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How to balance customer experience and returns in ecommerce

Martech

Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3

eCommerce 125
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7 proven strategies for effective B2B customer retention

Martech

Swift, proactive problem resolution Quickly addressing customer issues is essential, but not enough. Successful companies actively seek out and resolve problems before customers tell them about them, which can significantly bolster customer loyalty. It also lowers the business’s sales costs.

Customer 135
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Path to Purchase Research: Decoding Your Customers’ Buying Journey

Customers.ai

Collect Data Across Multiple Touchpoints Your customers interact with your brand across dozens of channels and each one holds a clue about their journey. Tools to Use : Start with platforms like Google Analytics to track site behavior, heatmaps from tools like Crazy Egg to see where visitors engage most, and Customers.ai The result?

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How B2B and B2C brands are winning hearts with memory-driven CX

Martech

What if the key to customer loyalty isnt faster shipping or flashier ads but a cleverly timed stroll down memory lane? In 2025, a new wave in customer experience (CX) is gaining traction. Memory-driven CX using the past to spark joy in the present is quietly reshaping how brands forge unbreakable customer bonds.

B2C 127
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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

a special welcome offer—like a discount on the first purchase or free shipping). Your new customers have entered your world, and it’s your job to be a gracious host. To keep them engaged and foster customer loyalty, they need to see immediate value in what you offer.

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Relationship Marketing: Reactive vs. Proactive and Why You Need Both

Customers.ai

Youre missing the chance to surprise and delight your customers before they even realize they need something. Example 1 : A customer emails your support team to ask why their order hasnt shipped after five days. Example: Hey [Name], you left something in your cartcomplete your order today and enjoy free shipping!

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Shopify Marketing Apps: 21 Essential Tools for Ecommerce Stores

Customers.ai

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Predictive Analytics : Leverage AI to forecast customer behavior, including likely next purchase dates and lifetime value. A boost in repeat purchases and stronger customer loyalty.