Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Define your goals and objectives So, why are you planning to post on LinkedIn in the first place?

Marketing Strategy 130

Marketing Strategy Content Marketing Thought Leadership Marketing 130

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place. But price , place t, and promotion miss the mark. Absolutely.

Price 111

Price Real Estate Promotion Food 111

Marketing Insider Group

AUGUST 12, 2024

The plugin supports a variety of marketing tools, including forms and pop-ups, which you can seamlessly integrate into your site to capture leads, promote special offers, and engage visitors more effectively. Key Features MonsterInsights is notable because of its seamless integration with Google Analytics.

User-Generated 118

User-Generated Analytics Marketing Marketers 118

Marketing Insider Group

SEPTEMBER 10, 2024

Quick Takeaways Researching and using analytics can help determine when your audience is most active to optimize your release schedule. You can use surveys or analytics tools to collect this information. Promote Your Schedule Promoting your podcast schedule guarantees your audience knows when to tune in.

Promotion 125

Promotion Analytics User-Generated Communications 125

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Backlinko

OCTOBER 23, 2024

You’re in the right place. Next, use Google Analytics to research essential demographic information (if you have enough existing data). Go to Reports > Tech > Overview in Google Analytics to see what browsers and operating systems your audience uses. You need to promote it effectively, too.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Native advertising is an alternate type of paid promotion that blends seamlessly with the content, format, and style of the platform where it appears. What is Native Advertising?

Advertising 113

Advertising Advertisers Promotion Entertainment 113

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. What is social media marketing?

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. Concepts like machine learning, predictive analytics and natural language processing might sound like tech jargon, but understanding these basics makes all the difference when using AI effectively.

Marketing 125

Marketing Marketers Analytics Management 125

Sprout Social

DECEMBER 20, 2024

TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand. Avoid overly scripted or forced promotions that scream “advertisement.” Creative freedom for creators places into this.

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

Hootsuite

JANUARY 14, 2025

A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. This is also the spot to opt in or out of marketing and promotional materials. 1 for Facebook marketing Schedule posts, answer messages, and manage ads from one place. Start posting!

Analytics 113

Analytics User-Generated Social Media Marketing Management 113

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. A social analytics tool like Hootsuite Analytics is critically important here in helping you understand your customers beyond their basic demographic details. The question?

Branding 123

Branding Customer loyalty User-Generated Promotion 123

illumin

JANUARY 23, 2025

Footfall attribution refers to tracking and measuring how online marketing campaigns (like ads or social media promotions) lead to physical visits at brick-and-mortar stores. How footfall attribution works Footfall attribution uses a combination of technology, data, and analytics tools to track visitors. What is footfall attribution?

Retail 95

Retail Transform Analytics Promotion 95

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Don’t be shy.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? Facebook: A mix of everything, including videos, images, blog links, and event promotions. Promotional Content: Special offers, product highlights, or sales events.

User-Generated 98

User-Generated Education Promotion Management 98

Buffer Marketing

JANUARY 9, 2025

have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. The different types of ads on TikTok are differentiated mainly by ad placements — aka, where they’re placed on the TikTok app.

Advertising 106

Advertising Advertisers User-Generated Gen Z 106

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Transform 140

Transform Branding CMO Education 140

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Here are 9 tips to get started with this often weird and wacky place. Is Reddit a good platform for marketing? Reddit is… interesting.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Buffer Marketing

APRIL 30, 2025

Detailed analytics can help in understanding post performance and user engagement. 💡 Bonus tip : The Instagram app also supports shoppable galleries, product tagging, and built-in analytics when you link your profile to a website — making it easier to track what’s driving clicks.

User-Generated 104

User-Generated Analytics Fashion Management 104

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 62

Analytics Customer Acquisition CRM Marketing 62

AWeber

MAY 15, 2025

In simple terms, its a way to earn a commission by promoting another companys or persons products. For instance, if youre into personal finance, you might promote budgeting apps or investment services. Just make sure your platform aligns with the products youre promoting. So, what exactly is affiliate marketing?

Affiliate Marketing 87

Affiliate Marketing Finance Energy Promotion 87

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Understand your analytics 10. Cross-promote your Instagram handle on other channels Redirecting potential customers from other channels to your  Instagram profile  is a lightweight strategy to make yourself discoverable and boost your following quickly.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Martech

JANUARY 29, 2025

Advocate , promoting the brand through word-of-mouth and reviews. Offer limited advocacy , rarely promoting the brand unless theres an issue. Impact operations , placing a strain on customer service due to high transaction volumes while providing little strategic feedback.

