Duct Tape Marketing

OCTOBER 23, 2023

Leveraging a Fractional Marketing Officer for Growth written by John Jantsch read more at Duct Tape Marketing Ever felt like you’re racing against the clock, juggling multiple marketing tasks without a moment’s respite? This isn’t wishful thinking – it’s the reality of having a fractional marketing officer. Interested?

CMO 72

CMO Transform Manufacturing Marketing 72

SMA Marketing

JANUARY 23, 2023

Are you a business owner looking to grow your company? It can be challenging to find the right strategies to propel your business toward success. Business growth is not just about having wider knowledge. It’s about having the right strategies in place to make sure that your business moves on the right track. Transcript: Hey, what's up?

SEO 98

SEO Advertising Advertisers CRM 98

Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Debate raged for a long time about whether SaaS companies really needed content marketing. Topics covered in SaaS content are often technical. Topics covered in SaaS content are often technical.

Content Marketing 129

Content Marketing User-Generated Influencer Marketing Customer Acquisition 129

GrowPowerful

APRIL 20, 2023

In the world of startups and emerging growth companies, scaling efficiently is vital for success. The good news is there's an innovative solution that can help your startup thrive without breaking the bank: fractional marketing leadership.

CMO 52

CMO Key Performance Indicator Marketing Marketers 52

Backlinko

FEBRUARY 22, 2024

billion by 2027 – IDC VC investments in AI startups worldwide hit nearly $50 billion in 2023 (up from $45.8 of all startup investments – Crunchbase The market revenue of GenAI alone is forecasted to reach $38.6 billion by 2027 – IDC VC investments in AI startups worldwide hit nearly $50 billion in 2023 (up from $45.8

Transform 88

Transform B2C User-Generated Communications 88

Search Engine Land

SEPTEMBER 4, 2023

One humble suggestion from this longtime affiliate marketer: TM+ partners (also known as Trademark+ partners or affiliate search partners), who work with brands to bid on brand keywords to drive traffic to coupon or offer sites.

Affiliate Marketing 138

Affiliate Marketing Price Food Health 138

Martech

FEBRUARY 27, 2024

As the revenue officer for a software startup, Rayfield wanted to overcome her imposter syndrome and lead in a way that felt authentic to her. We learned to wear masks during the pandemic, safeguarding ourselves and each other from a physical threat. Now it’s time to shed a different kind of mask: the one we wear over our emotions.

Marketing Strategy 102

Marketing Strategy Shipping Marketing Marketers 102

Duct Tape Marketing

APRIL 14, 2024

The Role and Benefits of a Fractional CMO So you’re thinking about hiring a fractional CMO. How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? You’re not alone.

CMO 78

CMO Transform Communications Marketing Strategy 78

Neil Patel

SEPTEMBER 22, 2020

A business credit card is much more than just a convenient payment method; it’s a way for you to earn rewards and benefits for your company. You can’t get these types of benefits if you’re using checks or ACH transfers for business purchases—credit cards are the only way to access these perks. Which one is the best? Type of Rewards.

Shipping 145

Shipping Food Price Management 145

Hubspot Marketing

MAY 1, 2024

Professional Goals Examples Tips for Achieving Professional Goals Work Towards Your Professional Goals What Are Professional Goals? “So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. To be honest, it was overwhelming.

Management 109

Management Promotion Thought Leadership Education 109

Hubspot Marketing

DECEMBER 12, 2023

However, there are simple phrases like "ask," "talk to," and "meet" that work just as well. My colleague Shannon and I tackled this issue a few years back by creating Business Babble Bingo—a playful yet enlightening game. This game was our subtle rebellion against the meaningless buzzwords dominating meetings, presentations, and websites.

Transform 102

Transform Finance Communications Customer 102

Hubspot Marketing

NOVEMBER 2, 2022

Pro tip : Create an ideal job description that details your desired responsibilities, location, and benefits. Every step of the process — from finding relevant opportunities to interviewing — is a major time investment. However, an organized to-do list can keep you on track. Let’s get started. Table of Contents. 10 Job Search Tips.

