6 things to look for in a B2B influencer
Martech
DECEMBER 4, 2024
That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.” It’s clear, of course, that B2B influencers fulfill a different role than B2C influencers.
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