Neil Patel

AUGUST 28, 2020

Today, there are hundreds, if not thousands, of SEO agencies out there. Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? First things first, why do you need an SEO agency? In SEO, where you’re going requires a different airplane (or agency).

SEO 144

SEO eCommerce Thought Leadership Communications 144

Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Performance Marketing 82

Performance Marketing Transform Marketing Marketers 82

Martech

JANUARY 10, 2022

Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the SEO platform decision-making process. Employing people to implement and use SEO platforms is a prerequisite to success. Who will own enterprise SEO?

SEO 120

SEO Whitepaper Marketing Marketers 120

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Analyze ad performance based on ROI and other critical KPIs (CPL, CPA).

Performance Marketing 7

Performance Marketing Management Analytics Marketing 7

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Analyze ad performance based on ROI and other critical KPIs (CPL, CPA).

Performance Marketing 75

Performance Marketing Management Analytics Marketing 75

Search Engine Land

MAY 15, 2023

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies. is branded, and only 5.6% is non-branded.

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Backlinko

DECEMBER 6, 2024

He is simply optimizing his existing marketing funnel. He generates most of his websites traffic with SEO and YouTube content. Awareness: Boosting Brand Visibility Preply grew its awareness using a scaled content marketing and SEO strategy. This programmatic SEO strategy ensured they had a page for every tutoring need.

Customer Journey 85

Customer Journey User-Generated Marketing Marketers 85

Search Engine Land

OCTOBER 14, 2022

In 4 smarter ways to measure SEO effectiveness , I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an additional layer of rigor to each to improve your analytical insights. SEO’s impact on other channels. SEO CAC (customer acquisition cost).

SEO 96

SEO Non-Profit Customer Acquisition Analytics 96

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. Here are the analytics tools that we need to put in place.

CMO 88

CMO Customer Journey Transform User-Generated 88

Calvyn Lee Blog

NOVEMBER 24, 2023

Set Goals and Optimize Campaigns Through Testing Essential to digital marketing success is an iterative test-and-learn approach: Set clear goals and key performance indicators (KPIs) Measure analytics to monitor performance Test content, offers, creatives, etc. This demonstrates the power of data-driven experimentation.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Hubspot Marketing

AUGUST 12, 2022

Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer.

Digital Marketing 121

Digital Marketing Pharmaceutical Real Estate Transform 121

Search Engine Land

JULY 22, 2024

Conversely, smaller brands that “only” run Google Ads paid search and have small SEO traffic (which mostly originates from branded queries) can probably ignore segmenting audiences altogether. Another example: a client insists on using video ads produced by an agency that doesn’t specialize in performance marketing.

Price 96

Price eCommerce Customer Journey Copywriting 96

Neil Patel

OCTOBER 18, 2021

There are plenty of tools to help with this, including the Pinterest Business Analytics Dashboard, which has a custom pin size tool within it. While they may be simple, static pins are very SEO-friendly because they offer concise, relevant keywords that search engines pick up on. Static pins are the most basic type of Pinterest image.

Transform 145

Transform User-Generated SEO Entertainment 145

Orbit Media Studios

OCTOBER 11, 2023

By Andy Crestodina Once upon a time, Google Analytics had a ton of reports, each with its own insights. Or better yet, share the actual exploration Share your fun new exploration Here’s how to share a GA4 exploration so other people can see it when they log into this Google Analytics property. How is your navigation performing?

Analytics 117

Analytics eCommerce CMO SEO 117

Marketing Insider Group

NOVEMBER 18, 2020

The majority of outsourced marketing efforts are executed via retainers, according to the last year’s B2B Marketing Mix Report. 1 More and more companies are taking advantage of retainers, recognizing that the nature of most digital marketing programs is long-term and ongoing. Harness the Power of Big Data.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Marketing Insider Group

JANUARY 11, 2021

Analytics, insights, and activation. B2B marketing. They’ll detail how to navigate lead gen and performance marketing moving forward. The three-day event will give attendees a chance to network and absorb invaluable content – like growth secrets and hot marketing trends – from the world’s brightest business minds.

Digital Marketing 29

Digital Marketing Transform Logistics Marketing 29

Avinash Kaushik

SEPTEMBER 5, 2023

We’ll apply the methodology to Paid Media today – both Brand and Performance Marketing. They also help ensure that you appropriately distribute the work among the analytics resources you do have available. Performance marketing has too much focus today on Overall Conversions and Cost Per Sale (or CPA). Carpe Diem!

CMO 52

CMO Analytics Retail Non-Profit 52

Sprout Social

FEBRUARY 7, 2024

These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Premium analytics: Track metrics across multiple social platforms, including Facebook, Instagram, X (Twitter) and LinkedIn.

Price 128

Price Marketing Marketers Analytics 128

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital Marketing Services. NP Digital Case Studies and Awards.

