Hootsuite

DECEMBER 4, 2024

“After the first year and a half, we decided to focus our energy and resources in a more strategic way, not everyone, everywhere,” Li says. Pay attention to your social media analytics Social media analytics are free, super valuable, and easy to gather (especially if you’re using a powerful tool like Hootsuite ). “How

Non-Profit

Buffer Marketing

NOVEMBER 14, 2024

Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. As long as you’re clever with your tweaks, content repurposing can save you loads of time and energy.  Find your best times to post on Instagram 6.

Social Media Marketing

Martech

MAY 2, 2025

MQL marks the border between marketing and sales silos The MQL was born a couple of decades ago when sales management realized customers increasingly use digital media to make buying decisions. It gives you a temporary boost but does nothing to increase your physical energy. Look for long-term progress.

Non-Profit

Backlinko

JULY 22, 2024

For example, “energy-efficient heating systems.” GBP is a free tool by Google that allows you to manage your local business’s online presence across Google Search and Maps. Accept Google Analytics Terms of Service Agreement. Choose one that matches your technical skill level and business needs. Then, scroll to “ Next.”

SEO

Buffer Marketing

JANUARY 20, 2025

Buffer helps you grow your following and boost engagement with planning, scheduling, and analytics tools.   Here is how our Social Media Manager, Mitra, does it. Save time with  Buffer Hashtag Manager , which allows you to save groups of hashtags to easily add to posts later with the Instagram first comment feature.

User-Generated

Buffer Marketing

JULY 10, 2025

Use Instagram analytics to understand your audience 5. Instagram ads : Boost your posts or run ads using the Meta ads manager. You can now even add moderators to help manage the channel. But monitoring your analytics just scratches the surface when it comes to customer research. Set up your Instagram profile 3.

User-Generated

Marketing Insider Group

MAY 20, 2025

Having a team of pros manage your email strategy means you wont just be sending emails youll be creating a lead-nurturing machine that works 24/7 to grow your business. 3 Strategies to Skip With so many marketing strategies to choose from, youll need to be selective about where you put your time, energy, and money.

Energy

Hubspot Marketing

APRIL 4, 2025

When people see AI as just a fun novelty, theyre unlikely to invest their time and energy into implementation. On the other end of the spectrum, Ive run into managers and executives who are extremely eager to adopt AI. Without AI, it wouldve taken me days, as well as at least one (human) analyst. Lets use HubSpot as an example.

Transform

Sprout Social

OCTOBER 10, 2024

Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. Use a social media management tool to identify which profiles are generating the highest impressions and engagement. Which social media networks should your brand focus on? But times have changed.

Gen Z

Martech

DECEMBER 30, 2024

Dig deeper: How to reframe AI adoption to focus on outcomes, not tools Automating data analytics and enrichment One of the primary ways marketers will be leveraging AI in 2025 is to enrich and analyze their data. Integrating causal AI In the new year, AI wont just be used to scale up analytics and content creation.

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Buffer Marketing

FEBRUARY 6, 2025

It has additional commercial features like the TikTok business center , advanced analytics, etc. Go to “Manage Account” and switch to a TikTok business account 4. Your TikTok analytics can offer a lot of insight into when your content gets the most engagement. Tap Profile icon at the bottom of your TikTok app 2.

SEO

Set Up

OCTOBER 1, 2024

Encourage “Shareable” Content This is possibly the most sought after goal when it comes to content creation, so how can marketing managers conquer it? Becoming aware of how your target audience shares your content privately will especially benefit future campaigns and energy. Read more: It’s Giving… Marketing to Gen Z

Gen Z

Buffer Marketing

SEPTEMBER 23, 2024

  This is where  social media management  tools like  Buffer  really shine. Some social media platforms, like Instagram and YouTube, will include high-engagement times in their native analytics. Any  social media analytics tool  worth using will do the hard work for you.

Analytics

Martech

JULY 25, 2024

Running a virtual version of the Olympic venues to track energy use. Metricool , a social media management platform, announced new features including LinkedIn analytics, an enhanced AI assistant, and integrations with Google Drive and Canva. A chatbot to help answer athletes’ queries in natural language.

B2C

Hubspot Marketing

MAY 21, 2025

The Cost of Predictive Analytics Platforms Want to know which products might become holiday bestsellers? Instead of relying on your gut for answers, consider using predictive analytics platforms. Predictive analytics platforms tend to be more affordable than other AI models since they dont need heavy computing power.

Price

Hootsuite

JANUARY 14, 2025

You need a Facebook Business Page to run Facebook ads, open a Facebook shop , or create a Facebook Group managed by your brand. Community Managers can only moderate comments and suspend or remove people from the page. 1 for Facebook marketing Schedule posts, answer messages, and manage ads from one place. It’s so easy.

Analytics

Sprout Social

DECEMBER 2, 2024

Whether you work with a smaller group of reliable influencers or with hundreds at once, depends on the resources you have to manage those relationships. We use modular analytics dashboards to help you track ROI and other metrics. And both you and the influencer get fresh content.

Influencer Marketing

Lynton Web

MAY 8, 2025

Review generation and management across Google, Yelp, and Facebook builds credibility, improving search rankings through positive sentiment and engagement. It directly brings your recreation center's energy, expertise, and community spirit to potential members. Several options are tailored to the recreation center's needs.

Marketing Strategy

Buffer Marketing

SEPTEMBER 30, 2024

And let's face it, that's the last thing you want after pouring your time and energy into content creation.   My friend's dad built a multi-million dollar waste management company.   For example, my analytics show spikes in impressions on three specific days.

