Adobe Experience Cloud Blog

NOVEMBER 12, 2013

Author: Neda Navab Your brand is the face of your company, and if you’re a global company, brand consistency is both challenging and vital. Here’s how one global business’s lack of consistency confused customers and hurt their brand. 3 fast food chain (Wendy’s took the No. Don’t confuse the customer.

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Adobe Experience Cloud Blog

MAY 28, 2015

The tips below will help you navigate your new personal and professional independence by building a solid base for marketing your personal brand. That said, while you don’t control the job market, the size of your first paycheck, or your boss’s moods, there is one thing of which you are the sole proprietor: your personal brand.

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Branding Thought Leadership Fashion Food 134

Adobe Experience Cloud Blog

MARCH 18, 2019

If it connects on an emotional level and has a clear and transparent purpose, site visitors are more likely to identify with your brand. Building brand loyalty is difficult if the person can’t stand to look at your page because of the design. Focus on Voice Branding. Voice branding is the wave of the future.

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Branding Thought Leadership User-Generated Food 134

Adobe Experience Cloud Blog

SEPTEMBER 14, 2018

No, I’m not talking about when you decide you want to “rebrand yourself” every New Year’s Eve, I’m talking about a brand refresh for your business. As far as refreshing a brand goes, many have tried, and many have dramatically failed. However, when you get a brand refresh right, it will feel right. Let’s talk about rebrands.

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Branding Thought Leadership Food Place 133

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

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Branding Health Thought Leadership Fashion 131

Adobe Experience Cloud Blog

APRIL 24, 2015

They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads. Attendees are there specifically for your brand. When conducting research on venues, compare their food and beverage minimums.

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Thought Leadership Food Event Marketing Management 134

Adobe Experience Cloud Blog

NOVEMBER 25, 2014

Author: Shanna Cook Many brand marketers at for-profit companies are accustomed to working with a large marketing budgets that fund their vast array of marketing activities from events, to syndicated content to paid social media advertising. What can brand marketers learn from non-profits about effectively using social media ?

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Non-Profit Food Thought Leadership Advertisers 134

SocialPilot

APRIL 23, 2025

Social media can either make or break your brands image. One viral post that’s all it takes to ignite a movement, catapult your brand to global fame, or destroy its years of reputation in the blink of an eye. It helps you build brand awareness, attract potential buyers, and feature in posts by top creators in your industry.

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Adobe Experience Cloud Blog

NOVEMBER 23, 2016

Author: Marissa Lyman The moment November 1st rolled around, I immediately began thinking of turkey, cranberry relish, and food comas. However, beyond food and American football, Thanksgiving is actually about giving thanks. Touché, my international marketers, touché. This time of year is rough for marketers. That’s unreal!

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Adobe Experience Cloud Blog

AUGUST 6, 2015

The purpose of roadshows is to take your company’s message and brand—you guessed it—on the road. Roadshows are often done in sequence and occur in a handful of cities in an effort to increase brand awareness and product knowledge. They Help Propel Your Brand. They Help Spread Your Thought Leadership.

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Thought Leadership Food Marketing Strategy Promotion 134

Marketing Insider Group

SEPTEMBER 3, 2014

As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. Amazing B2B Branded Content Marketing Hubs.

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Adobe Experience Cloud Blog

JULY 30, 2014

Some of the biggest household brands in the world are based in Atlanta — like Coca-Cola, UPS and Home Depot. In true Marketo fashion, we’re celebrating with a grand opening today at our offices, complete with good food, cocktails, music and prizes. We can’t wait to meet and learn from our neighbors. Modern Marketing'

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Adobe Experience Cloud Blog

OCTOBER 13, 2015

Author: Andrew Field We’ve always known that Canada produces delicious food, from maple syrup to poutine , and hilarious comedians, from John Candy to Mike Myers. In the process, they imbue it with emotionally charged meaning, making them more susceptible to inspiration from their brands. Direct mail gets noticed. Direct mail persists.

