Remove B2C Remove CMO Remove Social Media Marketing
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How to set a smart social media budget (and get it approved)

Hootsuite

Average social media budget in 2024 General marketing budget Let’s start by looking at the average marketing budget as a whole. Gartner’s 2024 CMO Spend Survey found that marketing budgets as a whole fell 15% this year to 8.4% for those with an even mix of B2B and B2C, and just 5.7% for B2C brands.

B2C 114
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6 things to look for in a B2B influencer

Martech

That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.” It’s clear, of course, that B2B influencers fulfill a different role than B2C influencers.

B2C 120
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Social media and influencers: 2025 predictions

Martech

AI should be dispersed to manage workflow and automated tasks, leaving social and care teams to focus on creative content and meaningful customer engagement, said Morris. Morris added: Social media marketing in 2025 should center around creating immersive, personalized and seamless experiences.

Gen Z 115
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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

What is a B2B Social Media Strategy? A B2B social media strategy is a carefully crafted plan that businesses use to connect, engage, and convert other businesses through social media platforms. B2B social media operates differently than B2C. a CMO, IT manager, or procurement officer).

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CMO Update: SEO Updates and Insights for the Rest of 2017

Adobe Experience Cloud Blog

While most of the shortcuts are currently for B2C industries, B2Bs should be preparing for the inevitable invasion of their verticals as well. SEO will always be important, but the best SEO programs are paired with email marketing, social media marketing , and other initiatives that enable reaching audiences directly.

CMO 113
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Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2

CMO 130
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Pandemic Exacts Toll: Digital Strategies Pay Off and Marketers Expect them to Pay Forward

The CMO Survey

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Optimism about the economy is 50.9 (out

CMO 130