Marketing Insider Group

JANUARY 14, 2025

Video Source In social media marketing , knowing your target audience allows you to develop messages that appeal to potential customers. For instance, LinkedIn is ideal for reaching professionals and B2B audiences, while TikTok appeals to younger generations with short, entertaining videos.

Thought Leadership 119

Thought Leadership Entertainment Analytics Social Media Marketing 119

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Teach, entertain, inform, or inspire Your Facebook audience is not looking for a sales pitch, and theyre certainly not going to engage with one. Clear data.

Entertainment 118

Entertainment Real Estate User-Generated Analytics 118

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea.

Social Media Marketing 145

Social Media Marketing Key Performance Indicator Marketers Marketing 145

SocialPilot

APRIL 23, 2025

With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketers 52

Buffer Marketing

JANUARY 20, 2025

Buffer helps you grow your following and boost engagement with planning, scheduling, and analytics tools. “People tend to look for their closest friends in Stories, use Explore to discover new content and creators, and be entertained in reels,” Mosseri explains. ⚡ Need Instagram help?

User-Generated 129

User-Generated Social Media Marketing Analytics Fashion 129

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 83

B2C Social Media Marketing User-Generated Entertainment 83

Search Engine Land

JULY 23, 2024

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. What does content marketing include? Video content : Producing videos to educate, entertain or inform your audience. Shareability: Content being shared widely across social platforms.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 121

Branding Social Media Marketing User-Generated Advertising 121

Hubspot Marketing

OCTOBER 18, 2024

Entertainment/Speaker Fees Marketers spend 15% of an event budget on average on speakers and entertainment. Be sure to budget an honorarium and possibly accommodations for your keynote speakers and consider whether you’ll book a band or other entertainment to set the mood. Owned and organic channels.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Buffer Marketing

SEPTEMBER 23, 2024

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.   Before we get into this, an important caveat: posting your content at the ‘right’ time on social media is not the secret sauce for content success.

Analytics 115

Analytics User-Generated Social Media Marketing Education 115

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? Showcase Your Hotel in a Creative Way : TikTok is all about creativity and fun.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 120

Social Media Marketing Retail Branding Shoppers 120

Hootsuite

DECEMBER 3, 2024

In this post, we’ll explore how social measurement can drive real results for your business. Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals.

Analytics 112

Analytics CRM Price Key Performance Indicator 112

Hubspot Marketing

OCTOBER 2, 2018

Marketing on social is not just a trend, it’s a powerful industry technique that is here to stay and will help you reach more people all over the world. How to Set Social Media Marketing Campaign Goals. A great example of using social media marketing to raise brand awareness is Apple’s “Shot On iPhone” campaign.

Social Media Marketing 112

Social Media Marketing Marketers Marketing Promotion 112

Hubspot Marketing

JANUARY 22, 2025

Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Some of the perks of organic social media?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hootsuite

NOVEMBER 21, 2024

Types of long form content: YouTube videos Blog posts Case studies and webinars Podcasts Long threads on Twitter TikTok videos with multiple parts Pros of long form content There’s more room for more information (and entertainment). And remember what she said about effective analytics monitoring ? You can get deep. Try it free today.

Social Media Marketing 125

Social Media Marketing Communications Entertainment Analytics 125

Hootsuite

MARCH 21, 2025

Besides qualifying you for Instagram Shopping features, Business accounts also have access to detailed analytics and can use Hootsuites scheduling dashboard for posts, too. In order to build relationships that drive Instagram sales, you need to focus on providing solid entertainment value for your audience. Want more details?

eCommerce 98

eCommerce Shoppers User-Generated Entertainment 98

Jeff Bullas

MARCH 1, 2023

There’s little doubt that Microsoft has achieved additional success by using Facebook as a social media marketing platform. But is it the best social platform for your company? This depends on your goals, your traffic-handling capabilities, your audience and your resources.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 97

Social Media Marketing User-Generated Marketers Marketing 97

Lynton Web

FEBRUARY 21, 2024

It’s OK to throw in entertaining posts occasionally, as long as they aren’t too far outside of what you normally share. How to Use HubSpot for Social Media Marketing HubSpot makes posting to your social media channels easy. To find it, click on Marketing in your main navigation bar, and then click Social.

Social Media Marketing 102

Social Media Marketing Marketers Marketing Thought Leadership 102

Sprout Social

JULY 13, 2016

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. Create a Plan for Each Social Media Channel. Entertaining. Post Consistently.