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Direct Mail Thought Leadership Whitepaper Marketing Automation Platform 134

Adobe Experience Cloud Blog

JUNE 1, 2018

Every brand needs to have a deep understanding of its target audience. Brands choose a handful of people to sit in a room with two-way mirrors and discuss their product. Not to mention they take time for consumers to complete, and for brands to create, execute, and analyze—often resulting in abandoned research.

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Customer Food Thought Leadership Finance 132

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

Both attractive and useful, the image accompanied an article about the best foods for sufferers of food poisoning or the stomach flu. Social Media Marketing for the Healthcare Industry was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Keep it Human, Keep it Useful. Social Media'

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Sprout Social

JUNE 3, 2025

When brands understand the niche interests of their target audience, social media marketing becomes more authentic and impactful. According to the Sprout Social Index , consumers rank authenticity and relatability as two of the most important characteristics for brand content, and defining your niche as a brand is a way to embody both.

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Gen Z Fashion Food Thought Leadership 84

Adobe Experience Cloud Blog

MAY 12, 2020

Marketing, businesses, and brands have been turned upside down, and we are now experiencing the new reality. Gasfitters delivering food packages. Fashion brands producing masks and gowns. There may even be an expectation from customers that brands, having shown what they’re capable of, should do more. .

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Real Estate Thought Leadership Fashion Energy 159

Adobe Experience Cloud Blog

NOVEMBER 8, 2013

This is the mantra of entrepreneurial genius, Johnny Earle (more commonly known as Johnny Cupcakes), and it’s what drives his unique brand of t-shirts. To give you some context, Johnny owns and operates a food themed clothing line known as Johnny Cupcakes. Share your thoughts in the comments below. Johnny Cupcakes.

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Food Entertainment Thought Leadership Marketing 134

Adobe Experience Cloud Blog

MARCH 9, 2015

They are typically seen as an easy way to get new names, or showcase the brand to your target audience. The Engagement Lounge is set to be the hottest marketing lounge in Austin this March, with 12 content sessions featuring top level marketers from brands like GM, Philips, esurance, Mashable and many more. Event Marketing b2b B2C'

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PR Thought Leadership B2C Food 132

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Send gourmet food and wine. Sending high quality food and wine to top customers and partners is a classic and effective holiday marketing tactic. Making a donation is a highly engaging experience and an excellent way to gain brand exposure while making a difference. Supply valuable, evergreen content.

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Customer Marketing Customer Thought Leadership Food 134

Adobe Experience Cloud Blog

MARCH 2, 2015

This lets them reach out to prospective customers at the right time, in the right place, with a consistent, ubiquitous message that helps a startup brand-build more effectively and efficiently. One of my favorite examples of this is the food delivery app Eat24 (now Yelp!), Please share your thoughts in the comments below.

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Adobe Experience Cloud Blog

JUNE 20, 2017

In a blog post earlier this year, I introduced the concept of the Engagement Economy , which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful. They include tips that will help us as marketers be the best ambassadors we can be for our brands.

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Food Thought Leadership Retail Communications 134

Adobe Experience Cloud Blog

AUGUST 20, 2014

Partner marketing allows you to leverage the credibility of your partner’s brand, which is especially important if you are just starting out. Partnering with a credible brand in your space sends a strong signal to industry thought leaders and customers about the strength of your product and the potential of your company.

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Adobe Experience Cloud Blog

SEPTEMBER 27, 2017

It’s fun and challenging to see brands you’ve grown up with succeed in marketing and working from the inside to make the team and brand a relatable, engaging experience for customers. We are tasked with finding new ways to engage customers or supporters and inspiring them on a deeper level to become brand advocates and true fans.

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Customer Journey Thought Leadership Food Retail 134

Adobe Experience Cloud Blog

MARCH 8, 2018

Regions vary in their tastes, particularly when it comes to food and design. In 2012, Colgate starting marketing its brand Cue in France. It’s not enough to have a fantastic translation since you must also determine regional branding that does not conflict with local cultural values or seem extremely off-topic.