Digital Marketing 126

Digital Marketing Copywriting Management Education 126

Scoop.it!

APRIL 28, 2022

In this blogpost, we outline the key benefits of working in digital marketing! Why work in content curation? Digital marketing is a broad and ever-growing industry. Nowadays, even the smallest tasks are done through the internet. Screens of all sizes have become a key part of our day-to-day lives.

Digital Marketing 75

Digital Marketing Marketing Marketers Finance 75

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. It was clearly headed for a recession.

Marketing Strategy 84

Marketing Strategy Gen Z Transform Email Marketing 84

Hubspot Marketing

NOVEMBER 29, 2022

To capitalize on new opportunities, PMs must keep up-to-date with industry trends and insights. Whether you’re an industry professional or just starting your career, we’ve gathered 8 of the best project management podcasts to help you on your journey. These podcasts cover a wide variety of topics, from company culture to organizational leadership.

Management 106

Management Transform Industry Insights Product 106

Martech

MAY 16, 2023

Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few. Agile means everyone — from the junior copywriter to the CMO — must change the way they work.

Transform 92

Transform Copywriting CMO Marketing 92

Hubspot Marketing

APRIL 2, 2024

But what exactly is responsive website design, how does it work, and why should you make the switch? Let’s unpack three major benefits of responsive web design. It's no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. That’s a lot of mobile activity.)

Shoppers 99

Shoppers Price User-Generated Customer 99

Chief Martec

JANUARY 25, 2022

We want the freedom to choose from the martech landscape , but we also need everything to work together. Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. The call to better integrate martech is being heard. So I’m delighted to see this momentum build.

CRM 119

CRM Product Education Customer 119

Hubspot Marketing

MARCH 9, 2023

In today's world, brands have to generate their own buzz. Consumers aren't waiting for the daily newspaper anymore to get their news. Instead, they're scanning headlines on Twitter, Facebook, and other social media platforms. One way to control the narrative surrounding your brand is through press releases.

PR 145

PR Transform User-Generated Promotion 145

Neil Patel

OCTOBER 26, 2020

They’re choosing to work with established companies like Amazon who are willing to offer free two-day shipping. In many cases, 80 to 90 percent of your marketing work is done here. Creating profitable offers with features and benefits. CBInsights shared a list of the most common reasons for startup failure.

eCommerce 133

eCommerce Retail User-Generated Shoppers 133

Duct Tape Marketing

OCTOBER 8, 2023

Defining the Fractional CMO Role A fractional CMO works part-time for a company instead of being employed full time. Defining the Fractional CMO Role A fractional CMO works part-time for a company instead of being employed full time. If you’re shaking your head, buckle up because it’s the future. Keep going!

CMO 73

CMO Price Transform Marketing Strategy 73

Marketing Insider Group

MAY 4, 2020

It can be particularly difficult for startup tech companies to compete with the big brands, but with a good strategy, it’s certainly possible. Tech companies can benefit from outsourcing their content needs to a blog writing service. Content marketing and the technology industry are a natural fit for each other.

Customer loyalty 134

Customer loyalty B2C Education Content Marketing 134

Hubspot Marketing

MAY 24, 2023

However, for Asian American and Pacific Islander entrepreneurs, spinning an idea into a profitable business requires startup funding that is often difficult to access because of systemic barriers. Small Business Administration (SBA) has a handy worksheet for calculating startup costs. How much does it cost to start a business?

Non-Profit 102

Non-Profit Transform Health Finance 102

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

Transform 101

Transform Entertainment User-Generated Education 101

Neil Patel

JULY 26, 2021

How Does a Franchise Business Work? A franchise business is a popular business model because it offers owners the best of both worlds: the support of a large brand and the benefits of owning a business. 4 Benefits of Starting a Franchise Business. As a Taco Bell franchise owner, however, much of that work is already completed.

