Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customer 124

Customer Direct Mail Transform Health 124

Hootsuite

OCTOBER 9, 2024

The customer is always right. The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples.

Customer 112

Customer Food Transform Health 112

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 126

Branding Influencer Marketing User-Generated Key Performance Indicator 126

Martech

JUNE 11, 2025

To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers.

Branding 113

Branding Education Thought Leadership User-Generated 113

Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Users share posts, photos, and videos about their experiences with brands, which brands can repurpose to reach a broader audience.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. However, the journeys consumers take to choose which brand to buy from are often more complex than it is for a typical media consumer.

Customer 133

Customer Global Marketing Customer Journey Energy 133

Sprout Social

JUNE 11, 2025

This time, we’re rounding up some of the boldest brands on social. According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. The same report found consumers want brands to prioritize audience interaction and original content.

Branding 109

Branding Transform Food Education 109

Trade Press Services Newsletter

OCTOBER 3, 2024

There’s a generational shift taking place in B2B purchasing. Consider communicating with Gen Z customers through text messaging. Brand values that resonate with this audience include topics such as mental health, social and environmental causes, diversity and inclusion, and ethical labor practices.

Gen Z 282

Gen Z Millennials B2C Communications 282

Marketing Insider Group

JULY 23, 2024

As you know, social media marketing is a cornerstone of brand success, providing businesses with unparalleled opportunities to engage with audiences and build their online presence. With numerous platforms available, choosing the right ones for your brand is crucial.

Branding 128

Branding Communications Management Social Media Marketing 128

Martech

JANUARY 29, 2025

Not all customers contribute to your business in the same way. What is a valued customer? A valued customer drives a brands success through purchases and deeper engagement and loyalty. They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price.

Customer 109

Customer Price Customer Acquisition Customer loyalty 109

Businesses Grow

DECEMBER 9, 2024

I’ve had the honor of working with some mega brands on their community strategies. There’s a growing recognition that this is where the real conversations, collaborations, and insights are taking place (and it’s out of reach of social listening platforms). But how does a brand get involved in consumer communities?

Branding 109

Branding Food Education Advertisers 109

Buffer Marketing

NOVEMBER 4, 2024

This will allow you to maximize your brand reach,  engage with the right people , and nail your  social media marketing strategy. Does it fit your brand image? We recommend reading through this list to learn more about the social media apps that might be great for your brand. Jump to a social media platform: 1.

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Martech

NOVEMBER 22, 2024

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. This is just one example of AI’s growing role in customer experience, which is happening amidst an increase in customer expectations of that experience.

Customer 126

Customer Customer Journey Management Product 126

Martech

SEPTEMBER 27, 2024

Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. The impact of brand safety on ROAS is profound. Fixating on ROAS leads to a narrow focus on short-term gains.

Advertisers 127

Advertisers Advertising Branding User-Generated 127

Martech

APRIL 7, 2025

They focus on companies that offer similar products or services, but customers don’t make decisions based on industry categories. Modern positioning mistakes If you’ve studied marketing, you’ve been taught positioning means how customers perceive you compared to the competition. They care about outcomes.

Customer 112

Customer Food Place Branding 112

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Brand loyalty. Let’s start with a simple brand loyalty definition.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Hubspot Marketing

JULY 24, 2024

While the drink brand does tout ingredients that “ burn calories ,” many TikTokkers falsely claim the fitness beverage contains everything from Ozempic to cyanide and will give you luscious locks, sturdy nails, and an early grave. So what’s a brand to do when UGC goes off the rails? Just search for videos about Celsius on TikTok.

Branding 127

Branding PR User-Generated Health 127

Hubspot Marketing

DECEMBER 6, 2024

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. Read on to find some high-quality examples from brands that stand out.

Communications 109

Communications Branding Shoppers Fashion 109

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.

Gen Z 125

Gen Z Branding Millennials Entertainment 125

Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. Plus, well look at whats next for this evolving space. What is live social shopping?