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Thought Leadership Food Branding Place 134

Adobe Experience Cloud Blog

APRIL 28, 2016

Used correctly, push notifications can massively increase your sales and retention levels, as they have done for many brands already. For example, after a user enters store or enters your conference hall, send them a coupon or a voucher for free food. Users expect relevancy and immediate action in these cases.

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Adobe Experience Cloud Blog

NOVEMBER 25, 2013

Author: Maggie Jones There was some serious swag at Dreamforce this year – from ballpoint pens and branded mints to smart cars and airline vouchers. Here’s why it works: Brand Familiarity. For Dreamforce, we brought branded Snuggies and blankets, which were extremely useful (and fun) in the cold San Francisco weather.

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Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

Hang around Open Lounge after the session for more thought leadership sessions and discussion panels. Did I mention there’s free Wi-Fi, charging stations, a rooftop patio, food and Napa Valley Wine? They’ll share their personal stories and advice on how to reach your full potential. Check out the full schedule.

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Thought Leadership Transform Entertainment CMO 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

Not a problem – I brought two laptops with me to Cleveland, I’ve been stockpiling branded pens since the moment we landed, and I take very detailed notes. There was also a lot of orange food, branded to match the CMI logo. Author: Maggie Jones Couldn’t make it to Content Marketing World this year? So let’s dig in!

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Neil Patel

JULY 21, 2021

A franchise business carries the success, credibility, and popular associations of established brands, reducing the need for extensive marketing and brand building for you as a franchise owner. Starting a company from scratch, working on branding, operations, funding, and marketing—or buying a license for a pre-established company?

Real Estate 122

Real Estate Food Shipping Retail 122

Hootsuite

OCTOBER 30, 2024

By the end, you should know how to build an effective social strategy that drives engagement, increases brand awareness, and boosts sales. Social media managers ensure that social channels and campaigns support overall digital marketing goals, such as driving traffic , increasing engagement , or boosting brand awareness. Engagement.

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Management Entertainment User-Generated Analytics 123

Sprout Social

JULY 1, 2021

It’s how brands make their first and lasting impressions on social. It’s the essential ingredient for how brands communicate and connect with new and loyal customers. When looking at the breakdown of published video content, brands within a few industries are outdoing those benchmarks. You might be wondering, what about TikTok?

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Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Tomas Kellner is the Managing Editor of GE Reports, a successful brand magazine featuring stories on technology that draws over half a million readers. Mary Ann Fitzmaurice Reilly is the SVP of Global Brand, Integration, and Insights at American Express, and an award-winning marketer. Good stuff, right? And there’s more to come.

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Adobe Experience Cloud Blog

FEBRUARY 13, 2014

Skincare brand Nivea placed solar paneled chargers in Brazilian magazines. Of course, the video doubles as an ad for the cafe’s food. 10 New Examples of Marketing So Useful, You’d Pay For It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. NIVEA Solar Charger Magazine Ad.

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Adobe Experience Cloud Blog

NOVEMBER 10, 2017

And blending uses those ideas to render an innovation that gives brands a competitive edge. They have smartphone apps to open their garage doors, and they buy food marketed as sustainable or shoes that double as a donation. Marketers can take advantage of this trend by looking for blending opportunities in their brands’ outreach.

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Automobile Transform Thought Leadership Food 214

Adobe Experience Cloud Blog

FEBRUARY 5, 2020

So how can a brand boost its organic rankings? For brands to be successful in reaping the SEO benefits of great content, they need to develop a strategy that addresses both prongs of what Google is looking for. The key is to ask yourself: Even if this content isn’t still tied directly to my brand, is it valuable to my target audience?

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PR Thought Leadership User-Generated SEO 171

Neil Patel

MARCH 31, 2021

With only 160 characters at your disposal, make sure your Twitter bio is not only giving page visitors a clear understanding of your brand but also harnessing the power of your chosen keywords. Check out this tweet from Covergirl that incorporates a branded image with a real-life review. Twitter Bio. Header Image. Profile Image.

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Thought Leadership Fashion User-Generated Whitepaper 145