Ariyh

AUGUST 14, 2023

But how does it affect how people perceive your brand? Kimoji: Kim Kardashian’s emojis app) A misspelled brand name will put people off from buying from you, especially if they don’t already know your brand. Want your brand here? ✋ Limitations The research tested real (but unfamiliar) or made-up brands.

Branding 91

Branding B2C eCommerce Price 91

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Use Insider

FEBRUARY 17, 2023

The last one is more suitable for smaller eCommerce businesses. Insider can connect all your customer data from multiple sources into one place and personalize every touchpoint customers have with your brand. The price range they’re looking at. To learn more, visit our website or schedule a demo with our team. #1

eCommerce 52

eCommerce Price B2C Customer Journey 52

Ariyh

AUGUST 21, 2023

Previous insight: Don’t misspell your brand name (more insights here ) Showing product likes increases sales in the evenings and weekends Channels : Social proof | Reviews | Ecommerce | Social media For : B2C. for each additional like received, about 0.14% of an average product price. Want your brand here?

eCommerce 90

eCommerce Price B2C Retail 90

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?) In 2021, 72% of ecommerce users would ONLY engage with personalized messaging. COVID and generational impacts are driving online experiences to elevate to be more B2C-like experiences.

B2C 40

B2C Millennials User-Generated Manufacturing 40

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?). In 2021, 72% of ecommerce users would ONLY engage with personalized messaging. COVID and generational impacts are driving online experiences to elevate to be more B2C-like experiences.

B2C 40

B2C Millennials User-Generated Manufacturing 40

Ariyh

JANUARY 1, 2024

. 📝 Intro You open your email in the morning and see a couple of emails from brands you are not very familiar with. Especially if your brand is unfamiliar. Print materials provide the space to communicate more detail, which is useful for familiarizing us with a brand. Some large brands (e.g. You ignore them.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Ariyh

NOVEMBER 20, 2023

.: When possible, end your discounted price with.99 99 and make sure to show the original price next to it. Previous insight: Reassure, don’t pressure people (more insights here ) Rounding discount percentages to a whole number reduces purchase intentions Channels : Discounts | Pricing | Promotions For : B2C.

Price 87

Price B2C eCommerce Retail 87

Hubspot Marketing

OCTOBER 13, 2022

These emails keep you top of mind with customers and improve brand awareness. When looking for an ESP, remember that price and functionality will differ. Price: Free. Price: Free up to 2,000 contacts with paid plans starting at $11 per month. Price: Core plan starts at $9.99 ESP Companies. Image Source. ConvertKit.

Price 124

Price B2C Email Marketing CRM 124

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. What that looks like won’t be clear in 2023, but we’re all paying attention to the paid side of the house.

eCommerce 107

eCommerce Advertising Advertisers B2C 107

Ariyh

OCTOBER 16, 2023

👀 Pros and cons of popular tools Key user reviews Transparent pricing Risk-free trials Compare customer support software Want to sponsor Ariyh? 🧠 Why it works How often we see a brand or creator affects how we respond to them. Want your brand here? Maybe it’s time to upgrade your help desk software.

B2C 124

B2C Price Promotion eCommerce 124

Search Engine Land

NOVEMBER 14, 2023

Brand logos and testimonials are nice, but how can you ensure this feels as robust as possible? Herding might come to life on your website in the form of live messaging such as: “20 other people bought this item today” (for ecommerce). On an ecommerce website, this is often the checkout.

Price 107

Price eCommerce Manufacturing SEO 107

Use Insider

JULY 8, 2023

Understanding WhatsApp for business WhatsApp Business API prioritizes real-time, relevant, and valuable B2C communication over bulk promotional messages. Director of eCommerce | Leading retail brand | Read more 5-star reviews on G2 Why do businesses need to rethink their WhatsApp strategy? Customer expectations have changed.

