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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Buying Cycle For starters, the B2B ecommerce buying cycle is much longer than B2C. Where sales volume might be the goal in B2C ecommerce, order value is prioritized in B2B ecommerce sales.

eCommerce 133
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Manufacturing Marketing: Tactics to Try & Examples to Spark Ideas

Neil Patel

Wonder why manufacturers with inferior products and processes regularly outsell your company? Which means you need to invest in marketing for your manufacturing business. To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business.

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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer).

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Content Marketing for Manufacturers: What Makes It Different and Why It’s Challenging

Tiecas

Content marketing for manufacturers is very different from regular B2B or B2C marketing. Manufacturing companies face unique challengeslong sales cycles, highly technical products, and multiple decision-makersmaking traditional marketing tactics less effective.

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Mastering LinkedIn content marketing: Strategies and examples

Sprout Social

Likewise, being active on the platform helps you stay informed and keep a pulse on opportunities to educate your target audience. Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility. Or entry-level employees in the manufacturing industry? You totally can!

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How to market your brand to budget-conscious prospects

Hubspot Marketing

B2C businesses are no doubt feeling the pinch. One pattern I consistently observe with cost-conscious buyers in both B2B and B2C contexts is anchoring to effort, not price. They implemented this for a food manufacturer during their digital change, resulting in 30% faster adoption rates without sacrificing margins.

Branding 102
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How Gen Z values are changing marketing

Martech

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. Use video to your advantage Gen Z appreciates video content for just about everything from education to consumer reviews, news, entertainment and more.

Gen Z 106