Keyword Gap report, which compares the keyword rankings of your brand to three competitors. Is it on brand?

Branding 64

Branding SEO Whitepaper CMO 64

Hubspot Marketing

JULY 12, 2024

He’s exactly right: communities help you share your brand identity, engage with members to build and deepen relationships and help you share content with them so they have everything they need to succeed. How do they interact with brands and content online? It’s a reciprocal thing. Who are they (age, gender, profession, etc.)?

Management 113

Management Promotion Law Market Research 113

Hubspot Marketing

NOVEMBER 29, 2024

Through talking with Oakley, I learned that a product marketing manager, or a PMM for brevity, is a specialized marketer who takes ownership of a product’s positioning, messaging, and branding. To get an even better idea of their job duties, let’s take a look at this sample product marketing job description.

Product Marketing 106

Product Marketing Product Management Marketing 106

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Martech

SEPTEMBER 12, 2024

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. Brands need to hold the two side-by-side.

Customer 127

Customer Branding Transform Retail 127

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

According to a study by Label Insight , 94% of consumers surveyed indicated that they were more likely to be loyal to a brand that offers transparency, while seventy-three percent said they were willing to pay more for a product that provides complete transparency. Steps for Building Consumer Trust and Brand. Not convinced?

Branding 134

Branding Thought Leadership Law Communications 134

Marketing Insider Group

MAY 6, 2025

.” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. These are 6 of the most powerful marketing strategies that will help your brand rise above the noise and capture your ideal customer’s attention.

Marketing Strategy 81

Marketing Strategy Whitepaper Thought Leadership SEO 81

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. This can serve two purposes: following brands and influencers you might want to partner with and following potential followers so they’ll check out your account. So, there are services that exist that can automatically do that.

Price 241

Price Analytics Marketing Marketers 241

Customers.ai

NOVEMBER 20, 2024

Setting clear, measurable goals is non-negotiable because vague objectives like “improve brand awareness” or “get more traffic” don’t cut it. To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. That’s where your competitive analytics analysis comes in.

PR 76

PR Gen Z User-Generated Analytics 76

Sprout Social

AUGUST 30, 2023

Social media is much bigger than marketing and branding alone. The benefits of a social media employee training process There are likely many employees at your company who want to get involved in social—on behalf of your brand, or to build their personal one. Think: posting anxiety or brand risk.

Branding 142

Branding Copywriting PR Promotion 142

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. A distinct brand identity determines whether you stand out from the crowd. Consider that branding impacts just about every corner of your business. What is brand building? But hey, that’s the point!

Branding 130

Branding B2C Thought Leadership Promotion 130

Backlinko

FEBRUARY 7, 2025

It helps you understand your market better, so you can make smart choices about where to focus and how to stand out. Competitive Intelligence vs. Market Research Competitive intelligence and market research are both important methods of gathering data to make smarter business decisions. Find key differentiators?

Price 86

Price Customer loyalty Food Market Research 86

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice.

Management 143

Management Branding Customer loyalty Communications 143

Search Engine Land

SEPTEMBER 6, 2024

Once you know your target customers and have a good sense of the language you think will connect them to your brand, you can apply these learnings to your search campaigns. SQRs are critical for market research. How are your customers searching for your products in a brand campaign? Are they looking for how-to videos?

Market Segmentation 87

Market Segmentation Shipping Retail User-Generated 87

Buffer Marketing

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Gen Z 127

Gen Z Branding Food Transform 127

Hubspot Marketing

JANUARY 21, 2025

Content research will connect all these points together. If you understand search intent and can answer your users questions, youre establishing your brand as an authority, setting yourself up for return visitors, and showing Google that you know your stuff. I know more than one smart writer whos fallen for a brands April Fools joke.)

User-Generated 93

User-Generated Market Research SEO Email Marketing 93

Backlinko

NOVEMBER 8, 2024

Since the 1940s, McDonald’s has used the 4 Ps to become the brand we know today: Product: Fast, reliable burgers and fries Price: Affordable. Businesses relied on market research reports, customer surveys, and a bit of gut instinct to decide what to build or improve on. You’re piña colada and yacht bound, my friend. Want proof?

Price 111

Price Real Estate Promotion Food 111