Search Engine Land

FEBRUARY 2, 2023

Google adds a new carousel to let you expand the search results 2017: Google began letting searchers filter down their search results and/or expand their search results using a carousel-style slider at the top of the desktop and mobile search results. Do Search Engines (Google) “Harm Minority Owned Businesses”?

Search Marketers 93

Search Marketers Real Estate SEO Marketing 93

Search Engine Land

JULY 18, 2023

Below are key learnings from Gifford’s session in the form of do’s and don’ts, plus some examples of data visualizations that search marketers will find most helpful. It’s typically assumed that the more time a user spends on the website, the better. Get the daily newsletter search marketers rely on.

Search Marketers 83

Search Marketers Key Performance Indicator User-Generated Marketing 83

Search Engine Land

MARCH 23, 2023

Twitter adds keyword search to Direct Messages 2022: Twitter announced it was giving users a long-requested feature – the ability to search the direct messages (DM) inbox by keyword. SES New York 2010 Day Two Coverage Google Insights For Search Adds Valuable New Features 2009: New data sources, category suggestions and U.S.

Search Marketers 83

Search Marketers Marketing Marketers User-Generated 83

Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? One factor that is important to explore when talking about local marketing is something called a local pack.

Search Marketers 133

Search Marketers Real Estate Customer Marketing 133

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 121

Whitepaper Analytics User-Generated Key Performance Indicator 121

Rock Content

FEBRUARY 7, 2024

Branded traffic isn’t just one more type of traffic to keep track of. Statistics from August 2018 to August 2019 found that 42% of online searches worldwide are branded. Branded traffic delivers results. It’s also key to engendering brand loyalty that drives long-term sales, profits, and organic SEO.

SEO 52

SEO Branding Non-Profit Shoppers 52

Welcome Software

OCTOBER 23, 2022

In 2020, Hershey's caused an uproar when it updated its classic Christmas commercial to a new, digital version. While some people were upset that the brand replaced the 30-year-old original stop-motion ad, that didn't stop Hershey's sales from growing 12% that year. Digital marketing is much more than shiny new ads.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Welcome Software

OCTOBER 23, 2022

In 2020, Hershey's caused an uproar when it updated its classic Christmas commercial to a new, digital version. While some people were upset that the brand replaced the 30-year-old original stop-motion ad, that didn't stop Hershey's sales from growing 12% that year. Digital marketing is much more than shiny new ads.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Search Engine Land

FEBRUARY 9, 2024

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Prompt: Give a brief overview of search generative experience.

User-Generated 113

User-Generated SEO PR Digital Marketing 113

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Search Engine Land

JUNE 12, 2023

The feature, called Script Generator , is available to all TikTok Creative Center users with a desktop TikTok for Business account. Why we care: The Script Generator will make life easier for advertisers by generating scripts for them. After inputting all the information, you can simply click Generate scripts.

Law 119

Law User-Generated Advertising Advertisers 119

Search Engine Land

JANUARY 8, 2024

As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. Let’s explore the innovations, opportunities and pitfalls to master as AI propels search into a new era. AI does more than just understand user intent.

Transform 126

Transform User-Generated SEO Analytics 126

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. Understanding user intent is key to this.

SEO 88

SEO Gen Z User-Generated Health 88

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Words matter.

Whitepaper 104

Whitepaper Analytics User-Generated Key Performance Indicator 104

Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. AI and automation was named as the biggest priorities for search marketers this year. PPC specialists from around the globe. Ad budgets.

Advertising 83

Advertising Advertisers User-Generated Search Marketers 83

Search Engine Land

MARCH 21, 2024

Every year brings a ton of change in digital marketing. From Search Generative Experience (SGE) to Gemini (formerly Bard), the SERP results for both paid and organic are evolving almost daily. Trading insights between teams on what’s resonating can help keep messaging and branding fresh and cohesive. See terms.

SEO 108

SEO Education User-Generated Communications 108

Hubspot Marketing

DECEMBER 8, 2023

To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. 46% of web users can’t tell the difference between PPC ads and organic search links.

Gen Z 96

Gen Z User-Generated eCommerce Finance 96

Search Engine Land

JUNE 14, 2023

Why we care: Advertisers struggling to write engaging ad assets for Performance Max campaigns no longer need to worry about creative fatigue because Google can help do this job for them, saving marketers some time and effort. What have digital marketers said? Get the daily newsletter search marketers rely on.

User-Generated 90

User-Generated Advertising Advertisers Digital Marketing 90

Search Engine Land

DECEMBER 15, 2023

Video content is hugely popular on Instagram , with up to 91% of users watching videos on the platform weekly. Mobile-first ads: Typically feature early brand introduction. By tailoring your content to the vertical layout, you adhere to user behavior while enhancing your video’s immersive quality.