Branding 117

Branding Gen Z Energy Shoppers 117

Neil Patel

JUNE 17, 2025

Why do some customers keep buying from the same brands despite having plenty of alternative options? Brand loyalty results from creating an emotional connection, offering consistently positive experiences, and establishing a sense of trust and community. What Is Brand Loyalty?

Branding 89

Branding Shoppers Shipping Customer loyalty 89

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones. Your employees are some of your most valuable brand ambassadors.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Martech

MARCH 10, 2025

Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference.

Direct Mail 116

Direct Mail Gen Z Customer Whitepaper 116

Buffer Marketing

JULY 11, 2024

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn.   I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.  

Branding 125

Branding B2C Management Product 125

Trade Press Services Newsletter

JANUARY 9, 2025

As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw. Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Were seeing influencers as red carpet correspondents at major award shows, participating in exclusive brand trips , hosting pop-up shops and much more.

Branding 107

Branding Tentpole Entertainment Transform 107

Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

Branding 98

Branding Finance Fashion Health 98

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. They help brands own the conversation. When Minifie talks about brand safety, he’s not spinning PR. Processing.

Branding 102

Branding PR CMO Brand Management 102

Trade Press Services Newsletter

MAY 1, 2025

Strategic planning and thoughtful execution are crucial to reintroducing your digital presence, reconnecting with your audience, and delivering a stronger brand experience. Rushing the process increases the chances of reduced SEO value , poor user experience, and a disjointed brand presentation.

User-Generated 207

User-Generated Analytics SEO Promotion 207

Trade Press Services Newsletter

NOVEMBER 7, 2024

” A recent study by the John Templeton Foundation revealed that the workplace is the least likely place to find widespread gratitude. Benefits with Clients and Other Stakeholders Showing gratitude is more than just a polite gesture; it’s a powerful tool that can foster satisfaction, loyalty, and a positive brand reputation.

Branding 269

Branding Place Product Customer 269

Litmus

JUNE 17, 2025

Email list hygiene and personalization data management are foundational for segmentation and personalization that your customers (and stakeholders) love. Email segmentation sorts your customers into groups based on traits they have in common. The way each of these email moves works is different, though. What is email segmentation?

Branding 87

Branding CRM Email Marketing Analytics 87

illumin

JUNE 6, 2025

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. A survey by Gravity Research indicates that 39% of brand executives plan to reduce Pride-related marketing in 2025, a sharp increase from 9% in 2024, with none intending to increase spending.

Gen Z 89

Gen Z Branding Millennials Advertisers 89

SocialPilot

MAY 8, 2025

If you don’t understand who your brand is talking to, your message is just noise. The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. It makes the difference between your brand being seen and being ignored altogether.

Gen Z 82

Gen Z Customer Whitepaper Analytics 82

Sprout Social

MAY 22, 2025

The latest Sprout Social Index shows that 73% of consumers will take their business elsewhere if a brand doesnt respond on social. Social is never static, and neither are the needs of the brands we serve. It allows brands to keep pace with changing consumer behavior while removing friction from their workflows. These arent bots.

Customer 92

Customer Customer Acquisition Customer Journey Branding 92

Hubspot Marketing

JUNE 17, 2025

When customers perceive you invested care, clarity, or customization into presenting your offer, they attribute greater value to it regardless of the fixed price point,” he said. He notes that, in his experience, budget-focused customers aren’t looking for cheaper options but smarter trade-offs. One tool they used?

Branding 81

Branding Price CRM Marketers 81

Orbit Media Studios

OCTOBER 30, 2024

Adaptation : Train the AI to recommend your content and your brand. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google. A flood of AI-generated content will overwhelm users and algorithms Bad for Google, bad for brands. These marketers are growing their brands.

SEO 104

SEO Branding User-Generated PR 104

Hubspot Marketing

JUNE 9, 2025

I hear this constantly from marketing leaders who've experimented with AI tools only to get results that feel generic or off-brand. Our customers use these specialized agents for concept development across different pieces of the product innovation process. Checking everything for brand voice and compliance alignment.

Management 89

Management CMO Branding Transform 89