Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. They’re built primarily for communication, connection and content sharing.

Gen Z 126

Gen Z Branding Millennials Entertainment 126

Trade Press Services Newsletter

JANUARY 9, 2025

Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one. Encourage open communication and collaboration across departments. Additionally, leveraging varied channels creates multiple touchpoints, reinforcing brand messaging and enhancing customer engagement.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

Buffer Marketing

JULY 11, 2024

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn.   I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.  

Branding 125

Branding B2C Management Product 125

Hubspot Marketing

JULY 12, 2024

Top 6 Types of Online Communities Disclaimer: Some communities may overlap across categories or share similarities with each other. For example, a brand community can also be a social community, and vice versa. For that reason alone, just about any type of community could be considered a brand community.

Branding 111

Branding User-Generated Millennials Education 111

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Were seeing influencers as red carpet correspondents at major award shows, participating in exclusive brand trips , hosting pop-up shops and much more.

Branding 113

Branding Tentpole Entertainment Transform 113

Sprout Social

JANUARY 27, 2025

Ive watched it evolve from a place where users poked their friends and posted #TBT photos to a connective tissue that drives international culture. Its surreal to reflect on a time when brands creating online social presences seemed radical. Its surreal to reflect on a time when brands creating online social presences seemed radical.

Communications 74

Communications CMO Transform Customer Journey 74

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 93

Gen Z Branding Retail Education 93

Sprout Social

NOVEMBER 15, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. If a C-suite executive says the wrong thing on social, it could snowball into a brand crisis and cost them their job. Let Salesforce give you hope. She even mentions astrology in her posts.

Branding 86

Branding Communications Thought Leadership PR 86

Hootsuite

MAY 28, 2025

It can be tricky to understand whats the best option for your brand. Others specialize in certain aspects, like influencer discovery or campaign management. Feature sets, complexity, and pricing vary. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals.

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketers 109

Hubspot Marketing

JULY 15, 2024

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how to hire a community manager. Where can you find a community manager? Why hire a community manager? Why do you even need one?

Management 122

Management Finance Communications Entertainment 122

Hubspot Marketing

JUNE 9, 2025

I hear this constantly from marketing leaders who've experimented with AI tools only to get results that feel generic or off-brand. Checking everything for brand voice and compliance alignment. One hack I use is having an AI tool derive a brand style guide from existing content. The problem? Insert prompt. Receive output.

Management 86

Management CMO Branding Transform 86

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity.

Manufacturing 122

Manufacturing Whitepaper Marketers Marketing 122

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Transparency builds trust and can differentiate your brand in a crowded marketplace.

Manufacturing 130

Manufacturing Advertising Advertisers User-Generated 130

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. Moroney asked.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketers 141

Martech

OCTOBER 24, 2024

For consumers, and ultimately for brands, it’s good that SMS messages are regulated. At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand. You need to get your brand and campaigns approved. It’s bad when customers think you are intrusive.

Shipping 130

Shipping Communications Promotion Customer 130

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. Integrated marketing that uses many channels and creative outlets to communicate your value proposition. CX’s purview is the overall experience a customer has with a brand. PR and earned media.

CMO 124

CMO Traditional Marketing Communications Marketers 124

Martech

OCTOBER 31, 2024

They now expect personalized messaging and want brands to understand their preferences, interests and behaviors. Brands must meet these expectations if they want to stay relevant and drive meaningful engagement. This positions your brand as a trusted resource that understands and anticipates consumer needs.

Analytics 123

Analytics Marketing Mix Customer Journey Education 123

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 137

eCommerce Direct Mail B2C Marketers 137

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR 125

PR Communications Management Food 125

Exposure Ninja

JUNE 13, 2025

Google anything, and you’ll be hit with sponsored ads and branded links. Even your commute is surrounded by branded marketing — from your local bus wrapped in ads to your coffee cup covered in a logo. This is your audience’s reality: they’re bombarded with brands at every turn.

Branding 52

Branding Transform Energy Communications 52

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. You want your influencer partnerships to feel natural and engaging.

