Martech

SEPTEMBER 26, 2024

Understanding people’s motivations helps marketers overcome the organization’s politics and build solid relationships with those key stakeholders. Show that marketing is an able partner in important business decisions.

CMO 111

CMO Communications Digital Marketing Marketing 111

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity.

Price 122

Price Thought Leadership Transform User-Generated 122

Hubspot Marketing

JUNE 30, 2025

Here are some of the most common types of marketing jobs available for modern marketers: Digital Marketing Content Marketing Product Marketing Brand Marketing Event Marketing Marketing Analysis SEO Public Relations Fractional Marketing AI Marketing Ready to write a job description that attracts stellar candidates?

Management 111

Management Inbound Marketing Marketing Marketers 111

Martech

JANUARY 10, 2025

Digital personalization is a double-edged sword. Digital marketing leaders must carefully manage the reality and perceptions around personalization. This can erode consumer trust and underscores why digital marketers should cautiously approach delivering excessively personalized advertisements and recommendations.

Manufacturing 130

Manufacturing Advertisers Advertising User-Generated 130

Hubspot Marketing

JULY 22, 2024

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1.

Marketing Plan 108

Marketing Plan Marketing Marketers Social Media Marketing 108

Litmus

DECEMBER 24, 2024

Tip: Work outside of your bubble In addition to integrated tools for cross-channel marketing, you also need shared goals and perspectives. People are always asking, Well, this is great for B2B but what about B2C? But I think there’s so much that B2B can learn from B2C and B2C can learn from B2B.

B2C 91

B2C User-Generated Email Marketing CRM 91

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.

Advertising 122

Advertising Advertisers Retail eCommerce 122

Neil Patel

JUNE 25, 2025

The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. Social media ads aren’t just for B2C brands, either. Optimize Your Campaigns Like all digital marketing campaigns, paid media is not something you can set and forget. It seems obvious.

User-Generated 97

User-Generated Advertising Advertisers Direct Mail 97

Scoop.it!

NOVEMBER 21, 2024

For B2C testimonials, check out Classical Guitar Shed , an online guitar learning platform. No wonder 13% of marketers swear by case studies as their go-to content type for their digital marketing strategies. Their homepage shines with personal stories from individual learners.

Customer 110

Customer Shoppers User-Generated B2C 110

Martech

DECEMBER 17, 2024

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Heres a look at the new features, their likely impact and steps you can take now.

Email Marketing 121

Email Marketing Copywriting User-Generated Promotion 121

Exposure Ninja

AUGUST 12, 2024

Illustration Illustration and character design can be used in B2B website design just as much as in B2C. We use illustrations on the Exposure Ninja website to communicate that we’re a fun digital marketing agency — but we don’t let the illustrations take centre stage.

User-Generated 98

User-Generated Communications Finance B2C 98

Search Engine Land

SEPTEMBER 16, 2024

For B2C marketers, evaluate your influencer marketing strategy. Embracing the challenge Rising CPCs present a challenge, but they also offer an opportunity to refine your digital marketing strategy. Success in digital marketing isn’t just about spending more.

User-Generated 76

User-Generated Advertising Advertisers Law 76

Hubspot Marketing

FEBRUARY 25, 2025

Eugene Mischenko , President of the E-Commerce & Digital Marketing Association , feels that MOFU content often misses that problem-solving mark. A well-constructed marketing funnel can attract all kinds of people, but if youre grabbing the wrong crowd, youre wasting time and money. Start by defining your buyer persona.

Transform 99

Transform Marketing Marketers Gen Z 99

Hubspot Marketing

APRIL 15, 2025

Our research shows that 56% of social media marketers are now using TikTok, making it one of the top five most-used platforms alongside Instagram (76%) and YouTube (79%). TikTok Marketing Examples Success Across Business Models Both B2C and B2B brands are finding their footing on TikTok. And the numbers don't lie.

Social Media Marketing 95

Social Media Marketing Marketing Marketers Influencer Marketing 95

Martech

JANUARY 9, 2025

Keeping humans in the loop Virtual assistants and sentiment analysis will change the function of contact center workers, not replace them, said Titus Jumper, CEO and founder of digital marketing company Sales-Hub.

Customer loyalty 131

Customer loyalty CMO Retail Customer Journey 131

Neil Patel

MAY 30, 2025

But successful manufacturing companies also invest in compelling visual and video marketing content. Digital marketing is a major focus for many manufacturing businesses. What Is Manufacturing Marketing? Manufacturing marketing is the process of promoting manufacturing products or services to other businesses.

Manufacturing 71

Manufacturing B2C Thought Leadership Marketing 71

Hootsuite

JULY 18, 2025

B2B or B2C doesn’t matter Instead of starting with preconceptions about what a B2B or B2C audience wants, always start with what you know to be true: you’re marketing to people. People tend to think B2B is boring or that ‘B2B people act differently.’

B2C 61

B2C Non-Profit Education Entertainment 61

Power Digital Marketing

JUNE 3, 2025

A well-executed strategy aligns marketing and sales efforts, helping businesses generate, nurture, and close leads efficiently. Unlike B2C, B2B sales cycles are longer and involve multiple decision-makers. Successful strategies integrate both inbound and outbound marketing to build a steady pipeline of qualified leads.

