Vertical Response

OCTOBER 6, 2024

The sheer volume of transactions highlights the immense potential for brands to capitalize on this shopping frenzy. Enter email marketing. A whopping 75% of consumers prefer email for promotional communications, making it the go-to channel for engaging with Black Friday shoppers.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Duct Tape Marketing

AUGUST 8, 2024

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. 01:34] The essence of marketing strategy.

Marketing Strategy 90

Marketing Strategy Customer Journey Marketing Marketers 90

SmartBrief - Marketing

NOVEMBER 11, 2024

Having learned their lessons — and burned their fingers — by wandering into contentious issues earlier in this decade, we are likely to see brands grow more cautious, conducting business as usual in an effort to avoid alienating shareholders, customers or employees. Marketing, at its best, can help bridge these deep divides.

Promotion 111

Promotion Branding Health Communications 111

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image?

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. The most successful strategies strike a balance between your business objectives and the behaviors of your audience. They’re built primarily for communication, connection and content sharing.

Gen Z 125

Gen Z Branding Millennials Entertainment 125

Hubspot Marketing

MARCH 17, 2025

As an inclusive marketing strategist who's analyzed countless marketing campaigns, Ive noticed that brands that embrace inclusion in their email marketing ultimately attract, convert, and maintain even more subscribers. 5 Inclusive Email Marketing Strategies 1. 5 Inclusive Email Marketing Strategies 1.

Email Marketing 93

Email Marketing Marketing Strategy Law Communications 93

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy 90

Marketing Strategy Customer Journey Marketing Marketers 90

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Were seeing influencers as red carpet correspondents at major award shows, participating in exclusive brand trips , hosting pop-up shops and much more.

Branding 107

Branding Tentpole Entertainment Transform 107

Hubspot Marketing

DECEMBER 18, 2024

Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. You establish your brand as a thought leader in the space. Think about it. Thought leadership.

Marketing Strategy 99

Marketing Strategy Thought Leadership Marketing Marketers 99

Set Up

DECEMBER 17, 2024

Integrity builds trust, and striving for excellence sets your Brand apart. 2025 Focus : Double down on ethical marketing practices and make excellence a non-negotiable standard. Adapt Communication Styles DeLu Jackson , CMO of ADT, highlights the importance of adapting your communication style to connect with different team members.

CMO 72

CMO Marketing Strategy Communications Marketing 72

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. Ensure the following are part of your understanding and how you communicate CTV’s potential. CTV is best for building brand awareness.

Branding 113

Branding B2C Advertisers Advertising 113

Hubspot Marketing

NOVEMBER 15, 2024

When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. Table of Contents What is holistic marketing? PR and earned media.

CMO 120

CMO Traditional Marketing Communications Marketing 120

Hubspot Marketing

MAY 20, 2025

Growth is the mandate for brands each year. Thats where inclusive marketing comes in. Inclusive marketing is all about acknowledging the many ways people are different. So, I wanted to share how role model companies have created strategies that win. Inclusive Marketing Strategies from Top Brands 1.

Marketing Strategy 73

Marketing Strategy Food Marketing Marketers 73

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 89

Gen Z Branding Retail Education 89

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Martech

JANUARY 13, 2025

Answer: Welcome emails are a crucial component of any email marketing strategy. Engagement opportunity: Welcome emails typically have higher open and click-through rates compared to regular marketing emails. Implementing best practices in crafting these emails can lead to long-term benefits for your marketing efforts.

Customer loyalty 110

Customer loyalty Copywriting Communications User-Generated 110

Martech

JANUARY 9, 2025

Better personalization from AI agents Advances in agents in 2025 will help brands create personalized AI agents for customers. These assistants will seamlessly interact with brands and service providers, offering a level of convenience and customization previously unattainable, Patel stated.

Customer loyalty 129

Customer loyalty CMO Retail Customer Journey 129

Marketing Insider Group

JULY 30, 2024

About 63% of consumers believe businesses are dishonest about how they use customer data, and 54% think brands use data to benefit themselves, not their customers. However, zero-party data is the information customers willingly and proactively share with brands. While first-party data is valuable, brands often collect it passively.

