Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketing strategies.

B2C 137

B2C Whitepaper Marketing Marketers 137

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy.

Marketing Strategy 97

Marketing Strategy Marketing Marketers CRM 97

Martech

MAY 5, 2025

Utilize targeted marketing : Use data analytics to understand consumer behavior and preferences during these times. Tailor your marketing campaigns to address specific concerns or needs, ensuring that your messaging is relevant and timely.

Customer loyalty 116

Customer loyalty Marketing Marketers Price 116

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals.

B2C 144

B2C User-Generated Content Marketing Marketing Strategy 144

Marketing Insider Group

MARCH 17, 2021

And with more people online than ever before, a multi-channel content strategy is a must to capture the lion’s share of your target market. Quick Takeaways: Content marketing covers the three critical drivers in the customer journey. And, for highly technical or niche markets, quality content is almost a must.

Content Marketing 142

Content Marketing B2C Marketing Marketers 142

OnPassive Marketing

APRIL 9, 2022

Marketing is all about generating, securing, and converting leads, whether it’s for a B2B or B2C company. However, if you’re a B2B marketer, you’ll need to employ specific B2B marketing strategies, which are distinct from those used by B2C businesses. Account-Based Marketing.

Marketing Strategy 59

Marketing Strategy Promotion Thought Leadership B2C 59

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals.

B2C 132

B2C Whitepaper CRM Marketing Automation Platform 132

Hubspot Marketing

OCTOBER 30, 2020

For example, if your target market is seniors, then it won't make sense to market on TikTok. It's important to choose the right places to market your product and meet your customers where they're at. Think about possible distribution channels, what outlets you could sell your product, whether you're B2B or B2C, etc.

Marketing Mix 145

Marketing Mix Price B2C Marketing 145

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it?

Branding 138

Branding Fashion Gen Z B2C 138

Hubspot Marketing

MARCH 3, 2025

Whether your goal is to grow trial users or win enterprise accounts, these tactics will help you build a scalable and sustainable SaaS marketing engine. Table of Contents What is B2B SaaS marketing? 10 Effective B2B SaaS Marketing Strategies 6 B2B SaaS Marketing Benchmarks to Measure Success What is B2B SaaS marketing?

Customer Acquisition 60

Customer Acquisition User-Generated Customer loyalty Marketing 60

Sprout Social

APRIL 23, 2024

Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. This is a useful insight when analyzing your competitor’s target markets, and how they market themselves and their products.

Price 130

Price Transform Logistics Marketing 130

Marketing Insider Group

APRIL 11, 2023

Perfecting your website should always be your first step towards improving your digital marketing strategy. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! Watch the short video on email marketing below.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Marketing Insider Group

FEBRUARY 1, 2021

Now, it’s about how well you can deliver what your target market wants in terms of communication, products, and customer service. Simply put, collecting buyer intent data involves learning information about a company (or individual users in B2C cases) and their online activities. Content Marketing Strategy.

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

Marketing Insider Group

JULY 13, 2020

If you don’t make blogging part of your marketing strategy, you’re essentially handing all the benefits over to your competitors. For B2B businesses, a blog is just as important as it is for B2C brands. But, as you continue to post content that your target market finds useful, the trust barometer keeps rising.

Thought Leadership 144

Thought Leadership Real Estate User-Generated B2C 144

Neil Patel

AUGUST 25, 2020

They use what they already know and what they learn about your target market to develop high-yield campaigns. Well-versed in all things digital marketing. It’s usually a small piece of a broader digital marketing strategy. Sure, PPC requires strong keywords that target the right audiences.

B2C 133

B2C eCommerce Communications Digital Marketing 133

Customers.ai

NOVEMBER 14, 2023

Website Visitor ID X-Ray Pixel, you gain a competitive edge in personalization, conversion optimization, and strategic retargeting, ensuring your marketing strategies stay ahead in an evolving and privacy-conscious environment. It helps in targeted marketing, lead generation, and improving overall user experience.

User-Generated 122

User-Generated Health B2C Analytics 122

Rock Content

OCTOBER 27, 2015

As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. Here’s a big push in the right direction–good luck making the case!

Market Research 111

Market Research Content Marketing Marketing Marketers 111

SocialPilot

FEBRUARY 6, 2025

Facebook The #1 Social Network for Reviews & Targeted Marketing Facebook, with 2.9 Initially created as a social networking site, it has transformed into a vital tool for companies seeking direct customer feedback and engagement through recommendations, posts, comments, and targeted advertisements.

Real Estate 63

Real Estate Customer Food User-Generated 63

Duct Tape Marketing

SEPTEMBER 26, 2014

For example: “[MY COMPANY NAME] is an app that connects parents and family-friendly events, and we’re looking for angel investors interested in mobile B2C apps to close out our seed round. email marketing Lead Nurturing Marketing messages Marketing Strategy Selling Target Market Target Marketing Jonathan Greechan'

Target Market 74

Target Market B2C Email Marketing Communications 74

Marketing Insider Group

OCTOBER 1, 2019

However, to really be successful, your marketing campaigns must also tap into the emotions of your customers. Getting this right is an essential part of any marketing strategy – in other words, focus on the benefits, not the features. Don’t try to market your product to everyone as this can actually make it less appealing.

