Martech

JULY 31, 2024

Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. On the pricing front, advertisers experienced some relief as the cost-per-click (CPC) growth rate slowed to 12% year-over-year, following four quarters of accelerating CPC growth.

Advertising 122

Advertising Advertisers Retail eCommerce 122

Martech

MAY 5, 2025

Avoid hidden fees and deceptive pricing practices, as these can erode trust. Transparency in pricing and product benefits can help consumers feel more secure in their purchasing decisions. Processing. Emphasize value and transparency : Clearly communicate the value of your products or services.

Customer loyalty 116

Customer loyalty Marketers Marketing Price 116

Martech

MAY 13, 2025

If your company is still in “wait and see” mode, now is the time to act, even if the only message you can send is to explain how tariffs will (or could) disrupt operations, force you to raise prices or substitute or discontinue some imported products, or why you won’t be changing things for now. Processing.

Customer loyalty 81

Customer loyalty Customer Price Retail 81

Martech

DECEMBER 16, 2021

The latest “ State of Retail ” report from product review and UGC platform Bazaarvoice shows that almost half of consumers are now looking for in-store experiences to reflect the kinds of experiences they enjoy online and especially on social media. Why we care. This is another harbinger of changing shopper behavior.

Retail 120

Retail Customer Shoppers Price 120

Martech

JANUARY 29, 2025

They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. They: Have a transactional focus , making frequent purchases but lacking strong loyalty, as they prioritize price and convenience. A discount retailer will focus on efficiency and price sensitivity for volume customers.

Customer 106

Customer Price Customer Acquisition Customer loyalty 106

Martech

JANUARY 17, 2023

Their technology has previously been used to provide video screens for refrigerator doors at Walgreens and other retailers. For retailers building out their retail media networks (RMNs) for advertisers, more screens in key positions throughout the store can produce more ad inventory. Why we care. Get MarTech! In your inbox.

Retail 116

Retail Transform Shoppers eCommerce 116

Martech

JANUARY 16, 2025

Theres no significant differentiator among the GenAI offerings, which means customers will look at price first. This solution enables retail media networks to build and activate AI-enhanced custom audiences across various media channels. I doubt OpenAI is spending $1.3 billion on marketing.

Non-Profit 117

Non-Profit Direct Mail eCommerce User-Generated 117

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Garf is VP and GM of retail and consumer goods at Salesforce. The AI question “This season will be competitive, intense, and no doubt focused on pricing and discounting strategies.

Shoppers 73

Shoppers Retail Price Promotion 73

Martech

NOVEMBER 29, 2022

Online retail sales set records on Black Friday and Cyber Monday. internet retailers. online retailers. Adobe said consumer demand, not just higher prices, was responsible for the increased spending. However, retailers won’t complain if that’s the worst sales news this month. Cyber Monday total online sales.

Retail 114

Retail Price Analytics eCommerce 114

Martech

NOVEMBER 20, 2024

Key features : Google Lens now provides in-store product price comparisons. However, the enhanced price transparency and local inventory insights could drive competitive pressure, reshaping how and where consumers convert. Google Maps enables local product inventory searches. Expanded buy now, pay later options. Why we care.

Transform 75

Transform Shoppers Price Retail 75

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests. What is business casual?” “How How to shrink jeans.”

Retail 120

Retail Transform PR Shoppers 120

Neil Patel

JULY 8, 2021

If you’ve heard of BrickSeek, you likely know it’s a powerful tool for consumers, allowing them to track down inventory and find the best deals at big retailers. The same things that make BrickSeek such a useful tool for consumers also make it a potentially invaluable resource for online retailers. Think about it.

Retail 144

Retail Transform Price Manufacturing 144

Martech

AUGUST 10, 2022

Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. This is the first decrease since January 2020, just before the pandemic and follows three consecutive months of slowing price increases. It is also the category’s third straight month of price decreases.

Price 111

Price eCommerce Food Retail 111

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

Customer 126

Customer Direct Mail Transform Health 126

SocialPilot

FEBRUARY 6, 2025

Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 Comparison Tools : Users can compare businesses by ratings, reviews, and even price quotes. Limited options for easily sharing testimonials in marketing campaigns. What is unique about it?

Real Estate 65

Real Estate Customer Food User-Generated 65

Adobe Experience Cloud Blog

JULY 30, 2019

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The report highlights three areas of convergence: Desire For Security, Protection, And Transparency Align B2B And B2C.

B2C 126

B2C Thought Leadership Retail Communications 126

Martech

JUNE 3, 2024

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. The pricing is tailored to how vertical customers gain value, and these companies are prominent at industry-specific trade shows and media. Adjust your product as needed without overhauling your entire roadmap.

Pharmaceutical 134

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 134

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Include an image of the product, a brief description, color options, size selections, patterns, pricing—again, any data point you feel can be brought in. When talking about cart abandonment strategy, it’s natural to think of B2C ecommerce sites as the primary places where abandonment occurs. Tips for B2B. Zachys Wine & Liquor.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Martech

APRIL 9, 2025

At its peak, the Yeezy brand was one of the most successful celebrity collaboration stories in modern retail. When brands apply the same analytical discipline they use in product launches, pricing strategy or media planning to celebrity partnerships, better decisions follow. But trait transfer is a double-edged sword. The lesson?

