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No,99 prices don’t hurt quality perceptions

Ariyh

📝 Intro We've seen in previous insights and in Ariyh's Pricing Playbook that just-below prices are effective at making a price look significantly cheaper (e.g. Until today, based on a few notable studies, we thought that just-below prices had a big downside: they make the products priced that way seem lower quality.

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Instagram Influencer Pricing: How to Determine Influencer Rates in 2021

Hootsuite

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. Creating branded content involves time, labour, skill, and production costs. And paying the right price pays off. But what is the right price?

Price 145
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How to Develop Brand Architecture

Hubspot Marketing

Just like every building needs a foundation, every business needs brand architecture. It's the structure that allows you to organize your offerings, develop a brand identity , and gain brand equity. Without this framework, there's no connection between your brand's offerings, messaging, and identity.

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Brand Colors — Everything You Need to Know

Hubspot Marketing

Brand colors shape how people perceive your business. McDonald's has done a fantastic job of using its colors to establish a memorable brand identity that stays with you long after you've finished your burger and fries. So why settle for a forgettable brand image that blends in with the crowd? What are brand colors?

Branding 120
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10-Step Guide to Building a Concrete Marketing Plan

Calvyn Lee Blog

An ideal customer could be higher-income owners of large-breed puppies in the Southeast seeking premium natural dog food. Craft Your Marketing Strategy Align strategies around the 4 P’s of marketing: Product, Pricing, Promotion, and Placement. Market to specific niches. Design campaigns fostering progression through each phase.

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21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

Hubspot Marketing

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145
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Top 10 Health Affiliate Programs

Backlinko

With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 107