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How to Sell During a Trade War

SMEI

Consider nearshoring to bring production closer to your target market. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence. Obtain necessary certifications and product approvals for target markets.

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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. reduction in marketing overhead costs (versus 7.0% Customer retention and brand value metrics hit two-year lows. in Spring 2024) 8.5%

Transform 130
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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

This approach helps maintain brand visibility throughout the longer B2B sales cycle.” Strategy #2: Account-Based Marketing (ABM) Account-based marketing (ABM) has also gained a lot of traction in B2B ecommerce, and for a good reason. “I They outline their solutions for healthcare, education, finance, and more.

eCommerce 131
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth.

Gen Z 56
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7 Powerful AI Marketing Tools You Need (Tested)

Backlinko

Pros and Cons Pros Cons Multi-purpose AI assistant that adapts to any marketing task Customizable to your brand voice, tone, and messaging style Answers are only as good as your prompting skills Prone to hallucinations. Specifically: How is your brand showing up in AI-generated answers across LLMs?

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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

It’s ideal for B2B and ecommerce brands looking to connect with high-value prospects. What It Does: The visitor tracking and demographics tool provides insights into visitor demographics, including age, gender, location, and interests, aiding in targeted marketing strategies. What It Does: The Customers.ai

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Buy Business Leads: 13 Websites to Try in 2024

Lusha

Here are the main types: Cold Leads are potential customers who have had little or no contact with your brand. Warm Leads : Prospects who have engaged with your brand somehow. Demand Base Demand Base helps businesses target, engage, and grow their most valuable accounts.

CRM 52