Martech

AUGUST 15, 2024

It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. Build a brand that fuels demand.

Finance 122

Finance Customer loyalty Entertainment Price 122

Hubspot Marketing

SEPTEMBER 16, 2024

And what if I told you it wasn’t just meme pages, but some of Silicon Valley’s hottest startups and the world’s most iconic luxury brands are using memes to make millions, too? And it’s been used by the biggest brands in the world — from Duolingo to Porsche, Sony, and more. Of course you would! Know the problems.

Gen Z 117

Gen Z Finance Marketing Marketers 117

Martech

APRIL 15, 2025

Measuring the bottom-line impact of brand-building activities isnt easy, but every company wants and needs to do it. However, this often leads companies to over-invest in performance marketing at the expense of brand building a short-sighted approach that ultimately costs more in the long run. The result?

Whitepaper 98

Whitepaper Branding Performance Marketing Finance 98

Hubspot Marketing

DECEMBER 10, 2024

Once you've earned a rank, its (generally) manageable to keep it there, making SEO cost-effective or sometimes free to continue ranking. Source SEO increases your brand visibility. If you do your research and strategically create content for SEO, you will undoubtedly increase brand visibility. SEO has compounding benefits.

SEO 135

SEO Gen Z Finance User-Generated 135

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. And if youre one of the lucky ones, they may even seek out your brand's landing page looking for more. Easy, right? You got them on your website, they're sure to buy now! Less busywork.

Price 112

Price User-Generated Finance eCommerce 112

Martech

OCTOBER 2, 2024

The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management. Despite Betterment’s long-term success and technical accomplishments, it has a real problem with brand awareness. We’re managing people’s retirement.” The problem.

Branding 76

Branding Millennials Finance CMO 76

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Community m anagement: This includes building and maintaining online brand communities , tracking brand mentions, and monitoring conversations via hashtags, comments, and direct messages. Table of Contents What is a social media budget?

Social Media Marketing 134

Social Media Marketing CMO Finance Health 134

Martech

NOVEMBER 13, 2024

to understand their perspectives on the importance of brand and marketing investments in assessing organizational performance. The findings were illuminating: brand and marketing investments ranked as the top consideration for these analysts. The 2023 quantitative study surveyed investment analysts across the U.K. and the U.S.

Transform 134

Transform Marketing Marketers Customer Acquisition 134

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. Focusing on building a knowledge graph for the brand by using structured data.

SEO 113

SEO Logistics User-Generated Finance 113

The CMO Survey

NOVEMBER 12, 2024

Drilling down, marketers expect to spend more on customer relationship management (+ 6.9%), customer experience (+ 5.6%), branding (+ 7.0%), new product introductions (+ 8.1%), and new service introductions (+ 4.3%) in the next year. Marketers predict they will increase digital marketing spending further—by 12.7% growth in Spring 2024.

CMO 173

CMO Finance B2C Marketing 173

Martech

NOVEMBER 21, 2024

His insights reveal a pressing need for accountability, precision and smarter strategies to optimize go-to-market efforts and manage opportunity costs. From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk.

Transform 109

Transform Finance Marketing Marketers 109

Buffer Marketing

OCTOBER 17, 2024

While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors.    Partner with a local business for a co-branded promotion.   The result was always disappointing.

Whitepaper 118

Whitepaper Thought Leadership Marketing Marketers 118

Backlinko

OCTOBER 21, 2024

And that leaves a positive brand reputation? It’s a multi-faceted approach: Industry-savvy editors: Many team members have backgrounds in home-related fields or adjacent industries like mortgages and personal finance. “Accurate, in-depth content establishes us as a reliable and respected brand.

SEO 104

SEO Finance User-Generated Food 104

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Sprout Social

DECEMBER 30, 2024

With 70 billion views a day and counting, Shorts are becoming a go-to choice for creators and brands to connect with their audiences through short-form video. Youll also get a ton of YouTube Shorts ideas with real-life brand examples to inspire you. This approach helps the brand stand out and showcases what makes them different.

Branding 83

Branding Transform Finance User-Generated 83

Hubspot Marketing

FEBRUARY 26, 2025

That experience pushed me to develop a systematic approach to stakeholder management. The map becomes your guide for managing expectations and preventing conflicts before they happen. Product Marketing Manager: Product positioning and feature communication. Product Manager: Technical accuracy and feature roadmap.

Finance 108

Finance Communications Transform CRM 108

Martech

SEPTEMBER 4, 2024

We have an average level of brand awareness and an average level of share voice in the marketplace. The CDP allowed me to deliver personalized messaging to different stakeholders within the buying committee — think CTOs, procurement managers and directors of IT. ChatGPT generated fake user data for my simulation.

Marketing Strategy 121

Marketing Strategy Whitepaper Finance Transform 121

Martech

NOVEMBER 21, 2024

His insights reveal a pressing need for accountability, precision and smarter strategies to optimize go-to-market efforts and manage opportunity costs. From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk.

