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Keep your product packaging simple

Ariyh

Previous insight: When to use real vs unrealistic product images (more insights here ) Simple packaging design increases how much customers would pay for your product Channels : Packaging | Product | Brand Design For : B2C. So the product seems purer, making it seem better - especially if we use the product for a health goal.

Product 101
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When to use real vs unrealistic product images

Ariyh

Use unrealistic photos to minimize them Channels : Image Ads | Ads | Packaging For : B2C. Unhealthy products such as chocolate drinks, candy, or high-sugar cereals regularly use unrealistic images to make customers less conscious of the health drawbacks. health impact, safety, effectiveness).

Product 90
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What B2B marketers must know in the face of a potential recession

Search Engine Land

Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. During the 1990-1991 recession, McDonald’s decreased its advertising and promotion budget, while Pizza Hut and Taco Bell did the complete opposite, according to Pathfind. B2C will feel it first. Return to in-person events.

B2C 94
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How to talk to consumers about climate change

Martech

During the worst of the pandemic, a loud part of the population got a lot of attention for opposing public health measures such as mask requirements and vaccination. They see environmental issues in terms of how they affect personal health — making that a key driver when it comes to choosing brands.

Health 110
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Supply chain woes for the holiday season?: Tuesday’s Daily Brief

Martech

What you can do is not over-promise; you can be transparent about possible problems; and you can let B2C purchasers track their packages. residents were excluded from just about anywhere for health reasons. Shrinking shipping capacity has led to steep price increases, which may be passed on to the consumer. Why we care.

Shipping 101
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What is Website Visitor Identification & Why Do You Need This AI Tech?

Customers.ai

Key Trends in Website Visitor Identification Benefits of Website Visitor Identification How Website Visitor Identification Can Enhance Lead Generation Success Story: DTC Health & Wellness Brand Website Visitor Identification FAQs What is Website Visitor Identification? How Do I Identify Visitors on My Site?

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Sustainable products have higher revenue

Ariyh

That can be self or social approval, health benefits, nutritional value, or taste. On top of this, buyers of products with sustainable or ethical benefits tend to be more educated and have higher incomes - so they are less price sensitive. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing?

Product 57