Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. Then 2024 was the year of genAIs integration into marketing automation solutions. Amidst this wave of automation and innovation, the role of the human marketer is more vital than ever.

Customer Journey 124

Customer Journey Analytics Branding Customer 124

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Hubspot Marketing

OCTOBER 22, 2024

Marketers are often asked to do more with less. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. I’m sure every marketer agrees that traditional reporting methods are complex and time-consuming.

Analytics 126

Analytics Transform Marketing Marketers 126

Marketing Insider Group

SEPTEMBER 23, 2024

You need to efficiently market your business , and factors like strategy and data-driven decision-making are largely responsible for your marketing success. These areas are where marketing management software can help. In short, marketing management software is a powerful tool that enhances your marketing efforts.

Management 124

Management CRM Analytics Marketing 124

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. Pricing : Starts at $19.79/month

Price 122

Price Thought Leadership Transform User-Generated 122

Sprout Social

SEPTEMBER 12, 2024

We’ll also share content creation tools you can use to support your creativity. AI social media content creation Artificial intelligence (AI) enables marketers to increase the speed of social media content creation. Save time improving social copy and slating in captions for videos through AI editing tools.

Management 135

Management User-Generated Key Performance Indicator Transform 135

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 133

Event Marketing Food Direct Mail Entertainment 133

Businesses Grow

JULY 17, 2024

The two most important “soft skills” in marketing are empathy and curiosity. Curiosity is the spark that ignites innovation in marketing. When I teach a marketing class, I know that the students who hang out after class and ask questions are the star students. How un-curious of me. They probe. They ask “why?”

Marketing 117

Marketing Marketers Email Marketing Customer 117

Martech

NOVEMBER 4, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: I’m in the digital marketing and analytics field for the last 10 years.

CMO 117

CMO Marketing Automation Platform Analytics Digital Marketing 117

Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?

SEO 96

SEO Price User-Generated Analytics 96

Martech

JULY 29, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. The language model is based on content from MarTech embedded on top of ChatGPT.

Management 121

Management eCommerce CRM User-Generated 121

Martech

NOVEMBER 25, 2024

Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.

Transform 119

Transform Marketing Marketers Product 119

Martech

JANUARY 7, 2025

for months, eagerly trying to catch up on all the AI news by reading newsletters and testing the latest marketing tools. In 2025, the best gift I can give myself (and my students) isn’t another AI tool or course. In 2025, the best gift I can give myself (and my students) isn’t another AI tool or course.

Transform 126

Transform Management Product Marketing 126

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

CRM 116

CRM Customer Journey Customer loyalty Management 116

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms.

Social Media Marketing 117

Social Media Marketing User-Generated Influencer Marketing Management 117

Hubspot Marketing

DECEMBER 30, 2024

The Benefits of Content Monitoring How to Monitor Content Best Practices for Content Monitoring. You can apply a content monitoring process across digital platforms and content types. You can then use the performance data to improve your content marketing strategy. What is content monitoring?

eCommerce 124

eCommerce SEO User-Generated Key Performance Indicator 124

Hubspot Marketing

OCTOBER 21, 2024

But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy. After years of researching and compiling documents by hand, I recently used AI to create a marketing plan to see what it could deliver. hours back weekly.

Marketing Plan 133

Marketing Plan Key Performance Indicator Marketing Marketers 133

Search Engine Land

AUGUST 1, 2024

This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. Today’s landscape of search engine tools powered by AI For many SEOs, Google remains the loudest voice in the room. E-A-A-T is paramount.

PR 88

PR User-Generated SEO New Technology 88

Marketing Insider Group

AUGUST 5, 2024

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Without clear metrics, you’re throwing money into the void and hoping for the best.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Hubspot Marketing

DECEMBER 12, 2024

Ok, this has to be one of the most meta projects Ive worked on: a piece of digital content about digital content but, hey, its an important one. So much of our lives are spent staring at screens that very few can say they dont consume digital content , whether they call it that or not. Table of Contents What is digital content?

Tentpole 118

Tentpole Gen Z Thought Leadership User-Generated 118

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely. But it was E.

Price 113

Price Real Estate Promotion Food 113

Martech

OCTOBER 21, 2024

Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. But this time, we tried something new: nine months out, we gathered every team — from field marketing and web to PR, community and customer success. Field marketing aligned incentives with their territory goals.

Transform 119

Transform PR Event Marketing Target Market 119

Martech

AUGUST 6, 2024

What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape. Marketers around the world breathed a sigh of relief. It has never been the best source of consumer intel.

Marketing Strategy 131

Marketing Strategy Marketing Marketers Price 131

The Marketing Operations Leader

JANUARY 2, 2025

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Imagine gaining 5 hours back each week. Try UTM.io

Non-Profit 130

Non-Profit CRM Marketing Marketers 130

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Marketing Insider Group

OCTOBER 21, 2024

Thanks to widespread digitization, your company isn’t just competing with the business down the street. And one of the most effective ways to boost your online branding is by updating your marketing processes. Though there are countless ways to revitalize your marketing, you may want to consider starting with the following strategies.

Marketing Strategy 123

Marketing Strategy Marketing Marketers Influencer Marketing 123

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. You have to balance your investment in tools (like technology) with investments in knowledge and expertise for your team.

Marketing 126

Marketing Marketers Education Customer Journey 126

Hubspot Marketing

JULY 26, 2024

Consent Mode is the solution proposed by Google to continue providing valuable insights in a privacy-first digital world. Example: Volkswagen Belgium This 2024 case study of Volkswagen Belgium is probably the best way to demonstrate the significant impact Google Consent Mode can have on your business. How does Google Consent Mode work?

Law 129

Law Analytics Advertisers Advertising 129

Hubspot Marketing

DECEMBER 16, 2024

Today, Im sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. AI Bots Best for: Streamlining time-consuming, tedious marketing process and engaging with consumers. Marketers like myself typically use AI bots to streamline tedious tasks.

Marketing Strategy 116

Marketing Strategy Marketing Marketers Health 116

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Table of Contents What is below the line marketing? Answering “What is BTL marketing?” And where do you begin?

Direct Mail 130

Direct Mail Marketing Marketers Email Marketing 130

Hubspot Marketing

AUGUST 28, 2024

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 Further, 60% of marketers see AI tools as helpful assistants in their jobs. Kelly is a marketing manager and SEO content strategist working on HubSpot’s EN blog strategy. hours per day with AI. If so, how? And is it actually worth it?

SEO 136

SEO User-Generated Communications Management 136

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. Growth hacking is all about getting creative, working smarter (not harder), and using data-driven tools and strategies to grow your list faster than you ever thought possible.

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Hubspot Marketing

OCTOBER 29, 2024

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers.

CMO 114

CMO Real Estate CRM Price 114

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts.

Management 111

Management Inbound Marketing Marketing Marketers 111

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. The short answer is the same old phrase from every marketer’s playbook: “ It depends.” percent) Instagram (46.7

Influencer Marketing 132

Influencer Marketing Price Affiliate Marketing Millennials 132

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform 119

Transform User-Generated Marketing Marketers 119

Orbit Media Studios

AUGUST 6, 2024

It’s still an interesting and important question for digital marketers. They are in your CMS (WordPress) or marketing automation tools (Hubspot), the leads in your CRM (Zoho), the sales in your ecommerce system (Shopify), etc. Just pick a nice long date range in both tools and compare the data.

Analytics 134

Analytics Law eCommerce Place 134