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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Don’t forget employees.

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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Here’s how to get your B2B ecommerce strategy right, according to industry experts. Buying Cycle For starters, the B2B ecommerce buying cycle is much longer than B2C.

eCommerce 126
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Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned

Hubspot Marketing

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Let’s chat about how you can learn about B2B buyers and how market research can equip you and your team for success.

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14 Niche Marketplaces to List Your B2C Services

Neil Patel

However, it can be hard for smaller businesses to compete with well-known brands in their market. That is where B2C niche marketplaces can help. Niche marketplaces allow businesses to leverage the power and branding of larger platforms to reach their target audiences. What Are B2C Niche Marketplaces?

B2C 139
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How to Use eSports Marketing to Grow Your B2C Reach

Neil Patel

Why eSports Marketing? Why would a B2C business want to choose eSports marketing over another strategy? First, marketing in eSports allows you to reach a dedicated and engaged audience. 6 B2C eSports Marketing Strategies to Try. Another eSports marketing strategy is to sponsor a team.

B2C 144
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The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence

Hubspot Marketing

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.