Real Estate 99

Real Estate User-Generated Fashion Branding 99

Power Digital Marketing

MARCH 30, 2020

The population of active online users is drastically increasing, and they’re not exactly sure where to turn to for information. The easiest way to reach your audience at this time is through the messages you send through your digital marketing efforts. COVID-19 Digital Marketing Strategy by Channel.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Search Engine Land

NOVEMBER 9, 2023

They need to help develop content strategies and ensure that content is optimized for search engines and users. SEOs are not just “optimizers” but digital marketers with a broader skillset. Embracing these other channels and tactics is key to success in the new era of organic search.

SEO 111

SEO PR Transform eCommerce 111

Search Engine Land

OCTOBER 31, 2023

It also keeps top brands at the forefront of the digital ecosystem. In addition to Search Engine Land, other publications worth your time include Search Engine Roundtable and brand-backed blogs, such as Semrush , Ahrefs and Moz. This includes SEO and digital marketing knowledge and guidance.

SEO 114

SEO Transform Digital Marketing Education 114

Search Engine Land

MARCH 19, 2024

Customers gravitate toward brands they believe they can trust to effectively solve their problems. Google’s mission is to guide its users to trustworthy solutions. Get the daily newsletter search marketers rely on. Putting Google to one side, trust is the cornerstone of business success. Good question.

PR 137

PR User-Generated SEO Digital Marketing 137

Search Engine Land

FEBRUARY 21, 2024

But even if a substantial portion of the Super Bowl audience saw a brand’s spot, which cost roughly $7 million for 30 seconds of air time on CBS, that doesn’t mean it was effective. Categories : Some ads are not eligible for Ad Meter, including ads that only run on digital platforms. vs. norm) and excellent brand recall (83.5%, +20.0%

Key Performance Indicator 113

Key Performance Indicator Advertising Advertisers Digital Marketing 113

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Get the daily newsletter search marketers rely on. the price).

Transform 130

Transform SEO User-Generated Whitepaper 130

Search Engine Land

JUNE 20, 2023

Have you tried to use generative AI in your digital marketing but found that it behaves more like “ spicy autocomplete ” than actual intelligence? Notice the difference between these two questions and the answers they’ll elicit: Confirming: Do you agree this new feature will greatly enhance the user experience?

User-Generated 93

User-Generated Digital Marketing Communications Marketing Strategy 93

Search Engine Land

MARCH 5, 2024

Although Google hasn’t said anything actually new to sharp-eyed industry watchers, it is important to shine a light on what has been subtly said, formalize it and apply it to digital marketing. Information satisfaction is an important evaluation metric when assessing the quality of a system in how it meets the needs of its users.

Customer Journey 96

Customer Journey User-Generated SEO Digital Marketing 96

Search Engine Land

APRIL 27, 2023

Marketing conversations nowadays almost always involve artificial intelligence, particularly when it comes to the future of search. Will AI chatbots powered by large language models (LLMs) such as ChatGPT and Bard ultimately replace “traditional” search as we know it? Imagine the possibilities for your brand.

Transform 96

Transform User-Generated Digital Marketing Search Marketers 96

Search Engine Land

SEPTEMBER 21, 2023

Particularly influential in driving emotional responses to marketing stimuli. Helps create emotional connections between consumers and products, influencing preferences and brand loyalty. Get the daily newsletter search marketers rely on. This is known as a decoy effect in marketing (a.k.a., SUBSCRIBE See terms.

Neuromarketing 106

Neuromarketing SEO Content Placement User-Generated 106

Search Engine Land

MARCH 31, 2023

We don’t yet know what they will roll out to capitalize on AI-powered search – or when exactly users will see ads in this AI-powered experience. That means brands that rely on paid search should also be prepared to evolve. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

User-Generated 88

User-Generated Advertising Advertisers SEO 88

Search Engine Land

NOVEMBER 8, 2023

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.

SEO 105

SEO User-Generated Education Digital Marketing 105

Search Engine Land

NOVEMBER 1, 2023

A verified Google Business Profile helps ensure your business will appear in Google Map Pack or Google Local Pack search results. As seen in the example below for [running shoes near me], the map pack consists of top-ranking local listings for a user’s search location, displayed prominently above the first traditional organic result.

Management 119

Management SEO User-Generated Customer loyalty 119

Search Engine Land

APRIL 2, 2024

Enhancing operational efficiency with Gemini integration Most recently, I’ve been using generative AI to scale up digital PR in my agency – not for writing content but for improving operational efficiency. Generative AI can certainly help improve the efficiency of expert-led content.

SEO 78

SEO PR Key Performance Indicator User-Generated 78

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. After you build up some traction and reputation, you can start investing in SEO, as people will search for your solution independently. Get the daily newsletter search marketers rely on. I’m not saying that SEO is not worth the expenses.

SEO 142

SEO User-Generated Energy Promotion 142

Neil Patel

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Not quite.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Search Engine Land

JANUARY 20, 2023

For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important.

SEO 118

SEO User-Generated Analytics eCommerce 118