Remove Analytics Remove Education Remove Market Research
article thumbnail

Wealthsimple Foundation’s Leen Li on understanding your audience

Hootsuite

That’s why Wealthsimple Foundation used social media to share educational financial literacy content — it’s where the young people are. Wealthsimple Foundation used both organic and paid content in their marketing strategy, plus audience insights, to make sure that their investments don’t go to waste. Make the most of your money.

article thumbnail

20 Tools & Resources for Conducting Market Research

Hubspot Marketing

With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let's dive in.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From guesswork to growth: How to build a customer-centric marketing strategy

Martech

Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. Airbnb, Slack, Peloton, HubSpot and Arm & Hammer Baking Soda all use similar customer-centric marketing strategies.

article thumbnail

How to Do Market Research: A Guide and Template

Hubspot Marketing

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

article thumbnail

What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

While not required, there are certifications available (such as the Certified Product Marketing Manager distinction) that can help better prepare Product Marketing Managers for the responsibilities they are about to take on. The next question you might have about this role is ‘How much does a product marketing manager make?”

article thumbnail

Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Analytics 140
article thumbnail

4 Similarweb Alternatives for Better Competitor Research

Backlinko

Lets take a glance: Semrush Similarweb Primary Focus Competitor intelligence and SEO analysis Competitor intelligence and general market research Traffic Source Breakdown Detailed insights into specific channels More generalized traffic source analysis Keyword Database 26 billion keywords 5 billion keywords Backlink Database 43 trillion backlinks 3.6

SEO 93