Branding 52

Branding Transform eBook Customer Acquisition 52

Martech

OCTOBER 5, 2023

Adobe also released insights into the likely brand winners this season, leading product categories, discounts and the role of mobile, as well as a specific forecast for Cyber Week. Winning brands this year include LEGO Minifigures, Kanoodle 3D and anything representing Barbie the Movie. More forecasts.

eCommerce 106

eCommerce Food Retail Price 106

AWeber

JANUARY 23, 2024

So it’s no surprise that the vast majority of brands send email campaigns at least once per week : To keep your audience engaged and make your content memorable , you need to choose a newsletter software tool that makes it easy to design beautiful, high-engagement emails that land where you want them to: in the main inbox.

Price 87

Price eCommerce User-Generated Affiliate Marketing 87

Ariyh

OCTOBER 2, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,332 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok What are the latest ecommerce trends that you can use to boost your business? Want your brand here? Click here.

Product 84

Product eCommerce Retail Shoppers 84

Search Engine Land

FEBRUARY 6, 2024

As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies. This goes for all verticals, including ecommerce). Google brand search (branded keywords, often over-valued). Google non-brand search (more generic keywords, often undervalued).

Search Marketers 107

Search Marketers CRM B2C Analytics 107

Ariyh

DECEMBER 19, 2022

🎓 Join 15,348 evidence-based marketers that grow using science 📈 Subscribe now Brought to you at no cost thanks to… Reactive Live shopping is transforming ecommerce. Don’t miss the chance to test a new high conversion channel for your ecommerce sales. And the revenue potential is huge. And what a year!

B2C 52

B2C Transform eCommerce Retail 52

Ariyh

OCTOBER 23, 2023

Previous insight: The science of how often to post on social media (more insights here ) Try to not show a negative review among your most visible reviews Channels : Reviews | Social proof | Ecommerce | Product page | UI For : B2C. Want your brand here? by simply showing the most recent reviews first). Click here.

Retail 99

Retail eCommerce B2C Price 99

Ariyh

SEPTEMBER 11, 2023

Previous insight: Show products next to the problem they solve (more insights here ) People like and trust a product more when it’s marketed with credible tactics Channels : Marketing strategy | Marketing Communications | Ads | Messaging For : B2C. Want your brand here? guarantees, 3rd party certifications, expert endorsements).

Manufacturing 114

Manufacturing Transform Price Marketing 114

Ariyh

AUGUST 28, 2023

This is a 3min practical summary of a scientific study 🎓 Join 21,548 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Presenting: the operating system of a modern ecommerce business. Get your free copy of the eCommerce Marketing Atlas.

eCommerce 101

eCommerce Copywriting B2C Communications 101

Search Engine Land

SEPTEMBER 25, 2023

Ultimately, a fusion of research and emotional resonance guides them to a decision where trust in the brand and perceived value peaks, culminating in a purchase that is both anticipated and satisfying yet open to subsequent evaluation based on the product’s ability to meet cultivated expectations. Why define your customer journey map?

Customer Journey 127

Customer Journey SEO Customer Logistics 127

Ariyh

JANUARY 8, 2024

The consultant tells you that even though this brand is known for their outstanding looks, for that same price you can find options with better quality sound and longevity. Want your brand here? Certain product categories tend to, historically, be branded differently for men and women (e.g. What would she value more?

Product 62

Product Direct Mail eCommerce Law 62

Ariyh

JANUARY 22, 2024

Previous insight: When ads go from effective to annoying (more insights here ) People are more forgiving when given a sincere apology compared to a cash compensation Channels : Customer Experience For : B2C. 20% price compensation). Want your brand here? Can be tested for B2B. a 35% refund). cash compensation). Click here.

Shipping 67

Shipping B2C Food Price 67

Ariyh

SEPTEMBER 25, 2023

Two brands catch your eye: A straight dark green bottle with a small, minimalist label saying only the brand name and “100% Extra Virgin Olive Oil” A dark green bottle sculpted in a shape inspired by olive branches. Want your brand here? Sign up for free Want to sponsor Ariyh? Here’s all you need to know.

Product 101

Product Food Health B2C 101

Ariyh

SEPTEMBER 18, 2023

Read more and fill out this short form here 📝 Intro You’re a brand manager deciding which images to use on the packaging of your new cereal. Use unrealistic photos to minimize them Channels : Image Ads | Ads | Packaging For : B2C. Want your brand here? healthiness, effectiveness, safety). Click here.

