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8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool? Another essential: enhanced link tracking.

Analytics 130
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Executive Insights: Data Literacy and Real Business Intelligence

Marketing Insider Group

I was thrilled to host a Data Literacy roundtable on both days of the event with Jonathan Sharr , the Manager of Business Intelligence & Analytics at Middlesex Health. Data Literacy is defined as “Comfort working with, manipulating, analyzing, and visualizing data” and is a key to success with BI, data, and analytics.

Health 142
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AI Is Disrupting Retail & Personalized Customer Engagement: Insights From Women in Retail Leadership Summit NYC

Use Insider

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. That represents a huge number of individuals who were on the fence about joining but committed to their health journey.”

Retail 59
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The Geeks Won Part Two: New Perspectives on Data Science

Marketing Insider Group

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The post The Geeks Won Part Two: New Perspectives on Data Science appeared first on Marketing Insider Group.

Transform 145
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5 Privacy Policy Generator Options For Your Website

Neil Patel

Plus, if you want your website to be visible to a global audience, you need to adhere to global guidelines. Examples of this include Google Analytics , Google Play, Apple App Store , and Google AdSense. For example, Google Analytics requires a specific privacy policy because it stores cookies on user devices and collects data.

Law 139
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12 Niche Marketplaces to List Your B2B Services

Neil Patel

The system works best for businesses involved in global trade that need to manage large inventory quantities worldwide. By putting all shipment tracking, collaboration, insights, analytics, and inventory knowledge onto a simple digital tool, Flexport helps businesses take control of their supply chains. uShip – Shipping.

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10 Pinterest statistics marketers must know in 2019

Sprout Social

27% of marketers are already using Pinterest. Data published in January last year found that 27% of global marketers are already using Pinterest for promotion. It’s also helpful to use Pinterest analytics or a tool like Sprout Social to determine exactly what your audiences are responding to.