Transform 99

Transform Finance Marketing Marketers 99

Hubspot Marketing

JANUARY 3, 2025

For example, the keyword social media manager jobs has a keyword difficulty of 0 and 7,200 searches per month. If youre an AI resume writing tool or a hiring platform like Indeed, you could spin up a free AI resume writing tool specifically for social media managers looking for jobs. Wiz launched a free QR code generator.

Finance 131

Finance Marketing Marketers Promotion 131

Sprout Social

APRIL 15, 2025

For media and retail brands, going viral is easy. But there isnt a built-in fan base for the finance sector, asserts Monzo Banks Head of Social, Richard Cook. Factor in cultural taboos about personal finances and strict industry regulations, and delivering a winning social media strategy can seem impossible. Were lucky.

Finance 78

Finance Law Education Entertainment 78

Sprout Social

MAY 20, 2025

FinTok is shaping how consumers and industry insiders think about finances, spending and saving. Its changing how financial services brands approach social media and TikTok marketing in particular, moving the industry to a social-first strategy. Budgeting and managing debt is another popular discussion among FinTok users.

Gen Z 77

Gen Z Finance User-Generated Influencer Marketing 77

Martech

APRIL 3, 2025

While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. When setting up brand awareness campaigns, clearly define your messaging and targeting. The algorithm may also be unaware of quirks in your target audience or brand.

User-Generated 112

User-Generated Customer Journey Finance CRM 112

Martech

JANUARY 3, 2025

Understanding the real costs of events and how to manage them effectively is the difference between a successful conference and a budget nightmare. “It can range anywhere from $150,000 to $600,000, depending on how much bandwidth you want and if you’re going to bring in your network team to manage the in-house internet on site.”

Logistics 121

Logistics Food Entertainment Finance 121

Martech

APRIL 3, 2025

Brands keep investing in whats immediately measurable while neglecting long-term growth a trap WARC calls the doom loop. Shrinking brand equity and unsustainable returns. Shrinking brand equity, diminishing returns and unsustainable growth. Marketings obsession with short-term wins has created a dangerous cycle. The result?

Customer Acquisition 90

Customer Acquisition Transform Customer Journey Finance 90

The CMO Survey

JULY 3, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

Martech

MARCH 12, 2025

brands earned over half a billion dollars in earned media value through TikTok influencer campaigns last year. With finance teams scrutinizing every marketing dollar, these amplification strategies allow you to maintain visibility without dramatically increasing spend. Leading U.S.

Transform 113

Transform Finance Marketing Marketers 113

Marketing Insider Group

MARCH 25, 2025

Over the past several years, social media completely changed how people interact with brands. Instead of relying on direct advertising, brands collaborate with people who already have established trust with their audience. Brands partner with influencers based on audience demographics, engagement rates, and content style.

Influencer Marketing 90

Influencer Marketing Fashion Promotion Marketing 90

Set Up

JULY 16, 2025

That works well as a general rule of thumb, especially in early conversations with Finance. To build that same capability internally, you might need a marketing strategist, digital campaign manager, designer, content producer, and analyst. For a brand looking to scale fast, paid media and lead generation might take the lion’s share.

Finance 52

Finance Customer Acquisition PR Marketing 52

The CMO Survey

JUNE 18, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. In addition, enhancements to Oracle’s revenue transformation solution include: Unified CPQ, contracts, and order management helping to organize and execute complex sales agreements.

Transform 116

Transform B2C Manufacturing Finance 116

Hubspot Marketing

JANUARY 16, 2025

Ive gathered examples from my own websites and brands across industries, plus tips to help you create a powerful content scoring system. As a content manager for businesses, these insights guide 80% of my content creation for the year. Choose metrics intentionally (new brand vs. established). Social shares.

Analytics 124

Analytics SEO Price User-Generated 124

Martech

JUNE 27, 2025

The disconnect is real Marketing is often handed KPIs set by finance or executive leadership without marketing input. We need to show how brand equity impacts conversion and how paid media strategy can scale revenue and long-term business growth. It’s hurting growth for some companies. Things like: “Reduce lead cost by 30%.”

Finance 84

Finance Marketing Marketers CRM 84

Power Digital Marketing

MAY 6, 2025

While economic disruptions may be unavoidable, smart business owners are preparing to manage these shifts before they become a major problem. Be sure to evaluate your financing options and lock in favorable rates before they rise further. This can make services more accessible despite rising costs.

Finance 52

Finance Price Real Estate Energy 52

The CMO Survey

JULY 1, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 18, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

Martech

JUNE 10, 2025

Online searches and interactions are changing fast, and ignoring this shift could hurt your brand. As a result, tried-and-true brand influence models will not remain as effective as they once were. As a result, tried-and-true brand influence models will not remain as effective as they once were. Email: See terms.

Transform 86

Transform Customer Acquisition Finance User-Generated 86

Neil Patel

JUNE 27, 2025

But most brands burn budget before they see results. I’ve seen ecommerce brands spend $30 to land a $50 purchase. Finance : High cost per engagement, but simple, direct offers win. In Meta Ads Manager, customize columns to include CPM, CTR, CPA, cost per impression, and performance by ad placements. per 1,000 impressions.

Price 79

Price eCommerce Advertisers Advertising 79