Backlinko

JULY 1, 2025

Like a discount, template, or ebook. Have a B2C small business? Collect Prospect Info with Lead Magnets Effort Impact Budget Moderate High Low A lead magnet is a free resource you offer in exchange for someone’s email. When done right, it attracts high-intent leads who are more likely to buy over time.

Marketers 85

Marketers Marketing User-Generated Promotion 85

Duct Tape Marketing

NOVEMBER 7, 2024

John Jantsch (18:56): I wonder how, there's one thing that I don't think a lot of content marketers talk about, and this is I think both B2B and B2C is I think we sometimes underestimate how the consumers of that content are also using ai.

Customer 69

Customer Transform Energy Health 69

Hubspot Marketing

DECEMBER 27, 2024

Otherwise, your founder might just get a little too obsessed with the idea of you publishing ebooks on Amazon as the next best marketing move. That way, execs can quickly see, Oh, we already tried that, or Were stopping this, and heres why. Not speaking from experience or anything.) Id rather be like, You gotta check this out.'

Fashion 94

Fashion Marketing Marketers Entertainment 94

Litmus

DECEMBER 2, 2024

How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. First, ask yourself: who do you want to reach? What do they care about? What kind of products do they purchase besides yours? What are they doing during the day?

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Backlinko

MARCH 25, 2025

They use display advertising and sell multiple machine learning ebooks and tutorials. To monetize, Lab Muffin Beauty Science uses multiple income streams: Display ads Affiliate links Ebooks Sponsored content This mix allows the blog to generate revenue while staying true to its mission of providing science-backed beauty insights.

Real Estate 109

Real Estate Health Affiliate Marketing Non-Profit 109

verse.ai

DECEMBER 12, 2024

It can be taken one step further by referencing earlier interactions; for example, the ebook they downloaded or the request they initially filled out on your website. Personalization can be as simple as adding their name to your intro to the text, email, or phone call.

Communications 52

Communications eBook CRM Customer 52

Backlinko

JULY 26, 2024

Click for a specific section: General Blogging Statistics Benefits of Blogging Statistics Blogging Content Statistics AI Adoption in Blogging Statistics General Blogging Statistics 76% of B2C marketers claim to have used blogs to distribute content in the past 12 months, making it the 2nd most popular distribution channel behind organic social media (..)

User-Generated 96

User-Generated B2C eBook Content Marketing 96

Campaign Monitor

MAY 27, 2025

5 (1000+ reviews) Klaviyo positions itself as a data-first marketing automation platform built specifically for B2C ecommerce brands. Digital Product Sales : Sell online courses, ebooks, and digital downloads with built-in payment processing and automatic delivery.

eCommerce 52

eCommerce Price User-Generated CRM 52

Animalz blog

JUNE 24, 2025

MoEngage (06:26): B2C customer engagement platform where Aditya is VP Marketing; the company has about 600 employees and is nearing $100M ARR. Everyone says the same damn thing and everyone’s putting ebooks out there. We build B2C customer engagement platform. And it’s very much B2C marketing.

B2C 62

B2C eBook SEO Customer 62

Lusha

DECEMBER 9, 2024

ebooks, white papers, templates) in exchange for email sign-ups. Content Marketing Promote your latest blog posts, white papers, or ebooks through email newsletters. You want it full of healthy plants that will grow into loyal customers, not weeds that waste your resources.

Email Marketing 52

Email Marketing Whitepaper Law Marketing 52

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It’s like customer experience by osmosis (moving from B2C to B2B). ’ As a result, it seems reasonable that the desire for personalization and customization of products and services will increase.

Customer 77

Customer Transform Entertainment Real Estate 77

Animalz blog

MAY 27, 2025

ActiveCampaign : Co-marketing partner for an ebook launch with Typeform. Calendly : Another co-marketing partner in the same ebook project with Typeform. You don’t hire Kay-Kay to write eBooks and white papers and run the same playbook that you’ve seen at old Fangled B2B startups. Do you really want to read an ebook?

Shipping 62

Shipping eBook Whitepaper Thought Leadership 62

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. What is the difference between B2B & B2C SEO? Conceptually, B2B and B2C SEO have a similar basic goal: you want people searching for you to find you. Here are four key differences between B2B and B2C SEO. What is B2B SEO? More time in each sales stage.

SEO 143

SEO B2C PR Whitepaper 143

Rock Content

JUNE 4, 2020

Since that journey can be extremely complex, we tend to simplify it to a few stages, which are generally valid for both B2C and B2B environments. The amount of time B2C buyers will spend in this stage will vary, depending on the business. Either way, B2C brands can benefit from nurturing consumers with engaging content.

B2C 75

B2C Finance Transform eBook 75

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. For B2C companies, content nurtures prospect relationships and drives sales, improving lead generation, conversion rates, web traffic, and brand trust.

B2C 59

B2C Content Marketing CRM Marketing 59

Marketing Insider Group

FEBRUARY 13, 2023

Now let’s look at some other ways B2B Marketing is different… B2B vs. B2C Marketing Now that you know a little about B2B marketing, it’s important to understand how it differs from B2C marketing. Instead of targeting businesses, B2C marketing targets customers. Whitepapers, Ebooks & Infographics.

B2C 137

B2C Whitepaper Marketing Marketers 137

Adobe Experience Cloud Blog

APRIL 5, 2013

In fact, I just released a joint ebook with Marketo called Contagious Content: What People Share on Facebook and Why They Share It. Overall, the ebook comes out of having paid attention to what does and doesn’t work on hundreds of Facebook pages. The post that was shared the most relative to its fanbase (get the ebook!)

eBook 134

eBook B2C Promotion Place 134

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. That includes white papers, case studies, ebooks, infographics, etc. B2B vs. B2C Content Marketing. You can create video tutorials, ebooks, podcasts, or long-form blog posts, depending on your target audience. What is B2B Content Marketing?

