Hootsuite

MAY 15, 2023

Each of your franchisees on social media. How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 92

Social Media Marketing Analytics Marketing Marketers 92

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Hubspot Marketing

OCTOBER 31, 2023

Create Blog Outlines and Edit Drafts Using ChatGPT to make outlines for blog content is another great way to fast-track your marketing workflows. Generate Copy for Emails and Social Media Don’t have the time to create some juicy copy for your next social media post? A short video script into a longer blog.

User-Generated 110

User-Generated Education Market Research Customer 110

Marketing Insider Group

OCTOBER 15, 2020

Social media is an undeniable part of the B2B digital environment. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. However, social media also presents many risks.

PR 145

PR Law Finance Entertainment 145

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Transform 77

Transform User-Generated Marketing Marketers 77

Rock Content

MARCH 12, 2024

In the E-E-A-T landscape, making your brand stand out in your industry is essential. There is an infinite amount of branding advice online. Get to know your competition, create a platform, and use social branding. In the end, though, successful branding boils down to one simple piece of instruction.

Branding 88

Branding Whitepaper Shoppers Price 88

Search Engine Land

FEBRUARY 6, 2024

Digital PR for SEO is not just links and brand mentions alone. Data campaigns that align with media trends garner media coverage to enhance a reputation. Google’s Search Quality Evaluator Guidelines explicitly point out how to evaluate a site and content creator’s reputation. Just brand mentions.

PR 109

PR SEO Customer Journey Thought Leadership 109

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community. Are brands investing in social media communities?

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. For others, brand voice guidelines are developed once and never considered again.

Whitepaper 144

Whitepaper eBook Transform Inbound Marketing 144

SocialPilot

JANUARY 9, 2024

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. What is AI in social media? How is AI used in Social Media?

Transform 88

Transform Social Media Marketing User-Generated Advertising 88

Rock Content

MARCH 8, 2024

Writing guest posts for a high-ranking blog shows that you’re a trustworthy industry leader. They will share your content on social media, increasing its visibility. Experts will link to content meeting E-E-A-T guidelines. Are you ready to use Google’s E-E-A-T guidelines to build a wildly successful business?

SEO 83

SEO Real Estate User-Generated Branding 83

Hootsuite

JULY 25, 2023

A social media scandal is only fun if you’re not at the center of it. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe.

Law 77

Law Communications Advertising Advertisers 77

Search Engine Land

APRIL 23, 2024

With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. And because it’s rooted in entertainment, brand discovery is easier and more fun. On TikTok, brands fit seamlessly into the fun videos people watch, making it easier for them to discover.

SEO 106

SEO Gen Z User-Generated Entertainment 106

Martech

JUNE 21, 2023

You’ve just hit the “publish” button on your company’s latest blog post. We’re talking about your team, your most loyal supporters, donning the hat of brand ambassadors and spreading the good word about your company on their personal channels. Picture this. Is it fair or even feasible?

Marketing Strategy 131

Marketing Strategy Content Marketing Marketing Marketers 131

Neil Patel

MAY 11, 2021

For marketers, handling a social media marketing calendar for two or more accounts can be a hassle. Each account likely has a distinct brand voice, content guidelines, or design. It can also be challenging to monitor social media metrics and create effective brand strategies for multiple entities.

Fashion 140

Fashion CRM Social Media Marketing Management 140

SMA Marketing

JANUARY 11, 2024

You put in blog posts and website pages and can access and manage your content without messing with any website code. It also stretches into email and social media marketing and some other activities you might need to do. RSS is your blog syndication. People can subscribe and get the blog through an email.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Buffer Marketing

DECEMBER 5, 2023

Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. In 2012, we regularly had writers like Matt Ragland share their unique perspectives on the blog. First, we repurposed our existing blog guidelines and style guide.

Communications 98

Communications Price Management Branding 98

Search Engine Land

SEPTEMBER 6, 2023

Typical methods to distribute the content to earn links: Social ads remarketing Social ads Social media organic shares Google Ads In contrast to link building outreach, earning a link does not require a request to place a link or share content. This suggests we can use these guidelines to understand a site’s reputation.

PR 132

PR SEO Health Influencer Marketing 132

Hubspot Marketing

SEPTEMBER 5, 2023

Straightforward, cut-and-dry topics like "How to create a social media strategy" might not drive as much traffic to your website anymore. I turn to ChatSpot all the time for topics like "Make me a workout plan," "What is the top social media platform right now?",

User-Generated 120

User-Generated Thought Leadership SEO Product 120

Martech

SEPTEMBER 28, 2023

Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story. Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard.