Transform 124

Transform CRM Communications Management 124

Martech

NOVEMBER 11, 2024

They combine insights into user behavior with design thinking to craft interactions that align with both brand identity and customer expectations. Email marketing: Precision in direct communication This strategic function combines insight, creativity and data analysis to reach customers in a way that resonates.

CRM 114

CRM Customer Journey Customer loyalty Management 114

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 113

CRM Marketing Marketers Customer loyalty 113

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media Marketing 132

Social Media Marketing Marketing Marketers User-Generated 132

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. It can be tricky to understand whats the best option for your brand. In this post well talk only about influencer marketing tools.

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketing 109

Martech

OCTOBER 24, 2024

SMS campaigns can yield big results for marketers , but there’s a catch: High hurdles around deliverability. For consumers, and ultimately for brands, it’s good that SMS messages are regulated. At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand.

Shipping 127

Shipping Communications Promotion Customer 127

Martech

OCTOBER 14, 2024

This may involve adopting project management methodologies that facilitate better communication and task management. Budget and resource allocation: Develop a clear understanding of your marketing budget and allocate resources effectively. Tools: Marketing automation platforms (e.g., Tools: Integrated marketing platforms (e.g.,

Key Performance Indicator 114

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 114

Martech

MAY 5, 2025

Emphasize value and transparency : Clearly communicate the value of your products or services. Focus on emotional connections : During stressful times, consumers seek brands that understand their challenges. Focus on emotional connections : During stressful times, consumers seek brands that understand their challenges.

Customer loyalty 113

Customer loyalty Marketing Marketers Price 113

Lynton Web

MAY 8, 2025

In this first installment of our three-part series, we'll explore comprehensive marketing approaches designed explicitly for recreation center success. Brand Development: Crafting Your Recreation Center's Identity Your recreation center's brand encompasses much more than your logo.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Sachs Marketing Group

APRIL 30, 2025

As a business, community outreach marketing is crucial to connecting to your local area. Developing a community outreach program not only helps to increase awareness for your products and services, but also strengthens your brand. Engaging with the community on a personal level can lead to long-term loyalty and trust.

Marketing Strategy 52

Marketing Strategy Customer loyalty Marketing Marketers 52

Marketing Insider Group

OCTOBER 16, 2024

As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media Marketing 117

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 117

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends 129

Market Trends Transform Customer loyalty Millennials 129

Martech

OCTOBER 24, 2024

Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. Grammarly introduced new features to measure the impact of communication on business performance.

User-Generated 124

User-Generated Marketing Mix Communications Advertisers 124

Kuno Creative

SEPTEMBER 12, 2024

Unfortunately, many companies aren't using effective sustainable marketing strategies to tell their story. However, using these five sustainable marketing principles can help your company stay on track and reach its sustainability goals.

Marketing 108

Marketing Marketers Communications Marketing Strategy 108

Martech

AUGUST 20, 2024

Example : Bob Guru, the Chief of Staff to the CMO at ACE, has been with the company since its early days and has a profound understanding of customer data and the marketing team. His extensive experience makes him the team’s sage, guiding strategy and ensuring effective communication. Those who are skeptical of the latest.

Marketing 130

Marketing Marketers CMO Communications 130

Use Insider

JANUARY 23, 2025

Instead, brands that truly maximize their SMS efforts and spending have a data-driven strategy that underpins their efforts. A SMS marketing strategy ensures that your messages are serving your business goals, while also being based on your customers needs, interests, and preferences. What is an SMS marketing strategy ?

Marketing Strategy 52

Marketing Strategy Customer Journey eCommerce Marketing 52

Jeff Bullas

FEBRUARY 19, 2023

It’s important to keep a to-do list of not only your tasks but also your communications, weekly meetings, projects, goals, deadlines, etc. Form communication procedures and set expectations Your team will not only change their physical environment but the way they work and communicate will change as well.

Entertainment 348

Entertainment Communications Health Product 348

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR 125

PR Communications Management Food 125