yorCMO

JUNE 1, 2023

Effective brand management is crucial for businesses to establish a strong identity and gain a competitive edge. The post The Importance of Brand and Brand Management appeared first on yorCMO.

Brand Management 52

Brand Management Management Branding 52

Martech

OCTOBER 14, 2024

Brand manager: To ensure brand messaging is consistent and aligned. Engagement rates across channels. Sales attributed to cross-channel campaigns. Roles: Marketing coordinator: To oversee the integration of marketing efforts across channels.

Key Performance Indicator 118

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 118

Martech

AUGUST 8, 2024

Position-less Marketers go beyond typically siloed functions, such as brand manager, content creator, and digital marketer. AI enabling the Position-Less Marketer By streamlining, automating and elevating so many marketing tasks, AI has paved the way for Position-less Marketers. Embrace versatility with a diverse skill set.

Shoppers 121

Shoppers Shipping Retail Communications 121

Hubspot Marketing

AUGUST 19, 2024

Last week, Anna Sokratov, the brand manager for a particularly vile-tasting liqueur called Jeppson’s Malört, gave us this question for Savage: What unconventional marketing approach would you like to take, and how would you go about doing something you haven't done before?

Brand Management 99

Brand Management Video Marketing Product Management 99

SocialPilot

JANUARY 8, 2025

The lack of bulk scheduling and export options might slow down content management for businesses posting frequently. The plan misses some advanced features needed for large-scale client management. With three team members included, different location managers can coordinate social media efforts while maintaining brand consistency.

Price 85

Price Non-Profit Analytics User-Generated 85

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. Google is your brand manager now. Put simply, they don’t rent attention through ads.

Branding 106

Branding PR CMO Brand Management 106

SmartBrief - Marketing

OCTOBER 17, 2024

For example, brand managers might want to know how well their ad concepts are performing or to view their sales volumes for product variants in different regions. Process A process is a set of repeatable steps leading to a desired goal.

Market Research 122

Market Research Transform User-Generated Marketers 122

Marketing Insider Group

JULY 23, 2024

Keeping up with this demand for constant content can be time-consuming and resource-intensive for brands. Managing Negative Feedback Twitter’s public nature means that negative feedback and criticism are often visible to everyone. This rapid turnover necessitates frequent posting to maintain visibility and engagement.

Branding 128

Branding Communications Management Social Media Marketing 128

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation.

Whitepaper 111

Whitepaper Key Performance Indicator Thought Leadership Email Marketing 111

Martech

AUGUST 21, 2024

If your brand were a real human, it would be time to consult a shrink. Surely, that is not how your brand management team designed the brand personality. It is a recipe for “ balkanizing ” your organization. The impact on the customer experience is even worse.

Customer 114

Customer Transform Logistics Finance 114

Martech

JUNE 10, 2025

In the vast and complicated content ecosystems of high-consideration industries, brands need to achieve clarity and empower discovery to navigate the pitfalls of AI. Brands need a strategy to take back control. AI optimization. And because AI has heated up so fast, GEO is no longer a nice-to-have but an imperative.

Transform 84

Transform Customer Acquisition Finance User-Generated 84

Martech

MAY 28, 2025

So, if the primary input is that this asset is for X Brand , I might set fields for brand location, brand campaign and brand manager to be filled in immediately after the input for X Brand.

Transform 92

Transform User-Generated SEO Management 92

Buffer Marketing

AUGUST 13, 2024

Skeepers Best for discovering and managing user-generated content Skeepers helps brands manage and leverage user-generated content (UGC) to drive e-commerce sales. Pricing : Passionfroot offers a free version with essential features, making it accessible to creators at different stages of their careers.

Influencer Marketing 113

Influencer Marketing Branding Affiliate Marketing Fashion 113

Martech

SEPTEMBER 25, 2024

She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite. The cost of Canva Pro remains unchanged and continues to be available for anyone not working in a team.”

Price 115

Price Management Brand Management Communications 115

SocialPilot

DECEMBER 15, 2024

Missing Features: White label reporting Enterprise-grade API Advanced customization options Unlimited brands management Advanced team permissions While the Advanced plan works for growing teams, some gaps appear when handling multiple clients or large teams. Without white-label options, agencies can’t fully brand their reports.

Price 75

Price Non-Profit Analytics Brand Management 75

Businesses Grow

JUNE 9, 2025

Instead of trying to wrest control from consumers, brands must rethink their approach and strategically guide the conversation. One brand manager said to me: “I know we need consumers to carry our message. Are there options for brand influence when consumers own the megaphone? But how do we control it?”

Branding 88

Branding Thought Leadership PR User-Generated 88

Hubspot Marketing

NOVEMBER 15, 2024

The uniform brand presence a la Apple can help you generate more revenue. Brand management tool Marq found that “ consistent brand presentation across all platforms can increase revenues by up to 23%.” Increases Internal Team Effectiveness A holistic approach offers significant internal benefits, too.

CMO 123

CMO Traditional Marketing Communications Marketers 123

Lynton Web

DECEMBER 16, 2024

Two solutions have emerged to tackle this challenge: HubSpot Business Units and SyncSmart Portals (a product built by our sister brand, SyncSmart ). While they both solve multi-brand management problems, they take fundamentally different approaches.

Branding 98

Branding Manufacturing Management Retail 98

The Drum

JUNE 4, 2025

“Birds Eye were known for being the leaders in frozen food, but we saw there was a real untapped opportunity among pre-family 18 to 35-year-olds,” explains Charlotte Vause Cross, brand manager of Chicken Shop at Birds Eye. That younger group is into fast, flavourful food, but frozen just wasn’t part of their consideration set."