Product 90

Product Health eCommerce B2C 90

Ariyh

JUNE 5, 2023

This is a 3min practical summary of a scientific study 🎓 Join 19,217 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok What are the latest ecommerce trends that you can use to boost your business? Want your brand here? Click here.

eCommerce 57

eCommerce B2C Price Promotion 57

Ariyh

NOVEMBER 6, 2023

It could be through scarcity (‘only 3 left in stock’), or maybe a limited time offer (‘buy now or the price will increase’). In an experiment with ~6,000 customers of a large Asian ecommerce retailer, researchers tested the effectiveness of no nudges, pressuring nudges, and reassuring nudges. Click here.

Retail 57

Retail eCommerce Fashion Price 57

Ariyh

JULY 24, 2023

This is a 3min practical summary of a scientific study 🎓 Join 20,640 evidence-based marketers that grow using science, not opinions 📈 Subscribe here 📙 Use Ariyh’s Playbooks to supercharge your growth In case you missed the launch last week: Ariyh’s new Playbook of Ecommerce Optimization is here!

Shipping 52

Shipping eCommerce Logistics Retail 52

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Here’s a nice example from Ghurka: In this email, Ghurka references the shopper by name in the headline, creates urgency in one paragraph of brand-appropriate copy, and uses a strong call to action. When talking about cart abandonment strategy, it’s natural to think of B2C ecommerce sites as the primary places where abandonment occurs.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Ariyh

DECEMBER 4, 2023

One of the brands you are considering is priced higher than average, but they offer a sustainable initiative to take back their old products. Sustainability helps signal that your products are high quality , especially if you are a new brand. People will be willing to pay a higher price. for a clothing brand, and 13.3%

Logistics 62

Logistics Price Law Shipping 62

Ariyh

NOVEMBER 27, 2023

So you decide to tag them with a “Bestseller” label on your ecommerce store, hoping to further boost sales of these flagship products. Want your brand here? Here’s all you need to know. 📝 Intro You have a couple of products that you know customers love and buy in troves. Click here. birthday cake).

Product 67

Product Shoppers eCommerce Fashion 67

Ariyh

MAY 15, 2023

So that’s what we’re going to do 😉 We’ll start with Ecommerce. With a playbook designed specifically to boost the results of your Ecommerce / DTC business , using the latest scientific research. Amazon or Taobao) so the effect may be different - or not exists - for company websites selling their own brand.

Retail 57

Retail eCommerce Shoppers Shipping 57

Ariyh

JULY 10, 2023

.: Keep an eye out next week for Ariyh’s Science-based Playbook of Ecommerce Optimization ! Researchers analyzed ~175,000 orders from ~5,300 customers of a large Asian B2C retailer. Request pricing for your business This announcement was sponsored. Want your brand here? Price it attractively. The result?

Shipping 40

Shipping Non-Profit Retail B2C 40

Ariyh

SEPTEMBER 4, 2023

Previous insight: Messages in present tense are more persuasive (more insights here ) Place products next to the problem they solve to make them seem more effective Channels : Image Ads | Ads | Website | Marketing Communications For : B2C. Want your brand here? Sounds good? does it for you , and you simply pay-for-performance.

Product 100

Product B2C eCommerce Place 100

Customers.ai

MARCH 2, 2022

With the flood of content in the creator economy, consumers look to trusted sources to tell them what products they use, the best places to travel, their favorite brands …. The brand’s new collection was successfully advertised as a result of the social reach of the campaign approaching 4 million people. Get Access.

Influencer Marketing 90

Influencer Marketing eCommerce Price User-Generated 90

Neil Patel

JULY 8, 2021

How much other brands are charging for a specific item? Use BrickSeek to Help You Set Your Prices. Then it’s vital you get your pricing right. Set your prices too low and you won’t earn enough margin, which eats into your profits. Just because you sell products to consumers doesn’t mean you’re solely a B2C business.

Retail 144

Retail Transform Price Manufacturing 144