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When $.99 pricing works best

Ariyh

. 📝 Intro It’s time for your annual sale and you’re discounting your prices. 99 pricing ( because you read that in Ariyh’s Pricing & Promotions Playbook , and know all about the latest pricing science 😉). 99 pricing (e.g. vs. $7.00, even though the price difference is the same.

Price 62
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10 Best B2C Marketing Strategies for 2023 and Beyond

Exposure Ninja

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. What Is Brand Positioning?

B2C 52
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? Offer a free shipping subscription

Ariyh

Amazon Prime is the most famous example of this, but online retailers from fashion to electronics to beauty products all offer this. Researchers analyzed ~175,000 orders from ~5,300 customers of a large Asian B2C retailer. Request pricing for your business This announcement was sponsored. Price it attractively.

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The Personal Touch of Technology in 2024

Set Up

Gomez-Murphy loves working with companies that realize the value of marketing, and Benari takes inspiration from industries like fashion that are notably more lively and visual when it comes to marketing. TLDR: Companies that value the essence of good marketing and compelling storytelling are inspirational to the contributors.

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Reassure, don’t pressure people

Ariyh

It could be through scarcity (‘only 3 left in stock’), or maybe a limited time offer (‘buy now or the price will increase’). ✋ Limitations The study only tested exclusive, limited edition, fashion products. ” (time scarcity) “Only 3 left at this price!” So is there a better way?

Retail 57
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Ecommerce trends to watch for this Prime Day

Martech

The 2022 event indicated that consumers were ready to buy online if the price was right — U.S. While Amazon is expected to offer discounted prices on top categories like electronics, toys and home goods, other top retailers will look to poach shoppers next week as well. online sales approached $12 billion over those two days, up 8.5%

eCommerce 102
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Take-back programs boost profits

Ariyh

One of the brands you are considering is priced higher than average, but they offer a sustainable initiative to take back their old products. People will be willing to pay a higher price. And besides the effort - what a waste! The mattress is still in good condition. Maybe it could be recycled? Or donated to someone in need?