Martech

MARCH 11, 2024

However, multi-touch attribution takes into account all the touchpoints that influenced a customer’s decision, giving a more comprehensive view of the customer journey. Implement multi-touch attribution: Adopt a multi-touch attribution strategy that gives credit to all marketing interactions along the customer journey.

Branding 113

Branding Key Performance Indicator Customer Journey Marketing Mix 113

Vertical Response

MARCH 15, 2025

Transactional emails play a vital role in the customer journey by providing timely and relevant information. B2B emails typically perform better during weekdays, while B2C emails may see increased engagement on weekends. An easy unsubscribe process reduces spam complaints and maintains list health.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Litmus

MARCH 29, 2022

In my role at Litmus, I approach this by looking at high-level performance of the combined marketing efforts for a quick health check, and to avoid any unexpected hurdles. The environment you’re in will dictate the most effective approach: Marketers in a B2C environment will likely have a revenue target that’s directly attributed to email.

Email Marketing 95

Email Marketing Marketers Marketing B2C 95

Hubspot Marketing

APRIL 5, 2023

While B2C attribution could relate to smaller purchases, B2B attribution covers purchases from companies, memberships, or leads. For example, your email marketing could be the best place to get content to your customers, but your social media could be tanking. Featured Resource: Customer Journey Map Template 3.

User-Generated 145

User-Generated Marketers Analytics Marketing 145

Hootsuite

JUNE 11, 2020

If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. Likewise, B2C online education brand MasterClass uses skippable in-stream pre-roll ads to promote their memberships.

Marketers 145

Marketers Marketing Advertising Advertisers 145

Martech

FEBRUARY 24, 2022

Provides a real-time view of the customer journey to have smarter customer conversations. Target customers. Target customers. Granular customer journey data capture (e.g. Key customers include 1-800-DENTIST, Progressive Insurance, eHealth, National General Insurance Corp., Product overview.

Analytics 98

Analytics Real Estate CRM Communications 98

Base.ai

MAY 16, 2019

For others, customer success is also taking on revenue-related elements, such as quarterly business reviews, recurring revenue , cross-sell , or expansion; or marketing-related aspects such as advocacy–be it reviews, event speakers, advisory councils, success stories, and more. That includes things like: ( Click to Tweet! ). Let’s Talk .

Customer 52

Customer Health Succession Management Customer Journey 52

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Louis Gudema (09:33): Well, and I'm gonna talk about the leading B2C companies, the p and gs and those Yeah.

Marketing Strategy 94

Marketing Strategy B2C CMO Marketers 94

Lynton Web

JUNE 8, 2023

Content is the driving force of your website, so it’s essential to keep tabs on its health. EBooks: Longer and more in-depth than a blog, but shorter than a whitepaper, e-books generally feature anywhere between 2,000 to 5,000 words and images using a conversational tone geared toward the B2C market. Sound like a lot?

Whitepaper 64

Whitepaper eBook Inbound Marketing SEO 64

verse.ai

APRIL 22, 2025

If you’re looking for a recession sales strategy that actually works, this blog will provide practical advice for B2C teams under pressure right now. Use a CRM or AI platform to track pipeline velocity, win rates, and deal health in real time. Lets go over five key tips that are often overlooked (especially tip #5).

CRM 59

CRM Health Communications New Technology 59

Customers.ai

MARCH 27, 2023

Drip Drip is an e-commerce customer relationship management (CRM) tool that helps online businesses capture and convert leads into loyal customers. With its powerful marketing automation capabilities, Drip allows businesses to create personalized customer journeys based on customer behavior and data.

CRM 71

CRM Marketing Automation Platform User-Generated Outbound Marketing 71

Duct Tape Marketing

MARCH 10, 2020

And so I’ve gotten the chance to work with large fortune five hundreds from the Googles and the Nike’s and the Apples to small startups and mid size companies and B2B and B2C, dry cleaners, everything, every business you can imagine. Think about in a health context, for example, rather than telling people, Hey, smoking is bad.

Transform 71

Transform Copywriting Marketers Marketing 71

Lusha

JULY 16, 2021

The rule states that the B2B sales prospecting you do in the next 30 days will determine the health of your pipeline 3 months from now. Besides using Sales Navigator to look for potential customers, your sales reps could use LinkedIn to build their reputations as thought leaders within your industry.

Thought Leadership 40

Thought Leadership B2C Communications Management 40

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. What Is Brand Positioning?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Set Up

SEPTEMBER 26, 2023

Whether your company is B2B or B2C, your audience is human, and video is a great channel to form and increase connection. Using data that analyzes the customer journey allows marketers to make more informed decisions and create more personalized experiences. 2023 Insight: The main takeaway here is that analysts are needed.

Market Trends 59

Market Trends Health Transform Marketers 59

Econsultancy

DECEMBER 13, 2021

High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). A further 7.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

JULY 13, 2022

While customer service is important for all businesses, customer success has been traditionally associated with companies that rely on recurring revenue, such as subscription-based businesses and B2B organizations with long sales, onboarding, and implementation cycles. Why marketers should care about customer service and support.

Customer 113

Customer CRM Health Communications 113