Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. Meta is also testing genAI tools that create and deploy ads from prompts, according to Karin Tracy, Meta’s head of retail, fashion and luxury. Many are digital-native, forging tailored D2C digital strategies. It’s really early days and will evolve over time,” she said.

Branding

Martech

SEPTEMBER 20, 2024

Ask them what best practice is to ensure the software is running in a secure, compliant fashion.” Other steps include: Using multi-factor authentication. Keeping an accurate inventory of vendors. Determining if you need cyber insurance to cover the cost of financial damages.

Law

Chief Martec

MAY 2, 2025

Although we saw a significant difference between B2B vs. B2C companies, with 54% of B2B reporting easy integration compared to only 15.4% We note that this is an inversion of a prior stereotype of B2C companies being more advanced in martech than their B2B peers.) Overall, 42.7% So what are marketers doing with these integrations?

B2C

Martech

APRIL 9, 2025

Social listening, sentiment analysis and even good old-fashioned surveys can surface mismatches early before they become headlines. It works because: Niche focus : Influencers often operate in specific verticals fitness, skincare, gaming, fashion and speak directly to an audience with relevant interests.

Fashion

Martech

DECEMBER 19, 2024

A technology dreamer on the staff might think the company is horribly old-fashioned, and if they just bought into the new thing, it would shake up the old guard and usher in the Age of Aquarius. A CDP that has all B2B clients wont understand B2C needs. That is, of course, a recipe for disaster, but a recipe too many executives pursue.

New Technology

Hubspot Marketing

DECEMBER 27, 2024

Fashion is a notoriously confidence-crushing industry. Plenty of major fashion and beauty brands thrive off making their consumers feel less-than. Being as humble and relatable as possible: "Fashion brands should offer tweaks to your journey of style and culture. Id rather be like, You gotta check this out.'

Fashion

SocialPilot

JUNE 18, 2025

Retail Retail businesses, especially B2C eCommerce brands, benefit the most from social media’s ability to create visual, engaging content that drives awareness and converts followers into customers. Boohoo , a fast-fashion retailer, uses TikTok influencer-driven viral challenges to generate buzz and convert followers into customers quickly.

Real Estate

Businesses Grow

DECEMBER 16, 2024

Aaron Hassen, Chief Marketer at AH Marketing and host of Business with Humans YouTube series B2C channels are also B2B channels. 2024 was the year that “character” went out of fashion. I learned that your personal energy and enthusiasm are crucial and most effective live and one-on-one.

Gen Z

SocialPilot

JUNE 26, 2025

It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually. It’s especially strong for eCommerce, lifestyle brands, creators, bloggers, travel businesses, and service providers in niches like health, food, decor, and fashion.

Gen Z

Hootsuite

NOVEMBER 21, 2024

But just because unhinged virality works for the Duolingos of the world (fun, personality-driven B2C brands) doesn’t make it a realistic strategy for every brand. Turns out, it was all leading up to the brand’s fashion show in partnership with the Canadian Cancer Society and Quebec Breast Cancer Foundation.

Transform

SocialPilot

MARCH 10, 2025

View this post on Instagram A post shared by HubSpot (@hubspot) Meanwhile, a B2C lifestyle brand like Nike infuses trending internet humor into their memes, often playing on motivational themes with humor tied to fitness culture. Best for : Lifestyle, entertainment, B2C brands. Best for : DIY, fashion, and lifestyle brands.

Gen Z

Hubspot Marketing

APRIL 7, 2025

Meanwhile, marketing a B2C product is much more about Google Merchant Center than Google Search Console. In true SEO fashion, the answer is it depends. AI Overviews source a lot of citations from YouTube or LinkedIn, he tells me. Its] a completely different playing field and [theres] completely different ways to win.

SEO

Marketing Insider Group

SEPTEMBER 17, 2024

Image Source This demand for change is largely ‘customer-driven,’ and the challenge is that most businesses have arranged themselves in an ‘inside-out’ fashion of loosely coupled interaction channels, making this goal very difficult. It’s like customer experience by osmosis (moving from B2C to B2B).

Customer

Animalz blog

MARCH 20, 2025

In today’s conversation, we cover what B2B businesses can learn from B2C creators, AI usage and video, AI usage and content creation, AI usage and ideation. To do it in a B2C space because it, it’s a thing that you would use day to day. And Nina talks about exactly how they’re using it to build ALI videos.

B2C

Martech

JUNE 25, 2025

Dove is for women and emphasizes body positivity and the idea that beauty isn’t restricted to fashion models. It is a statement of what that brand stands for. Standing for one thing means ruling out other things. These are all political positions.

Pharmaceutical

Hubspot Marketing

MAY 22, 2017

No other B2C industry has thrived on Instagram quite like the fashion industry. Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. 15 Fashion Brands to Follow on Instagram.

Fashion

Sprout Social

FEBRUARY 27, 2020

It’s certainly not as straightforward, but taking cues from proven B2C tricks to build your B2B strategy is possible and can be very effective. By taking a tried-and-true tactic from the B2C playbook, Adobe has built a social content juggernaut that’s a daily inspiration to its richly diverse audiences. Online fashion trunk shows ???People

B2C

Content Marketing Institute

NOVEMBER 28, 2018

? ?. Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. It focuses on the life its audience is living (or wants to live) with categories like travel , disruptors and dreamers, and fashion. That’s what prompted me to identify brands excelling at content marketing.