Digital Marketing 126

Digital Marketing SEO Marketing Marketers 126

Spiralytics

AUGUST 22, 2024

With this competitive environment, robust SEO practices are more critical than ever. Professional SEO services not only enhance your organic search rankings but also complement other efforts such as search advertising, ensuring that your business is visible across all digital channels. First Page Website: [link] Founded in: 2013 No.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

Marketing Insider Group

JANUARY 10, 2022

At SMX events you’ll hear from experts about how to drive traffic and conversions through SEO, PPC/SEM, analytics, content marketing , CRO, technical SEO, and more. LeadsCon is focused specifically on performance marketing — the type that converts. At Marketing Insider Group, we have a team that can help.

Non-Profit 141

Non-Profit Marketing Marketers SEO 141

Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. In their own words: Full Blast Creative is an award-winning, Canadian, full-service marketing agency.

Management 98

Management Real Estate Branding Food 98

Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it.

Search Marketers 82

Search Marketers SEO Marketing Marketers 82

Search Engine Land

MARCH 29, 2023

It’s less clear when exactly in the early 2000s prognosticators first declared it was the “ year of mobile ,” which has since become an SEO punchline. ” SEO consultant Sara Taher agreed. ” Get the daily newsletter search marketers rely on. “So, yes, I think this is the next big thing.”

SEO 82

SEO Analytics Search Marketers Management 82

Martech

FEBRUARY 3, 2022

Nearly all companies offer the same basic capabilities for email, website tracking and a marketing database. Is inbound marketing (social media, blogging, SEO ) more important than outbound (email)? Are reporting and analytics the key features you need? Is lead scoring a crucial part of your marketing process?

Marketing Automation Platform 98

Marketing Automation Platform Inbound Marketing Marketing Marketers 98

SocialPilot

JANUARY 26, 2024

This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more. Ensure it’s engaging and includes keywords for SEO.” Further, you need to add relevant SEO keywords – because visibility is key to growth.

Transform 105

Transform User-Generated Marketing Marketers 105

Martech

MAY 19, 2022

Very often when you see a backlink profile that is full of obviously SEO-driven links, you may also notice that the site lost visibility at some point: look for dips in organic visibility that may have happened over the years using Semrush or your favorite SEO toolset. Conclusion.

Influencer Marketing 111

Influencer Marketing SEO Education Analytics 111

Search Engine Land

JANUARY 12, 2024

If you have a Google Business Profile , it’s a good idea to frequently check and see how your it’s performing. Just like your website’s analytics, checking your GBP’s performance helps you understand: How many calls you’re getting. Check your Google Business Profile performance insights and see how you’re doing every month.

Food 115

Food Analytics Performance Marketing Place 115

Hubspot Marketing

MARCH 19, 2024

Want to leverage influencer marketing but don't know where to start? Bolster your SEO with thought leadership. Google’s redefining of helpful content and adding “experience” to the existing expertise, authority, and trust (E-A-T) framework were among the biggest SEO changes in recent years. Check out this handy checklist.

Thought Leadership 106

Thought Leadership B2C Marketing Marketers 106

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Zorang’s ContentHubGPT for Walmart Marketplace lets Walmart Marketplace sellers create SEO-optimized, story-like descriptions for their product content.

Customer Acquisition 60

Customer Acquisition Analytics Price Advertising 60

Neil Patel

SEPTEMBER 3, 2020

Unlike SEO, where results require weeks or months of work, Google Ads is a direct response channel. They describe themselves as next-gen performance marketing for software. They focus their attention on increasing qualified leads (MQLs) for their clients, helping their sales and marketing teams hit their performance numbers.

Non-Profit 131

Non-Profit Advertising Advertisers Management 131

Moz

JANUARY 14, 2020

This tells us that the very top performing websites were significantly better than everybody else at generating traffic from social that purchases. Google Analytics is astonishingly rigorous at suppressing social media success stats. They can track cross-device conversions in Google Ads — why not in Analytics?

Retail 69

Retail Marketing Mix User-Generated PR 69

Customers.ai

OCTOBER 17, 2023

Zapier Workflow Automation Teamwork Project Management Software Monday Project Management Software Slack Productivity Platform Calendly Online Appointment Scheduling GrowthHackers Content Marketing Planning Iconosquare Social Media Analytics & Management AgoraPulse Social Media Management Customers.ai is the answer.

Digital Marketing 52

Digital Marketing Marketing Marketers Analytics 52

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. Here are the analytics tools that we need to put in place.

CMO 77

CMO Customer Journey Transform User-Generated 77

CXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO? Analytics platforms.

Management 79

Management User-Generated Inbound Marketing CRM 79

Neil Patel

SEPTEMBER 24, 2020

Client expectations are undoubtedly high because of this, but if you take a look at our case studies, you know that we can do some pretty spectacular things for your business: We helped an online fashion brand surpass the global pandemic slump by recording 3x to 6x ROAS in three months via NPDI’s performance marketing efforts.

Advertisers 99

Advertisers Advertising User-Generated Social Media Marketing 99

Unbounce

SEPTEMBER 19, 2023

The ability for leaders and decision makers to ask questions against their data, and you no longer have to rely on an internal analytics team to build those dashboards or give you answers to the questions that you have. So let’s talk about SEO. So I would love to have just like a ready-made SEO guide to go at all times.

Copywriting 93

Copywriting SEO Price User-Generated 93