Social Media Marketing 112

Social Media Marketing Marketers Marketing Real Estate 112

Hootsuite

APRIL 22, 2025

Marketing on Facebook doesnt have to cost a lot, either. Whether youre just starting out with social media marketing or youve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI. What is Facebook marketing? Of course, thats a massive generalization.

Gen Z 89

Gen Z User-Generated Marketers Marketing 89

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing 94

Social Media Marketing Marketing Strategy B2C Marketers 94

Buffer Marketing

SEPTEMBER 11, 2024

Here are some tried-and-tested LinkedIn creator strategies from the Buffer team: Deliver value upfront  While LinkedIn users may scroll through the platform in their downtime, the experience is not quite as passive as that of other social networks, like TikTok or Instagram. my time).

Entertainment 126

Entertainment Education Communications Branding 126

Sprout Social

DECEMBER 20, 2024

They felt less like ads and more like entertaining content that happened to feature a brand. By strategically incorporating influencer collaborations and creative content into your marketing mix, TikTok branded content serves as a powerful tool for strengthening your brand’s presence and driving business growth.

Branding 126

Branding Influencer Marketing User-Generated Key Performance Indicator 126

Buffer Marketing

OCTOBER 9, 2023

Through your analytics. YouTube offers different content types, each with robust analytics. In this article, we’ll walk through the key metrics made available in YouTube Shorts analytics and how to interpret them to optimize your content for better performance and growth. And how do you find these results?

Analytics 126

Analytics Entertainment SEO Promotion 126

Buffer Marketing

FEBRUARY 19, 2025

You need to do the following five tasks to create a useful social media strategy. Deeply understand your target audience Understanding your target audience deeply is crucial not just for social media marketing but for your overall business — whether you’re a creator or a small business owner.

Social Media Marketing 112

Social Media Marketing Place Education Energy 112

Buffer Marketing

OCTOBER 29, 2024

Visually plan your content calendar and make your profile a “must-follow” with Buffer’s suite of Instagram scheduling and analytics tools. 💡 Refer to our Instagram analytics guide for more information on viewing these metrics. Third-party tools like Buffer's analytics will also do it for you.

User-Generated 128

User-Generated Analytics Finance Education 128

Hootsuite

JANUARY 10, 2025

Plus, storytelling with data can make complex ideas more concise and approachable for a social media audience. Most users are turning to social media for entertainment, not to study up on an elaborate or complicated concept. Data storytelling legitimizes your content in a compelling, accessible way.

PR 126

PR Communications Management Food 126

Hootsuite

MAY 1, 2025

With advanced analytics, brands can find the right influencersomeone whose audience demographics align closely with their target market. Effective influencer marketing isnt tied to one social media channel. Cause marketing Because sometimes social media marketing should be about more than just selling products.

Influencer Marketing 95

Influencer Marketing Affiliate Marketing Marketers Marketing 95

Hootsuite

APRIL 23, 2025

As a social media platform designed for professional networking, LinkedIn offers a unique environment for brands. While people use other social platforms for entertainment and personal connection, they head to LinkedIn for work, brand research, and professional discussion. Then, in the top menu, click Followers.

Gen Z 70

Gen Z Millennials User-Generated Analytics 70

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. You can create engaging social content even if your industry has a boring reputation. Clear data.

Real Estate 145

Real Estate Food Entertainment Analytics 145

Marketing Insider Group

JANUARY 21, 2022

Knowing this, it’s important not to take a universal approach to social media marketing. This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform.

Social Media Marketing 145

Social Media Marketing Entertainment Analytics Industry Insights 145

Buffer Marketing

JANUARY 9, 2025

TikTok thrives on entertaining, short-form, and creative content. If you can show your products in action and combine it with entertaining storytelling, go ahead and start creating your TikTok ad. Your Promote campaign performance analytics aren’t as in-depth as the ones in your TikTok ads manager account, though.

Advertisers 101

Advertisers Advertising User-Generated Gen Z 101

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. But don’t hop on video marketing just because everyone else is.

Video Marketing 70

Video Marketing Social Media Marketing Marketers Marketing 70

Buffer Marketing

AUGUST 28, 2024

If your niche is more casual, you can create entertaining content that uses trending sounds and participate in popular theme formats to gain new followers. It’s entertaining and relatable for the viewers watching. What I also love is their content strategy isn’t marketing to relevant users directly.

Entertainment 89

Entertainment Education User-Generated SEO 89