Gen Z 127

Gen Z Influencer Marketing Health Promotion 127

Martech

OCTOBER 25, 2024

Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Leaders should anchor data governance for genAI in business value, emphasizing accountability for customer data and brand intellectual property.

Transform 136

Transform Customer loyalty User-Generated Management 136

Hootsuite

OCTOBER 22, 2024

Yup, these influencers and brand ambassadors have been under your nose all along. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands.

Gen Z 113

Gen Z PR Thought Leadership Communications 113

Hootsuite

SEPTEMBER 17, 2024

In recent years, social platforms have become the go-to places for consumers to interact with brands. messages are exchanged between people and brands on Facebook Messenger alone. Your team won’t have to dig through multiple communication channels to stay on top of inquiries. Every month, 20 billion (!)

Communications 119

Communications Place Social Media Marketing Customer 119

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. It also opens up access to new markets, boosts brand awareness and generates more leads.

Management 101

Management B2C User-Generated Communications 101

Jeff Bullas

FEBRUARY 19, 2023

Set up your work from home space Working from home can become distracting since it is a place where you relax and sleep. It’s important to keep a to-do list of not only your tasks but also your communications, weekly meetings, projects, goals, deadlines, etc. Nowadays, brands, especially entertainers, are leveraging social media more.

Entertainment 350

Entertainment Communications Health Product 350

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook monitoring is the process of tracking and responding to audience interactions with your brand on the platform. Do you have a large social media marketing team?

Analytics 101

Analytics Social Media Marketing Marketers Marketing 101

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. And if youre one of the lucky ones, they may even seek out your brand's landing page looking for more. Easy, right? You got them on your website, they're sure to buy now!

Price 104

Price User-Generated Finance eCommerce 104

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. This can help you determine the best times for your brand to post on social media.

Analytics 118

Analytics Price PR CRM 118

SmartBrief - Marketing

OCTOBER 21, 2024

There are many directions you can go, and most of them can even be fun while you build up your brand. Be it through strategic marketing, creative community engagement, or partnerships, there are ample opportunities to bring notice to your business. Platforms like LinkedIn, however, are particularly potent for marketing a business.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Hubspot Marketing

DECEMBER 10, 2024

Imagine going to a dinner party, walking into the dining room, and looking at the place settings. When planning an event for hundreds (or thousands) of people, it might not be possible to individually write everyones name down on a place card, but you can still tailor the event experience to individual preferences to enhance engagement.

Transform 114

Transform Logistics Energy Communications 114

SmartBrief - Marketing

NOVEMBER 19, 2024

A combination of these and other strategies will help marketers do their best job building brands and driving growth. As communication channels explode, lines between the real and the virtual blur, influencers get overused and brands seek attention aggressively, underscoring the importance of powerful storytelling.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

Martech

MARCH 10, 2025

By dividing the audience into distinct groups based on behaviors, preferences or demographics, businesses can tailor their communication and email cadences for more meaningful engagement. Value Proposition: Clearly and concisely communicate what makes your offering unique and how it solves the customer’s problem.

Direct Mail 120

Direct Mail Gen Z Whitepaper Customer 120

SmartBrief - Marketing

JULY 25, 2024

Whitmer (Mosaicx) Research clearly illustrates the value consumers place on personalization. Now more than ever, consumers increasingly desire emotional connections from brands. Businesses and brands can meet and exceed customer expectations by leveraging data to offer tailored experiences, fostering loyalty and trust.

Customer 123

Customer Transform Retail Finance 123

Hootsuite

APRIL 2, 2025

And effective brand storytelling is the secret to success on social media and beyond. Before checking in to the hospitality industry (pun very much intended), Reynolds worked for other global brands, including Disney and Toyota. And for every brand hes worked with, storytelling has been an important marketing strategy.

Branding 67

Branding User-Generated Food Transform 67

Martech

JANUARY 2, 2025

But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort to communicate and deliver change is necessary. Change management initiatives involve planning how the change will be rolled out, communicated and who will be impacted.

Management 124

Management Transform Finance Communications 124