Product Life Cycle 129

Product Life Cycle Finance Law Health 129

Neil Patel

MARCH 22, 2021

When you know who’s mentioning your brand, you can turn this into relationships that benefit your company in the long run. What better way to get PR for your startup than by sending out a press release? What better way to get PR for your startup than by sending out a press release? Cision maintains a database of approximately 1.4

PR 139

PR Price Place Branding 139

Buffer Marketing

APRIL 22, 2024

Unlike traditional startup founders who seek to grow headcount and scale a product, solopreneurs often are the product. As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. The numbers don’t lie.

Thought Leadership 102

Thought Leadership Real Estate User-Generated Food 102

Buffer Marketing

MAY 31, 2023

Natalie Barbu started posting YouTube videos in high school and is now the CEO of creator economy startup Rella. In Antler’s 2023 Creator Economy report , 24 percent of creators surveyed highlighted longevity as a major concern — and for good reason. And it doesn’t help that it takes an average of 18.4

Health 94

Health Communications Product Management 94

Martech

SEPTEMBER 23, 2022

Many of us have also been part of promising (and not-so-promising) startups, like those we joined during the dot com boom — or maybe we even had a startup or two of our own. We all know someone who has struck out on their own to become an independent consultant or gig worker, or to launch something more significant. Bad hires.

Customer 100

Customer Marketing Marketers Management 100

Search Engine Land

SEPTEMBER 11, 2023

SEO takes time to work. While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment.

SEO 141

SEO User-Generated Energy Promotion 141

Martech

OCTOBER 14, 2022

For companies and funded startups under $10M in revenue who are seeking demand generation marketing, the following information on fractional leaders should be helpful. For companies and funded startups under $10M in revenue who are seeking demand generation marketing, the following information on fractional leaders should be helpful.

CMO 112

CMO Non-Profit Transform Advertising 112

Rock Content

MAY 11, 2024

That is why today we are going to look into how to calculate it properly and what benefits a business can get knowing its Customer Acquisition Cost. In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). In this article you will find out: Curious? How to Calculate CAC?

Customer Acquisition 52

Customer Acquisition Customer CRM Key Performance Indicator 52

Rock Content

MAY 11, 2023

million Americans will be working as freelancers on at least a part-time basis. million Americans will be working as freelancers on at least a part-time basis. Freelancers who know, like, and respect their clients do better work and are more likely to stick around. According to research, it’s estimated that by 2027, 86.5

Management 78

Management Communications Succession Management Promotion 78

DirectMail2.0

DECEMBER 7, 2023

This year’s nominations came in from small businesses and entrepreneurs across different industries, all seeking recognition in the six tracks: Best Small Business, Best Startup, Best Entrepreneur, Best in Class, Best in Tech, and Best Campaign. DirectMail2.0 “It’s now 100% essential to combine digital with your direct mail.

Direct Mail 52

Direct Mail Marketing Automation Platform Promotion Advertising 52

Marketing Insider Group

MARCH 10, 2020

Here’s why you should be outsourcing your startup’s blog. Every startup needs a website, but many business owners overlook the importance of starting a blog. Creating a blog for your new startup is an effective and low-cost way of marketing your company, attracting press and investor attention, and establishing authority in your niche.

SEO 111

SEO Social Media Marketing Promotion Market Research 111

Hubspot Marketing

JULY 10, 2023

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history , reaching 100 million daily active users within two months of launch. Wave 1 Wave 2 Wave 3 Who?

Customer 80

Customer Transform User-Generated Retail 80

Neil Patel

AUGUST 11, 2021

Here is a common situation many startups face. Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The benefits, however, are top-notch. They have no money, but they have to do marketing. What can they do? Where marketing and engineering meet, growth hacking happens.

Marketing 143

Marketing Marketers User-Generated Inbound Marketing 143