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Why we care about B2C marketing: A guide for marketers

Martech

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Processing.

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How Ecommerce Transformed Marketing 

Digital Marketer

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? First, let’s look at how ecommerce affected the balance of the economy.

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14 Niche Marketplaces to List Your B2C Services

Neil Patel

However, it can be hard for smaller businesses to compete with well-known brands in their market. That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish.

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Ecommerce trends to watch for this Prime Day

Martech

Amazon will run its yearly summer Prime Day promotions July 11 and 12. As a result, it’s a great snapshot of ecommerce trends. Here’s a list of top Prime Day promotions compiled by mobile and consumer data platform data.ai. Many of the promotions are tied to loyalty programs. Why we care. Top categories.

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Ecommerce sets new Prime Day record, up 6.1%

Martech

Amazon is an ecommerce giant. The yearly Prime Day summer sales event forces online and brick-and-mortar competitors to roll out their own promotions. Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. The post Ecommerce sets new Prime Day record, up 6.1%

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More ecommerce shoppers using buy-now-pay-later

Martech

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. Dig deeper: What you need to know to grow your ecommerce business Used most for groceries. BNPL up, revenues down. Get MarTech! In your inbox.

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2023 Predictions: Experience, Ecommerce and Transformation

Martech

Marketers know you can’t have marketing technology without experimentation. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Is there a marketing use case for ChatGPT?