B2C

Content Marketing Institute

NOVEMBER 1, 2023

Ethan Braden revamped Purdue University's old-fashioned comms team to enchant audiences with captivating content – and doubled the school's commitment to marketing. Here's a look at his content approach – and why he's the 2023 B2C Content Marketer of the Year.

B2C

Adobe Experience Cloud Blog

APRIL 6, 2020

They customize our software to the specific business requirements of thousands of B2C and B2B customers across over 20 industries. A digital commerce expert focusing exclusively on Magento and Adobe Commerce Cloud, Vaimo delivered strong value to B2B and B2C merchants last year. Digital Experience Solution Partner of the Year.

Thought Leadership

Quikly

APRIL 12, 2022

A well-tailored suit. The perfect designer bag.

Fashion

Sprout Social

MAY 9, 2024

Brands using B2C and B2B influencer marketing benefit from strong, long-term influencer relationships because it enables them to nurture organic communities, reach new audiences and build brand awareness and trust. Fashion influencer trends Among all consumers, fashion is the third most popular influencer topic for consumers.

Influencer Marketing

Marketing Insider Group

APRIL 10, 2023

And how have those sources changed over time time and between B2B and B2C sectors. Top Traffic Sources for B2B vs. B2C Next, we looked at how traffic sources compare across B2B and B2C. We sought to answer: what are the top sources of traffic and leads on your website? We have to consider conversions.

B2C

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce

Hubspot Marketing

FEBRUARY 15, 2024

Here’s how the stunning fusion of fashion and music iconography looked: Image Source Louis Vuitton includes celebrities in their ads, too. The Metaverse brings countless opportunities — new business avenues and growth while breaking down old boundaries in the fashion industry. B2B or B2C, luxury or non-luxury — not required.

Branding

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Keeping up with these social trends isn’t just a B2C priority.

Branding

Martech

SEPTEMBER 16, 2022

The company decided it also needed more inhouse expertise and hired Zeigler, who handled B2B and B2C digital marketing at Panasonic. Top priority was making sure the systems used to reach these goals could all work together in a seamless fashion. This would help the customer base as well as our salespeople.”.

Transform

Neil Patel

SEPTEMBER 22, 2020

billion home and fashion objects (1.5 DIY, crafting, fashion, and cooking are all hot topics on this popular site. Although B2C businesses have a clear advantage on Pinterest, B2B companies can also see a considerable benefit if their target audience overlaps with Pinterest’s users. billion more than Google’s Lens).

Fashion

Sprout Social

MAY 26, 2021

LinkedIn is a goldmine for B2B marketers , but that doesn’t mean B2C companies should discount a strong presence on the platform. B2C brands can stand out on LinkedIn by giving consumers a behind-the-scenes look at how their business operates. Its higher-educated, higher-earning users hold serious purchasing power.

B2C

Content Marketing Institute

MARCH 5, 2025

Boot Barn turned a simple fashion show into a multimedia event and content strategy. Learn what every B2B and B2C marketer doing events should do to get the most from all that investment.

Marketing Strategy

Hubspot Marketing

SEPTEMBER 22, 2023

Getting listed on a review website can vary depending on whether you are a B2B or B2C company. No one wants to read about fall fashion trends on a blog about dogs. In most cases, the dog blog wouldn’t even give a fall fashion post an okay. They’ve now reached the decision stage and are comparing vendors or products.

Inbound Marketing

Marketing Insider Group

SEPTEMBER 1, 2015

Be incredibly specific on the segment you want to target says one company that focuses on simplicity vacuum products: CMOs at medium sized companies in the fashion industry. Linkedin – This is for B2C and B2B – Post the blogs and use similar engagement as Facebook rules. Or: Stay at home moms who home school. Step 2: Listen.

PR

Marketing Insider Group

SEPTEMBER 7, 2016

Several industries, primarily in B2C brands, have found the hearts of their communities on the platform. Beauty, fashion, travel, and just about anything easily visual fit beautifully on Instagram. […]. The post How to Know if Instagram is Right for Your B2B appeared first on Marketing Insider Group.

B2C

Martech

SEPTEMBER 23, 2022

Samsung’s #RecycleUp fashion show livestreamed from New York in the metaverse. Metaverse fashion show with a twist. On September 20, Samsung livestreamed a fashion show that occurred in real life at the Samsung 837 location in New York and could be viewed in the metaverse, at the Samsung 837X virtual site in Decentraland.

Fashion

Adobe Experience Cloud Blog

FEBRUARY 22, 2017

In fact, many decisions for both B2B and B2C products are made long before interacting with a human being. This allows you to continuously differentiate yourself in the market and capture the attention of your audience.

Thought Leadership

Martech

SEPTEMBER 24, 2022

Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%.

Gen Z

Martech

JULY 21, 2022

Fashion in the real world lends itself to virtual wearables in the metaverse. Gap has already embarked on an integration with Club Roblox in a virtual environment, as well as NFT collaborations with Harlem fashion icon Dapper Dan and artist Demit Omphroy. Why we care.

Fashion