Copywriting

Hubspot Marketing

JULY 22, 2024

Best of all, they manage to pull off sounding genuine and grandiose. Starbucks managed to stand out from the competition through its mission and values. While other businesses might do well in providing a creative, long-form story, Bloomberg’s typical demographic is likely more analytical. Download this template.

Fashion

Buffer Marketing

FEBRUARY 12, 2025

You can only ace all of this once you’ve spent a lot of time and energy not only creating social media content, but using these platforms to understand how your potential customers use it. Your social media efforts need to shift shape using these analytics.

Social Media Marketing

Hubspot Marketing

DECEMBER 18, 2024

I also use Google Analytics for detailed performance metrics. Here is an interesting take that Jocelyn Chan , the global marketing communications manager at TrusTrace , shared in the Contentoo-HubSpot study. Create an Inventory Make an inventory of all blog posts, guides, landing pages, and any assets that need an audit.

Marketing Strategy

Buffer Marketing

MAY 13, 2025

  “Why would someone who sees this post stop scrolling, and spend precious time and energy engaging with it?” Most platforms offer built-in analytics tools, but there are also third-party options that may offer a more complete view. LinkedIn analytics offers these metrics at both the post and account level.

Analytics

Sachs Marketing Group

OCTOBER 1, 2024

Ignoring metrics and analytics Tracking SEO metrics and analyzing data is crucial to understand SEO efforts’ effectiveness and making necessary improvements. Utilize SEO tools and analytics to track and monitor SEO performance and regularly review the data to make changes and adjustments for successful SEO results.

SEO

Hubspot Marketing

APRIL 29, 2025

Agentic AI builds on that foundation managing the workflows within the team and executing actions with much less human involvement. Instead, they give marketers more time and energy to focus on those things. For marketing, the company highlights its AI Lifecycle Marketing Agent , focused on customer research and outreach management.

Price

Chief Martec

NOVEMBER 10, 2024

But the next two are also data-centric: analytics tools (39.2%) and ABM tools (35.5%). My other pet rock has been advocating for agile management approaches in marketing and martech since 2010. Good to see that agile is the dominant approach professional marketing ops teams are taking to managing their work.

Transform

Hubspot Marketing

OCTOBER 28, 2024

The next time they visit your site, you could add a banner featuring the latest solar-powered gadgets or provide recommendations for energy-efficient home appliances to improve your chances of conversion. Use predictive analytics tools. One of the visitors searches for eco-friendly products and buys a smart thermostat.

Customer Acquisition

Hubspot Marketing

DECEMBER 2, 2024

Using predictive analytics. In fact, B2B marketers devote more energy to deepening relationships with existing companies than nurturing new leads and serious opportunities. Google Analytics and Search Console are other fantastic tools that can help identify which pages perform well and where you have opportunities to optimize.

Customer Journey

Hubspot Marketing

JANUARY 22, 2025

You put time, energy, and money into creating and maintaining these pages. You can use headings and subheadings to divide content into manageable chunks. For instance, a SaaS product might show badges for SOC 2 or ISO 27001 compliance for information security management. Optimize your marketing resource expenditures.

Place

Sprout Social

DECEMBER 30, 2024

And, of course, then theres every social marketers worst fear: putting a ton of time and energy into videos that get crickets when you hit publish. When youre ready to post, use a social media management tool like Sprout Social to streamline the process. Coming up with new ideas all the time can lead to creative fatigue.

Branding

SocialPilot

MAY 27, 2025

Social Media Content Creator vs. Social Media Manager vs. Influencer In the social media space, roles often overlap, and job titles can be confusing. Many businesses mistakenly think they need an influencer or a social media manager when what they actually need is a social content creator. Lets break it down.

Thought Leadership

Lynton Web

MAY 8, 2025

Implement progressive disclosure through multi-step forms : Break lengthy registration processes into logical, manageable steps with clear progress indicators showing users exactly where they are in the process. Remember that each additional field reduces completion rates by approximately 10%.

Transform

Search Engine Land

AUGUST 5, 2024

Due to that, we need to get other teams, managers and stakeholders on board. Setting this out in advance and getting agreement from those involved can save a lot of time and energy down the line. The task-level detail is probably too much for this document and is better detailed within your project management platform or processes.

SEO

Hootsuite

MAY 1, 2025

With advanced analytics, brands can find the right influencersomeone whose audience demographics align closely with their target market. View this post on Instagram A post shared by d e l a y n e e (@delaynee.rodriguez) Gymnast @delaynee.rodriguez regularly features Accelerator energy drink in her content. Heres why: The trust factor.

Influencer Marketing

Use Insider

NOVEMBER 18, 2024

Navigating the Complexity of Omnichannel Engagement One of the key challenges in today’s retail landscape is managing the growing number of channels through which customers engage. That same report also shows that marketers are managing, on average, 10 different channels to engage customers. That’s a lot to manage!

Retail

SocialPilot

MARCH 9, 2025

Their Instagram and YouTube are filled with high-energy, cinematic property walkthroughs featuring compelling storytelling rather than just listing details. Peak Engagement Times: Platform analytics for Instagram Insights, Facebook Business Suite, etc., Managing a consistent posting schedule can be overwhelming.

Real Estate

Martech

MARCH 10, 2025

The challenges of modern marketing measurement For years, weve been looking for a smarter way to manage data overload, but key organizational challenges often stand in the way. Outdated attribution The data analytics landscape is shifting fast. Siloed data streams Your data is fragmented across platforms and scattered across teams.

Transform