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

OnPassive Marketing

MAY 12, 2022

Ebooks are another great type of content for lead generation. By offering an ebook on a relevant topic, you can capture the attention of leads who are interested in learning more about what you have to offer. Be sure to include a CTA in your ebook so that readers can contact you for more information.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Adobe Experience Cloud Blog

NOVEMBER 27, 2012

The strategy that I use here at Marketo can easily be replicated and customized for both B2B and B2C companies. For more information and details around how we use social media for inbound marketing, check out our brand new ebook How to Optimize Social Media for Lead Generation. Does Facebook Work for B2B Lead Generation?

Inbound Marketing 134

Inbound Marketing B2C eBook User-Generated 134

Marketing Insider Group

MARCH 22, 2021

eBooks and PDF guides. Answer specific questions about company size, B2B vs. B2C, and the real impact. Here’s a basic B2C example just to help you see how powerful TOFU content can be when you take it seriously. Industry tips and guides. Infographics and explainer videos. Guest blogs. Intermediate-level industry blogs.

Thought Leadership 143

Thought Leadership B2C Customer loyalty eBook 143

Calvyn Lee Blog

FEBRUARY 20, 2024

That’s why we’ve prepared this in-depth ebook covering over 120 marketing and online advertising trends and predictions for 2024. But in 2024, having a TikTok strategy will be absolutely essential for B2B and B2C companies. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Hubspot Marketing

MARCH 10, 2021

Plus, for both B2B and B2C businesses, How to Guides are often necessary components of a healthy lead generation strategy. Link out to other relevant blog posts , pillar pages, or ebooks so readers can find follow-up information on certain topics mentioned in your How to Guide. The B2C How to Guide.

B2C 145

B2C eBook User-Generated Content Marketing 145

Marketing Insider Group

DECEMBER 3, 2020

While those in the Retail Job Area audience generated a massive spike in overall consumption in mid-November (retailers seem to have a last-minute tendency just like their B2C buyers), the Industry as a whole has been quite stable. B2B companies must consider customer experience as much as B2C companies. Human Resources, of course.

Retail 95

Retail Whitepaper Food B2C 95

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. It could be subscribers to your newsletter, anyone who fills out a form to download an ebook, or a sale. If it’s a long article (or several articles on the same topic), you could convert it into an ebook.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Litmus

APRIL 17, 2024

With just a few clicks, you can transform promotional offers and product reveals into engaging brand experiences that drive subscribers to take action that are perfect for both B2B and B2C audiences.

Transform 106

Transform B2C Shoppers eBook 106

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Like white papers, eBooks will be some of the best content that you provide. The difference is in the length, with eBooks being 10 pages or more. Let’s see how. User Generated Content (UGC).

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Adobe Experience Cloud Blog

APRIL 7, 2015

Just because someone downloads your latest ebook doesn’t mean he will convert! B2C organizations can personalize ad campaigns based on: Geo-location. This is true especially for companies that run a lot of top-of-the-funnel programs. So, what can help? What can you personalize ads based on? Customer Journey. Company Size.

Thought Leadership 134

Thought Leadership B2C eBook Education 134

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. B2C Digital Marketing. We'll talk more about these specific digital marketers in a minute. Short videos.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Rock Content

JANUARY 8, 2024

Although there are similarities between B2B (business-to-business) and B2C (business-to-customer) marketing, it’s critical to understand the differences if you’re serious about smashing your goals. B2C buying decisions are often fueled by emotion, but B2B decisions are based on data, logic, and rationality.

Content Marketing 97

Content Marketing B2C Whitepaper eBook 97

Adobe Experience Cloud Blog

MAY 24, 2019

Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. But rather than whisking people away to another site to download an ebook or sign up for a free trial, they can complete those actions right on Twitter. Here are a few ideas. Your brand’s got a friend in Facebook.

Advertisers 135

Advertisers Advertising Thought Leadership Customer Acquisition 135

Hubspot Marketing

AUGUST 11, 2022

Some B2C customers, for example, spend very little time in the middle of the buyer’s journey compared to B2B customers that require far more nurturing, engagement, and relationship development before a purchase is made. Ebook or Tip Sheet. Like whitepapers, ebooks and tip sheets are great options for downloadable content.

Whitepaper 145

Whitepaper eBook Education Price 145

Hubspot Marketing

DECEMBER 21, 2023

DemandMetric ) Image Source After video and eBooks, blogging is the third most common content marketing strategy. HubSpot ) B2B bloggers spend, on average, 26% more time on each post than B2C bloggers. DemandMetric ) Image Source After video and eBooks, blogging is the third most common content marketing strategy.

B2C 116

B2C eBook Food Content Marketing 116

Hubspot Marketing

MAY 13, 2022

That depends on your business — it's likely to vary depending on whether you're B2B or B2C, or whether you sell a high-cost or low-cost product. For example, if your goal is lead generation, rank your content according to which pieces generated the most leads over the last year (such as a blog post, ebook, or site page).

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Martech

JUNE 26, 2024

” For larger-scale events, she always plans an ebook or a guide that will be used as gated content to capture leads. Now, instead of taking three months to create three ebooks and 20 blog posts, she can run one live event and generate half that content, which is more scalable, especially with a smaller team. Which is crazy!”

eBook 114

eBook Event Marketing User-Generated B2C 114

Unbounce

APRIL 23, 2019

E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. This s**t works, until it doesn't. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated Marketing 145

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. Understand the B2B difference The sales funnel for B2B purchases is often longer and more complicated than its B2C counterpart. You can also demonstrate your expertise within the field with whitepapers and ebooks. Pageviews per session.

SEO 94

SEO B2C CRM eBook 94