Martech

OCTOBER 15, 2024

We make purchase decisions based on whether or not we trust brands. The true foundation of marketing lies in building brands that create demand but also build trust. But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product.

Customer 128

Customer Transform Customer Journey Marketing 128

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z 134

Gen Z Branding Retail Content Placement 134

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. 75% of customers expect free returns.

eCommerce 125

eCommerce Customer Retail Transform 125

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customer 128

Customer Direct Mail Transform Health 128

Martech

JUNE 11, 2025

To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers.

Branding 110

Branding Education Thought Leadership User-Generated 110

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 127

Branding Influencer Marketing User-Generated Key Performance Indicator 127

SMEI

MARCH 5, 2025

Tariffs, regulatory barriers, and geopolitical uncertainties can disrupt supply chains, increase costs, and limit access to customers. Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists. Leverage regional trade agreements to access duty-free imports.

Manufacturing 274

Manufacturing Finance Transform Logistics 274

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. Start by identifying your ideal customer’s pain points.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. If you don’t already have a centralized database for your customer data, a CDP can serve you well in that function. But don’t assume that if you already have a customer database there’s no need for a CDP. That’s not always true.

Customer 126

Customer Customer loyalty Customer Journey Analytics 126

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. The 24-jam display attracted more initial customer interest. eBay uses visual search capabilities to help customers find products.

Customer 119

Customer Transform Shoppers eCommerce 119

Martech

NOVEMBER 22, 2024

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. This is just one example of AI’s growing role in customer experience, which is happening amidst an increase in customer expectations of that experience.

Customer 130

Customer Customer Journey Management Product 130

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. Sounds too good to be true?

Branding 123

Branding Gen Z Energy Shoppers 123

Martech

APRIL 8, 2025

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The report found customer effort is a significant determinant of brand perception and loyalty. Email: Business email address Sign me up!

Customer 118

Customer B2C Customer Journey Communications 118

Aspiration Marketing

AUGUST 5, 2024

In an era where social media dominates our conversations, a whopping 96% of your customers won’t tell you they are unhappy with your services but will speak about their disappointment on at least one social platform. Social listening in 2024 could be the difference between positive customer relationships and a loss of potential leads.

Customer 253

Customer Product Branding Social Media Marketing 253

Martech

NOVEMBER 20, 2024

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 131

Customer Transform Customer loyalty Marketing 131

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. However, the journeys consumers take to choose which brand to buy from are often more complex than it is for a typical media consumer.

Customer 134

Customer Global Marketing Customer Journey Energy 134

Trade Press Services Newsletter

OCTOBER 3, 2024

Leverage B2B Influencer Marketing Gen Z looks to influencers , bloggers, and peers for social proof and recommendations on products and services. Consider communicating with Gen Z customers through text messaging. Build a Brand Community Gen Z seeks connection and belonging, even in business.

Gen Z 282

Gen Z Millennials B2C Communications 282

Marketing Insider Group

OCTOBER 7, 2024

Both methods have unique advantages and challenges, but how do you know which is better for your brand? A combination of paid and organic strategies balances quick wins with sustainable brand growth. Paid media refers to any marketing efforts where a brand pays for visibility. Want to drive traffic to a new product page?

Branding 127

Branding SEO User-Generated Price 127

Martech

APRIL 7, 2025

They focus on companies that offer similar products or services, but customers don’t make decisions based on industry categories. Modern positioning mistakes If you’ve studied marketing, you’ve been taught positioning means how customers perceive you compared to the competition. They care about outcomes.

Customer 117

Customer Food Place Branding 117

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.

Gen Z 126

Gen Z Branding Millennials Entertainment 126

Buffer Marketing

NOVEMBER 4, 2024

This will allow you to maximize your brand reach,  engage with the right people , and nail your  social media marketing strategy. Does it fit your brand image? We recommend reading through this list to learn more about the social media apps that might be great for your brand. Jump to a social media platform: 1.

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Identify and vet influencers.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Martech

MAY 19, 2025

Q: What would a truly customer-centric buyers journey in B2B look like? Creating a customer-centric buyer’s journey in B2B that minimizes friction and allows for freely available information is an excellent approach to enhancing the overall customer experience. This information should be transparent and easy to digest.

Customer 108

Customer Whitepaper Thought Leadership Customer Journey 108

Sprout Social

MAY 21, 2025

This time, were putting the spotlight on brands celebrating major milestones. Milestone campaigns are some of our favorites because they offer brands an opportunity to highlight their unique culture, history and customers. In honor of Microsofts 50-year anniversary, the brand celebrated on social by getting back to their roots.

Branding 89

Branding Transform User-Generated Education 89

Martech

JUNE 6, 2025

Custom AI agents : Tools like Custom GPTs allow marketers to create purpose-built assistants for tasks like ABM targeting or content generation. In recent months, I’ve been testing how Custom GPTs perform inside real B2B GTM workflows across campaign planning, ABM orchestration and content production.

Customer 90

Customer Thought Leadership Native Marketing CRM 90

Sprout Social

MAY 22, 2025

The latest Sprout Social Index shows that 73% of consumers will take their business elsewhere if a brand doesnt respond on social. Social is never static, and neither are the needs of the brands we serve. It allows brands to keep pace with changing consumer behavior while removing friction from their workflows. These arent bots.

Customer 101

Customer Customer Acquisition Customer Journey Branding 101

Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

Branding 107

Branding Finance Fashion Health 107

Sprout Social

MAY 6, 2025

But the reality is that while some brand mentions present valuable opportunities for engagement, others require urgent attention to prevent reputation damage. Brand monitoring software captures conversations across the digital landscape. What is brand monitoring? What should you monitor for your brand?

Branding 106

Branding Health Transform Analytics 106

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. They help brands own the conversation. When Minifie talks about brand safety, he’s not spinning PR. Processing.

Branding 107

Branding PR CMO Brand Management 107

Businesses Grow

JUNE 9, 2025

Once upon a time, companies controlled their brand message through carefully crafted advertising, PR campaigns, and corporate communications. Consumers now wield immense power, shaping brand perceptions through social media, online reviews, and digital communities. Are there options for brand influence when consumers own the megaphone?

Branding 89

Branding Thought Leadership PR User-Generated 89

Martech

APRIL 30, 2025

It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether you’ll deliver on your promises they simply expect you to. Brand trust and brand value depend on each other. Trust grows from: Successful project delivery.

Branding 95

Branding Customer loyalty Price Communications 95

Trade Press Services Newsletter

NOVEMBER 7, 2024

Benefits with Clients and Other Stakeholders Showing gratitude is more than just a polite gesture; it’s a powerful tool that can foster satisfaction, loyalty, and a positive brand reputation. Loyalty Expressing gratitude to clients, customers, vendors, and other stakeholders is often overlooked by busy organizations.

Branding 269

Branding Place Product Customer 269

Trade Press Services Newsletter

JANUARY 9, 2025

As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw. Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Hubspot Marketing

JUNE 9, 2025

I hear this constantly from marketing leaders who've experimented with AI tools only to get results that feel generic or off-brand. Our customers use these specialized agents for concept development across different pieces of the product innovation process. Checking everything for brand voice and compliance alignment.

Management 86

Management CMO Branding Transform 86

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketing 141

illumin

JUNE 6, 2025

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. A survey by Gravity Research indicates that 39% of brand executives plan to reduce Pride-related marketing in 2025, a sharp increase from 9% in 2024, with none intending to increase spending.

Gen Z 81

Gen Z Branding Millennials Advertising 81