Martech

APRIL 28, 2025

Stanford’s 2025 AI Index Report confirms that AI adoption boosts productivity while helping narrow skill gaps. Rather than viewing digital transformation as just another sales channel, the retailer created an ecosystem connecting over 30,000 designers with commercial licensing opportunities.

Transform 113

Transform Gen Z Manufacturing Millennials 113

Martech

OCTOBER 31, 2024

“It is a really effective channel across the widest ranges of demographics and product verticals,” he said. Additionally, it’s a channel that works across “just about any product or vertical,” said Fink, naming apparel, financial services, insurance, automotive, home goods and services as examples.

Direct Mail 133

Direct Mail Retail Gen Z Logistics 133

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. One point he made is that Oracle Unity CDP is actually a relatively young product. It even makes it possible to introduce product teams into the mix.”

Transform 115

Transform B2C Manufacturing Finance 115

Martech

MARCH 17, 2025

retail sites over the holiday season, and the trend persisted into 2025. 47% use it for product recommendations. 35% for finding unique products. One of the most interesting findings from Adobe covers what happens once generative AI users land on a retail website. retail sites. Between Nov. 1, 2024, and Dec.

Retail 91

Retail B2C User-Generated Food 91

Martech

NOVEMBER 20, 2024

For example, a single marketer can identify high-value customers and instantly deploy personalized product recommendations, driving immediate revenue without needing a dedicated data analyst. Imagine a campaign manager who can quickly design graphics for an email campaign during a product launch, without waiting for a designer.

Customer 127

Customer Transform Customer loyalty Marketing 127

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 115

B2C Automobile Marketing Automation Platform Retail 115

Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. This should make it easier for customers to find products nearby. Key updates: Shopping trends insights.

Customer Acquisition 129

Customer Acquisition Retail Shoppers Advertising 129

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 117

B2C eCommerce Retail Shoppers 117

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 124

Retail Transform Shoppers Advertisers 124

Adobe Experience Cloud Blog

FEBRUARY 27, 2014

We often think of business-to-business (B2B) and business-to-consumer (B2C) best marketing practices as completely different from one another, but consumers are also professionals who make B2B purchasing decisions. For instance, the organization uses marketing automation to reach diabetes patients with diabetes-related news and products.

B2C 134

B2C Shipping Logistics Thought Leadership 134

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. However, some of these same product categories were in big demand during Prime Day. A full $7 billion of sales went through mobile devices, marking an 18.6%

eCommerce 124

eCommerce Retail Shoppers Health 124

Martech

MARCH 23, 2023

The screens display life-sized presenters and products, either live or on a video loop. The first CAPSULE screens will be rolling out this summer at high-end luxury stores and at several hundred locations of a large retail chain. The new CAPSULE technology is aimed at wider B2C adoption in this vein. Why we care. Image: ARHT.

Retail 117

Retail Shoppers B2C Manufacturing 117

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

Retail 122

Retail eCommerce Gen Z Shoppers 122

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. ” Zero in the middle : Their spending habits tend toward extremes, either indulging in premium products or meticulously hunting for budget-conscious alternatives. Continuous measurement is vital because “one retail media network may work for you today.

Gen Z 109

Gen Z Retail Food Millennials 109

Martech

JANUARY 9, 2025

When consumers search for products online, they might find hundreds or even thousands of options. Smarter search results Companies like Etsy are using AI to show a smaller, better list of products that match the search more accurately. eBay uses visual search capabilities to help customers find products.

Customer 114

Customer Transform Shoppers eCommerce 114

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. They weave in the product somehow, on one of the very last slides.

Gen Z 93

Gen Z Branding Retail Education 93

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. YouTube was the only major platform that saw an increase.

Advertisers 120

Advertisers Advertising Retail eCommerce 120

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” Shop easily with Lens. Processing.

Retail 126

Retail User-Generated Price Product 126

Scoop.it!

MARCH 14, 2023

No wonder 86% of B2C marketers believe content marketing is a key strategy. In this article, we’ll discuss these principles and share eight tried-and-true tips you can implement in your B2C content marketing strategy. This is a win-win situation: you’ll both post compelling content and showcase your product in a very subtle way.