Real Estate 111

Real Estate Shoppers B2C Marketing 111

OnPassive Marketing

JULY 14, 2022

Content marketing is creating and distributing valuable, relevant, and exciting content to attract and retain customers. It is a strategy used by businesses to create and distribute engaging content that helps them reach their target market. Web Versus Print Content Marketing. Conclusion.

Content Marketing 95

Content Marketing Marketing Marketers B2C 95

Neil Patel

OCTOBER 8, 2020

Since most marketers on your team work on different content types or areas, you may want to organize their tasks through other marketing calendars and templates. This calendar includes your team’s marketing functions, content marketing campaigns, podcast series, SEO tasks, etc. Step 4: Identify Marketing Calendar Themes.

Transform 145

Transform Marketing Marketers Millennials 145

Lusha

NOVEMBER 11, 2024

Some common challenges include: Finding the right decision-makers in target companies Standing out from competing messages Building trust with potential clients The B2B sales cycle is often longer and more complex than B2C. It requires patience, persistence, and a well-planned strategy.

CRM 52

CRM Price User-Generated Management 52

Duct Tape Marketing

JANUARY 8, 2015

Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! Leveraging inbound marketing strategies can help small business grow their customer base and save money.

Outbound Marketing 68

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 68

Martech

DECEMBER 13, 2024

Dig deeper: 3 recession-defeating marketing strategies Move fast without breaking things Besides the slowdown in email investment, I noticed a definite uptick in the number of companies sending image-only emails to my professional and personal inboxes. Staying connected in 2025 will be key to any marketer’s success.

Transform 110

Transform Marketing Marketers Email Marketing 110

Marketing Insider Group

FEBRUARY 2, 2021

In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. Study Your Target Audience. Another factor to help you decide where to spend your marketing budget and resources is your target audience. General costs for each digital marketing channel (to compare).

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Duct Tape Marketing

MAY 2, 2017

22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. One of the most overlooked sources of leads for any business is the pool of non-competing businesses that serve the same target market. Effective advertising can get taken care of with a strong marketing strategy.

Non-Profit 70

Non-Profit B2C Customer loyalty Marketing 70

Marketing Insider Group

APRIL 19, 2021

Creating a brand voice that engages your audience’s hearts as well as their heads is a critical aspect of marketing, even for B2B technology brands. You might be surprised to discover that a Google study revealed that B2C brands had emotional connections with 10 to 40 percent of their customers. Don’t stop at keyword research.

Whitepaper 111

Whitepaper eBook Marketing Marketers 111

Customers.ai

JANUARY 3, 2024

What’s the Difference Between Contact-Based Marketing and Account-Based Marketing (ABM vs. CBM)? Key Components of Contact-Based Marketing The Advantages of Contact-Based Marketing How to Implement a Contact-Based Marketing Strategy How Customers.ai What is Contact-Based Marketing? Let’s dive in.

CRM 99

CRM Direct Mail Customer Journey Marketing 99

Content Marketing Institute

DECEMBER 14, 2017

Step 2: Determine the most important market characteristics to track. With a firm handle on the identity of your total potential audience, develop a set of characteristics to understand the composition of the audience in your target market. At this point, enumerating your niche market will be more art than science for beginners.

Shipping 111

Shipping B2C Market Segmentation Content Marketing 111

Marketing Insider Group

OCTOBER 14, 2010

The search terms you use may not be the same terms the people in our target market are using when searching for our solutions. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

B2C 81

B2C Telemarketing Customer loyalty Education 81

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Click To Tweet.

User-Generated 111

User-Generated Promotion Thought Leadership Millennials 111

Orbit Media Studios

MAY 24, 2023

How to create an AI marketing persona A persona is a composite sketch of a target audience or audience segment describing your ideal customer. It guides your marketing strategy by accurately identifying the general traits, concerns and behavior patterns of your potential buyer. It’s a guide. It looks like a good start.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Rock Content

DECEMBER 13, 2023

Tailoring marketing based on segmentation can be the driving force behind 2024 B2B strategies. What are the benefits of market segmentation in B2B? Targeting the right buyer is critical for both B2C and B2B advertising. Segmentation also allows for the best use of your marketing resources.

Advertising 52

Advertising Advertisers B2C Target Market 52

Buffer Marketing

AUGUST 23, 2023

In this article, we’ll dig into the factors that you should consider when making this important marketing strategy decision and help you find your social media sweet spot. If you don’t, fear not; we have guides to defining your target market and creating marketing personas ).

B2C 98

B2C Fashion Social Media Marketing Thought Leadership 98

Set Up

SEPTEMBER 19, 2023

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).

Transform 59

Transform B2C Food Direct Mail 59

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98