Fashion 90

Fashion Influencer Marketing PR Entertainment 90

Customers.ai

DECEMBER 4, 2024

It combines online and offline data, making it ideal for retailers with both ecommerce and brick-and-mortar stores. Let’s simplify the process by focusing on what really matters for ecommerce marketers: integrations , pricing , ease of use , and ROI. Top Picks: Klaviyo : Offers scalable pricing based on the number of contacts.

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. The argument for building campaigns around price is supported by some substantial facts. Inflation is persisting and, with a current annual rate of 3.7%, it remains a big concern for consumers.

Gen Z 126

Gen Z Shoppers Retail Price 126

Martech

JULY 6, 2023

As this year’s Prime Day proves, digital retail is never exclusively online. Top retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals. The 2022 event indicated that consumers were ready to buy online if the price was right — U.S. Why we care. Private labels.

eCommerce 111

eCommerce Shoppers Retail Price 111

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. In this section, we’ll cover recent stats on retail ecommerce sales worldwide and in the US. Retail ecommerce sales worldwide are estimated to reach $6.33

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Hubspot Marketing

AUGUST 29, 2022

Americans have already seen signs like the inflation of rent, gas prices, groceries, and other necessities that pre-existing wages can’t meet. If you market B2C brands, or products that would be used specifically in the home, this is important to keep in mind if financial uncertainty continues. The good news?

Entertainment 134

Entertainment B2C Price Food 134

Martech

JANUARY 4, 2024

retail sites). Another driver was major discounting by retailers. Consumers may have struggled with gas prices, the cost of some food items and (as always) the cost of housing over the course of the year, but come holiday time those purse strings were loosened. Buy Now Pay Later transactions also broke records. Why we care.

Retail 118

Retail Food Price Analytics 118

Martech

JULY 14, 2022

The pandemic, along with supply chain and retail inventory challenges, have disrupted traditional consumer sales periods. Read next: Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges. For instance, in 2020, the Prime Day promotion was pushed back to October.

Shoppers 131

Shoppers Retail Price Promotion 131

Martech

JULY 13, 2022

Online inflation reflects the price of digital purchases and is tracked by the Adobe Digital Price Index across 18 product categories. While online prices were up a modest 0.3% The findings are based on analysis of one trillion visits to retail sites and over 100 million SKUs across gthe product categories studied.

Retail 111

Retail Food Price Digital Marketing 111

Martech

JUNE 30, 2022

shoppers are searching online for reviews and better prices before buying in store, according to a new Adobe Commerce study of sentiment among over 1,000 U.S. Also, when they’re in a store 60% are using their phone to look for better prices elsewhere. Read next: Adobe: Online prices were up only 2% in May. Why we care.

Shoppers 113

Shoppers Retail Shipping Price 113

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 Content Marketing Institute ). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Neil Patel

SEPTEMBER 10, 2021

Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. Appier’s pricing is not available on their website, so you’ll need to reach out to learn more about their tools and their potential fit with your business. Who Should Use Appier? Who Should Use Data Studio?

Marketers 139

Marketers Marketing Retail User-Generated 139

Adobe Experience Cloud Blog

JULY 30, 2019

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The report highlights three areas of convergence: Desire For Security, Protection, And Transparency Align B2B And B2C.

B2C 92

B2C Thought Leadership Retail Communications 92

Martech

JULY 13, 2023

Prime Day discounting was down 15% YoY (meaning higher prices as compared to the list price). Inflation is also a likely reason why the average selling price for Prime Day was up 8% YoY. The data from Adobe Analytics found a lower percentage for apparel discounts at 12% off the listed price. Retail Media Networks.

eCommerce 98

eCommerce Retail Shoppers Price 98

Search Engine Land

SEPTEMBER 25, 2023

Industry-specific tailoring To stay focused, adapt the customer journey map and where SEO fits within your business model, whether B2B, B2C, or retail. Solution selection As users seek buy-in from decision-makers, they require content that justifies their expenditure, often emphasizing pricing, ROI and overall value.

Customer Journey 125

Customer Journey SEO Customer Logistics 125

Martech

OCTOBER 5, 2023

retail sites, 100 million SKUs and 18 product categories. Record discounts up to 35% off listed prices are also forecast, especially during Cyber Week. This year’s holiday season, running from Nov. 1 through Dec. 31, will see 4.8% growth YoY in online spending. Adobe expects over $220 billion in online sales this year.

eCommerce 128

eCommerce Food Retail Price 128

Martech

NOVEMBER 7, 2023

Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. New pricing features. Why we care. A “resume browsing” card on Chrome on desktop that shows shoppers products they recently viewed on shopping sites.

Shoppers 110

Shoppers Price Retail Place 110

Neil Patel

SEPTEMBER 22, 2020

Although B2C businesses have a clear advantage on Pinterest, B2B companies can also see a considerable benefit if their target audience overlaps with Pinterest’s users. You will have to upload each Pin individually, but they allow your audience to see product descriptions and prices directly on Pinterest.

Fashion 145

Fashion Transform User-Generated Food 145

Martech

MAY 11, 2022

The latest Adobe Digital Price Index (DPI) finds online shopping prices still increasing YoY but at a slower rate. In April 2022, prices showed a 2.9% April was the 23rd consecutive month of online price inflation, but more than half the categories tracked by Adobe showed a price decrease from March to April.

Price 106

Price Retail Analytics Digital Marketing 106