B2C 115

B2C Content Marketing Marketing Marketers 115

Martech

DECEMBER 30, 2024

Theyll have the real-time data insights, and genAI content production to rapidly deliver hyper-personalized messages and experiences. Customers arent just using keywords to find products and brands, theyre searching more conversationally.

Transform 110

Transform CMO Retail CRM 110

Martech

AUGUST 1, 2024

The company anticipates significant capital expenditure growth in 2025 to support AI research and product development. Retail Media revenue grew 23%, while Performance Media revenue declined 2%. The company expects revenue growth next quarter to be between $38.5 Email: Business email address Sign me up! Processing.

Retail 117

Retail User-Generated Price Advertising 117

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. This suggests that consumers have come to expect a degree of personalization in their digital interactions. But differences in attitudes exist.

Manufacturing 127

Manufacturing Advertisers Advertising User-Generated 127

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. As consumers become more informed and demanding, brands bypass traditional retail channels to meet their needs directly. Retailer audiences offer valuable data for acquiring new customers.

Transform 120

Transform Retail Manufacturing eCommerce 120

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 122

Retail Customer Shoppers eCommerce 122

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. Consumers are interested in how retailers are using these tools. The full report can be read here (registration required).

Market Research 129

Market Research Shoppers CMO Retail 129

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots.

Retail 114

Retail Customer eCommerce Shipping 114

Content Marketing Institute

NOVEMBER 28, 2018

? ?. Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. These seven retail brands have committed, consistent, and differentiated content programs. HANDPICKED RELATED CONTENT: How Content Can Ring Up a Better Retail Experience. Click To Tweet. Bodybuilding.com.

B2C 101

B2C Content Marketing Branding Fashion 101

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. For many B2C retailers, this approach works well. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy. Instead of organizing campaigns by region, we organized them by product categories.

B2C 92

B2C Retail Customer Journey Advertising 92

Martech

MAY 5, 2025

Emphasize value and transparency : Clearly communicate the value of your products or services. Transparency in pricing and product benefits can help consumers feel more secure in their purchasing decisions. Here are several approaches marketers can take: Email: Business email address Sign me up! Processing.

Customer loyalty 113

Customer loyalty Marketing Marketers Price 113

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 116

Retail Shoppers Advertising Advertisers 116

Marketing Insider Group

DECEMBER 3, 2020

The past week has included some of the biggest dates on the entire retail calendar. One group who won’t be getting a break, however, are those professionals working in the Retail field. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners.

Retail 94

Retail Whitepaper Food B2C 94

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. The post Google Search Ads 360 gains retail media capabilities appeared first on MarTech.

Retail 109

Retail Shoppers Management Branding 109

Martech

JANUARY 17, 2023

Their technology has previously been used to provide video screens for refrigerator doors at Walgreens and other retailers. They also provide an opportunity for advertisers to nudge shoppers toward their products. The post Cooler Screens expands in-store retail media presence appeared first on MarTech. Why we care. Get MarTech!

Retail 114

Retail Transform Shoppers eCommerce 114

Martech

MAY 13, 2025

If your company is still in “wait and see” mode, now is the time to act, even if the only message you can send is to explain how tariffs will (or could) disrupt operations, force you to raise prices or substitute or discontinue some imported products, or why you won’t be changing things for now. Processing.

Customer loyalty 81

Customer loyalty Customer Price Retail 81

Scoop.it!

NOVEMBER 21, 2024

Your products may be great, but sales don’t seem to flow more than a trickle. Here’s how to nail your testimonial game: Ask at the right time : Reach out when your customer’s feeling good about your product – maybe right after they’ve had a win using it. Try “What problem did our product solve for you?”

Customer 110

Customer Shoppers User-Generated B2C 110

Martech

DECEMBER 16, 2021

The latest “ State of Retail ” report from product review and UGC platform Bazaarvoice shows that almost half of consumers are now looking for in-store experiences to reflect the kinds of experiences they enjoy online and especially on social media. Why we care. This is another harbinger of changing shopper behavior.

Retail 117

Retail Customer Shoppers Price 117

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. retail brands must be present, helpful and authentic online.

Retail 117

Retail Transform PR Shoppers 117