Key Performance Indicator 52

Key Performance Indicator Outbound Marketing Whitepaper Thought Leadership 52

Hubspot Marketing

JUNE 17, 2025

B2C businesses are no doubt feeling the pinch. Benjamin Samaey , AI-driven performance marketeer at Benjamin Samaey Marketing , has seen effort as a framing device work well with his clients. One pattern I consistently observe with cost-conscious buyers in both B2B and B2C contexts is anchoring to effort, not price.

Branding 96

Branding Price CRM Marketing 96

Martech

DECEMBER 26, 2024

Sollis added, As accessibility standards tighten in 2025, marketers will need to demonstrate not just intent but action, embedding accessibility across every campaign, channel, and touchpoint. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever.

Customer 126

Customer Direct Mail Transform Health 126

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 72

Customer Transform Energy Health 72

Martech

AUGUST 14, 2024

If Google is broken up, it will undoubtedly have a big impact on digital marketing. The big question for marketers will be how much it will impact SEO and ad strategies, but let’s not get ahead of ourselves just yet. Other options.

Law 120

Law Advertising Advertisers Digital Marketing 120

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. Yeah, so I think in B2B, it's a little bit different than B2C.

Transform 70

Transform B2C Influencer Marketing Marketing 70

Hubspot Marketing

DECEMBER 27, 2024

Read Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It Lesson 7: Your customer is the hero. April Sunshine Hawkins, co-host of the Marketing Made Simple podcast, sees too many marketers position their brand as the heroes, and she says it's one of the biggest mistakes marketers can make.

Fashion 94

Fashion Marketing Marketers Entertainment 94

Martech

JANUARY 22, 2025

Change is the only thing you can rely on in digital marketing. Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) are a big part of that something. RMNs let brands reach consumers with laser-like precision when they are ready to buy.

Gen Z 111

Gen Z Retail Food Millennials 111

Hubspot Marketing

JULY 10, 2025

Meanwhile, Brauer Natural Medicine increased their website traffic from social media by 573% and transformed their digital marketing capabilities. Casio achieved a 54% increase in web visits, 71% increase in new contacts, and 27% increase in customers using HubSpot's comprehensive platform.

eCommerce 91

eCommerce CRM Transform Retail 91

Martech

APRIL 25, 2025

Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for digital marketers looking to streamline content creation.

User-Generated 71

User-Generated Marketing Marketers Digital Marketing 71

Martech

OCTOBER 28, 2024

For digital marketers, this means brands must do two things: Have a presence in traditional search engines. This is not just a passing trend—16% of all respondents use ChatGPT at least once daily, and 19% use it a few times weekly. Consider how their content and messaging align with AI platforms like ChatGPT.

User-Generated 130

User-Generated Copywriting PR Education 130

Vertical Response

MARCH 15, 2025

Compliance with legal frameworks, such as the CAN-SPAM Act and GDPR, is essential to maintaining trust and avoiding penalties in email marketing. Understanding Email Marketing Email marketing is a direct marketing strategy involving sending commercial messages via email. With a user base of over 4.3

Email Marketing 52

Email Marketing Marketing Marketers Customer loyalty 52

SocialPilot

JUNE 18, 2025

Consistency is key — post regularly and ensure your content is aligned with your brand’s identity and values.” — Neil Patel , Digital Marketing Expert 2. “Focus on creating valuable, engaging content that resonates with your audience. Here’s how different sectors harness the power of social media to their advantage.

Real Estate 59

Real Estate Transform User-Generated Education 59

Rock Content

JULY 11, 2024

Trello in use by Rock Content’s content team Ecommerce tools for content creation Amazing content is the heartbeat of any digital marketing strategy, and the right tools can help you create the best. It also offers a Shopify pack that makes it easy to integrate the platform with your store. What are the four types of ecommerce?

eCommerce 52

eCommerce Logistics Shipping eBook 52

Martech

JULY 18, 2024

Here are the top trends for digital marketers to consider as they plan for holiday sales in the coming months. That’s 11% more than last year, according to Adobe Analytics, which pulled data from 1 trillion visits to U.S. retail sites across 18 product categories.

eCommerce 126

eCommerce Retail Shoppers Health 126

Martech

MARCH 19, 2025

Whether youre shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025 , breaks down the trends that matter most for marketers right now. Consumers are redefining what loyalty looks like.

Whitepaper 88

Whitepaper Digital Marketing Marketing Marketers 88

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. This represents a 8.4% increase over last year’s holiday season, significantly higher than last year’s 4.9% year-over-year growth. Why we care. Also, a segment of consumers spread their gift-buying throughout the entire year.

Gen Z 122

Gen Z Shoppers Retail Price 122

The Marketing Journal

DECEMBER 21, 2024

Tony Ulwickis the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation (ODI) process, and the founder of the strategy andinnovation consulting firmStrategyn.

Management 96

Management Customer B2C Branding 96

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. Does that sound familiar?

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Hootsuite

NOVEMBER 21, 2024

And, the most valuable social currency for digital marketers. But relying on viral marketing is risky. 3 examples of successful viral marketing campaigns you probably know … because they went viral. So, we asked two digital marketing experts for their thoughts.

Transform 121

Transform Marketing Marketers Traditional Marketing 121