Customer 110

Customer Price Customer Acquisition Customer loyalty 110

Hootsuite

NOVEMBER 28, 2024

For instance, travel enthusiasts looking for tips might be intrigued by promoted Pins highlighting micro-financing options for their next adventure.” In any case, we recommend an analytics tool for smooth sailing. Tracking and analytics is essential for any successful social media strategy, Pinterest included.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Martech

OCTOBER 6, 2023

Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework. For many marketing automation platforms, system default glossaries can be an easy starting place. MOps documentation may also have many of these terms outlined. In your inbox.

Analytics 136

Analytics Transform Marketing Automation Platform Health 136

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics?

Analytics 131

Analytics Social Media Marketing Management Promotion 131

Marketing Insider Group

DECEMBER 3, 2024

The goal is to attract followers naturally by sharing content that inspires or informs rather than relying on promoted posts or paid campaigns. A well-placed CTA, like “Check out our latest blog” or “Sign up for updates,” directs followers to take action, boosting engagement across your platforms.

Entertainment 110

Entertainment User-Generated Analytics Promotion 110

Hubspot Marketing

JULY 12, 2024

Facebook groups and platforms like Reddit are a really good place to start.” A few tools and resources I recommend to learn more about your audience are market research , social media analytics, and customer surveys. Create a promotion plan. “I Leverage the promotion plan you created, and watch it come to life.

Management 113

Management Promotion Law Market Research 113

Hubspot Marketing

MAY 8, 2025

Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium. Dick's Sporting Goods Instagram Ad Dicks Sporting Goods Instagram ad is promoting a pair of Adidas sneakers.

Advertising 106

Advertising Advertisers User-Generated Promotion 106

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. or can incur a sponsorship cost, like placing an event ad in a relevant email newsletter. A dedicated budget and financial management software can help you track your budget plan, expenses, and receipts all in one place.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Martech

MAY 13, 2025

My goal is to help marketers understand what happens when they place email at the strategic center of the marketing program to achieve greater audience insights, build loyalty and create the strong connections that will win the battle of the overcrowded inbox. Which promotions lead to long-term loyalty? Send another email!”?

Promotion 97

Promotion Education Food Email Marketing 97

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Be aware, though, most subreddits do not allow self-promotion.

Branding 122

Branding Social Media Marketing User-Generated Advertisers 122

Sprout Social

OCTOBER 7, 2024

Why you should schedule your YouTube Shorts Scheduling your content in advance on the native platform is a good place to start. Sprout Social’s analytics and reporting features offer deep insight into how your audience responds to your content, so you can make smarter decisions and get better results. Publish at the right time.

Entertainment 122

Entertainment Place Analytics Management 122

Orbit Media Studios

FEBRUARY 4, 2025

Its one of the most popular reports in Analytics. This is why you have Analytics. New Research (plus tips from 9 veteran content pros) Andy Crestodina There is more where this came from… The best content from this blog are available all in one place our book. By Andy Crestodina Which content do readers love most?

Analytics 111

Analytics CMO User-Generated Content Marketing 111

Buffer Marketing

FEBRUARY 6, 2025

A TikTok business account is suitable for people using the TikTok app to promote their products or services. It has additional commercial features like the TikTok business center , advanced analytics, etc. Your TikTok analytics can offer a lot of insight into when your content gets the most engagement.

SEO 108

SEO Real Estate User-Generated Promotion 108

Hubspot Marketing

OCTOBER 14, 2024

It started in the '60s with just four Ps — Product, Price, Place, and Promotion — but as businesses and markets became more complex, it expanded to include People, Process, and Physical Evidence. Place: Where are you going to sell it? Promotion: How are you going to get the word out? Traditional Marketing Models 1.

Price 117

Price Marketing Marketers User-Generated 117

The Marketing Operations Leader

JANUARY 2, 2025

Certifications to Consider: Google Analytics, HubSpot Marketing Automation, Salesforce Administrator, Marketo Certified Expert, Digital Marketing Institute (DMI) Certified Digital Marketing Professional. Her focus on mentorship resulted in two promotions within her team. Consider apps like Yelp or Google Places.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketing 130