Food 57

Food Gen Z Brand Management Management 57

Search Engine Land

AUGUST 1, 2024

Over the years, Google has built a detailed understanding of brands, similar to its own version of Wikipedia, to grasp their importance and nuances better. PR/digital PR I’m not saying everyone needs to become an expert in outreach and brand management.

SEO 98

SEO PR User-Generated Education 98

Search Engine Land

AUGUST 8, 2024

Position-less Marketers go beyond typically siloed functions, such as brand manager, content creator, and digital marketer. AI enabling the Position-Less Marketer By streamlining, automating and elevating so many marketing tasks, AI has paved the way for Position-less Marketers. Embrace versatility with a diverse skill set.

Shoppers 89

Shoppers Shipping Retail Communications 89

Sprout Social

SEPTEMBER 26, 2024

Awario Awario is a brand management platform that tracks conversations across social media, news, blogs, videos, forums and reviews. In real-time, users can monitor what’s said about a company, including its products, competitors‌ and customers.

Analytics 101

Analytics Social Media Marketing Marketers Marketing 101

Vertical Response

JUNE 4, 2025

A decline in customer interaction is a red flag that signals your brand might be losing relevance in the market. Tackling these issues is vital for effective brand management and decision making. Marketing amnesia occurs when customers forget a brand, often due to a lack of engagement.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

SocialPilot

DECEMBER 16, 2024

The plan also provides other important features, such as customizable links to help manage partnerships and collaborations. With the brand management tool, you can have consistent messaging across multiple platforms. You can also use the brand collaborative feature to enable real-time feedback and post approvals.

Price 75

Price Non-Profit Analytics User-Generated 75

Businesses Grow

MARCH 10, 2025

It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. 7) Activating influencer marketing I was sitting at a table of brand managers, and one of them said, “Influencers are everything.” And all that can be ruined by somebody who is out to get you.

Transform 104

Transform Influencer Marketing Thought Leadership Marketers 104

Hubspot Marketing

NOVEMBER 29, 2024

When hoping to transition into the field, it's always best to kick things off with experience in fields like digital marketing or brand management. You can transition to product marketing after gaining marketing experience, even if your experience is in digital or content marketing.

Product Marketing 106

Product Marketing Product Management Marketers 106

Martech

SEPTEMBER 7, 2021

And yet thinking of ourselves too much as brands can take away from what’s human and real. If everyone acts too much like a personal brand manager, all communication can start to feel like marketing. There’s a line between personal branding and self-promotion. This was six years before LinkedIn launched in 2003.

Branding 143

Branding Communications Brand Management Promotion 143

Martech

APRIL 4, 2025

On one side, the corporate brand manages overall marketing and customer outreach. Dig deeper: How to plan for problems with proactive customer service Business models that add complexity Franchises Franchise-based businesses introduce multiple layers of communication.

Communications 86

Communications Customer Journey Succession Management Customer 86

Adobe Experience Cloud Blog

SEPTEMBER 16, 2014

For example, if you’re a consumer packaged goods company (CPG), the brand managers for each of your products are probably working with multiple agencies – one in charge of creative, another managing your go-to-market strategy, another for press releases (note: all of these agencies are responsible for regularly wining and dining you).

Product 134

Product Branding Thought Leadership Energy 134

Digital Marketer

APRIL 20, 2023

This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship. What is a Brand-Customer Relationship? Your brand-customer relationship is the connection between your business and its customers.

Branding 80

Branding Customer Customer loyalty Brand Management 80

Marketing Insider Group

JANUARY 13, 2021

The priority of SEO in brand reputation management is becoming more acknowledged. A new study found that a majority of business executives agree that SEO does impact brand perception. While companies realize the importance of SEO and online brand management, most are unhappy with their portrayal.

Management 145

Management Content Marketing SEO Marketers 145

Martech

MARCH 11, 2024

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Tone) Please use simple language.

Branding 115

Branding Key Performance Indicator Customer Journey Marketing Mix 115

Martech

SEPTEMBER 13, 2023

The harder it is to keep track of, the less consistency across your brand management. Without those, you lose any record of what’s being done with that asset in terms of when, where and by whom. Dig deeper: DAM metadata: Why less is more Uploading the same asset in multiple locations is not only risky, it’s inefficient.

Management 129

Management Brand Management CRM Promotion 129

Buffer Marketing

APRIL 4, 2023

The Passionfroot team Akta, the creator at Passionfroot, is a content creator, brand manager, and community builder, who hosts the Creators on Air podcast and writes the Frootful Creator newsletter. With Buffer, she's been able to streamline her content scheduling process and grow her following on Instagram and LinkedIn.

Brand Management 121

Brand Management Management Price Branding 121

Marketing Insider Group

MARCH 26, 2018

When you combine that with the rising impact that social media can have on a brand, a sound approach to brand management is to identify the most common episodes that can impact brand perception and to take a cross functional approach to managing them […].

Branding 80

Branding Brand Management Management Customer 80

Marketing Insider Group

MAY 30, 2019

Brand management and demand generation leverage one another […]. While staying within budget, companies strategize to stay ahead of competitors and generate ROI. Without leads, there wouldn’t be any sales, and without sales, companies would not achieve revenue goals. The post Do You Need to Work with a Lead Generation Company?

Brand Management 104

Brand Management Management Branding Marketers 104

Sprout Social

MAY 6, 2025

How to set up and maximize brand monitoring in Sprout Social Setting up brand monitoring software includes thinking through your brand management goals and identifying what you want to learn about your brand, products, marketing initiatives and competitors.

Branding 102

Branding Health Transform Analytics 102