User-Generated 127

User-Generated Copywriting Marketing Automation Platform eBook 127

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. Everyone, from marketers to brands to common people, is utilizing AI to create SEO-optimized content within a fraction of the time than human writers.

User-Generated 95

User-Generated SEO Communications Target Market 95

SocialPilot

FEBRUARY 11, 2024

It’s more about finding an influencer whose style, audience, and values align with your brand. The right AI prompts can analyze vast amounts of data to help identify popular and relevant influencers to your specific brand and campaign goals. This is where AI prompts can be incredibly useful.

Influencer Marketing 87

Influencer Marketing Transform Marketing Marketers 87

Hubspot Marketing

SEPTEMBER 13, 2023

Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. We’ll explain what sponsored content is, give best practices, and provide tips for staying within federal advertising guidelines. When this is done right, any mention of your brand feels like a natural fit rather than an invasive advertisement.

Food 101

Food Fashion Advertising Advertisers 101

Marketing Insider Group

APRIL 17, 2023

Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past. AI may have the power to generate a 2,000 word blog post in seconds, but it can’t write high-quality content like humans can. What Is Brand Storytelling? How Often Should You Blog?

Gen Z 134

Gen Z Content Marketing Marketing Marketers 134

CXL

JUNE 16, 2022

You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Strategy is necessary for broader playbooks, like a social media playbook.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Orbit Media Studios

JANUARY 16, 2024

On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. The best blog articles show the faces of the author and contributors. So why do brands put social media widgets on their sales pages? Today we’re being more direct.

PR 123

PR SEO Place Promotion 123

Neil Patel

NOVEMBER 11, 2020

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. An editorial style guide is a set of guidelines for the writers and editors on your team.

Law 145

Law Branding Place Digital Marketing 145

Search Engine Land

NOVEMBER 9, 2023

Follow search engine guidelines: Adhering to search engine guidelines and tools assists webmasters in indexing and ranking websites, further improving the quality of search results. Instead, they are primarily concerned with the outcomes and the impact on their brand. the website) more valuable day by day. SUBSCRIBE See terms.

SEO 112

SEO Health User-Generated Education 112

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Partner with brands on sponsored content There’s no way you’ve scrolled through your Instagram feed without coming across a sponsored post.

Affiliate Marketing 92

Affiliate Marketing Non-Profit Finance Promotion 92

Contently B2C

JUNE 16, 2022

The piece of legislation amends Section 230, which has primarily protected social media and digital platforms from liability over the content their users choose to post and share. Even if you share misinformation unwittingly by quoting a fake scientific study, it can erode consumer trust and tarnish brand authority.

Health 122

Health Pharmaceutical Marketing Marketers 122

Search Engine Land

JULY 21, 2023

The document advises what steps and precautions brands should take to make sure their products and offers are eligible to be served in Search. The updated policy provides specific criteria for brands. Link out to the brand’s social media profiles from the website so that customers can follow those accounts should they so wish.

Shipping 97

Shipping Retail SEO Branding 97

Search Engine Land

SEPTEMBER 11, 2023

That’s when paid search or social media ads are more effective in promoting your event and getting people to buy tickets or register. You’ll need marketing methods that will help you reach your target audience instantly, such as social media ads or other types of paid advertising, and drive them to your website or landing page.

SEO 141

SEO User-Generated Energy Promotion 141

Sprout Social

JUNE 25, 2019

Social media has become so ingrained in our daily lives that most social media icons are instantly recognizable. For marketers and business owners, this offers an excellent opportunity to implement social media icons into their marketing strategies. The benefits of using social media icons.

Branding 108

Branding Place Marketing Strategy Video Marketing 108

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. But curating content for social media is a bit more straightforward.

User-Generated 140

User-Generated Food Marketing Mix Social Media Marketing 140

Rock Content

JANUARY 8, 2024

Recurrent orders are mostly helpful for clients or projects that don’t have detailed content planning guidelines, otherwise the bulk order would be the one to save lots of time. When we start planning the client’s workflow , our experts create templates based on the most important guidelines and preferences for the client’s workflow.

Content Placement 89

Content Placement Energy Management Place 89