Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. In July 2021, the Wall Street Journal published a piece on the maturation of the social media management profession that made waves in marketing circles.

Management 126

Management Social Media Marketing Education Communications 126

Content Marketing Institute

APRIL 5, 2018

If you work as a marketer in a global company, this conundrum is all too familiar. On the one hand, your content must be unified: Everywhere in the world, the messaging must be consistent, and people must recognize the brand. When it comes to global content, one size does not fit all. Rebecca Lieb gets it.

Global Marketing 106

Global Marketing Marketing Marketers Communications 106

Hubspot Marketing

DECEMBER 22, 2023

They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. This guide will explore 11 examples of real brands using AI in 2023 and beyond. In seconds, Predict gives you insights into how and why customers respond to your ads and your brand. What does this mean for you?

Branding 112

Branding Transform User-Generated SEO 112

Econsultancy

APRIL 6, 2022

Enda Breslin is General Manager EMEA of ShipBob, a tech-enabled third-party logistics platform that fulfils orders for ecommerce businesses. Launched in 2014, the company gives brands the analytics to track and ship stock globally. What are the biggest challenges for ecommerce brands today, and how can they overcome them?

eCommerce 88

eCommerce Branding Shoppers Logistics 88

Search Engine Land

JANUARY 24, 2023

I asked Christine Askew of Workshop Digital (and 2022 winner of Best B2B Search Marketing Initiative ) and Timothy Jensen of M&T Bank (and SMX Next panelist on 2023 PPC trends to get ahead of ), their thoughts on why more brands should be giving Microsoft Ads a fair shot. Why should advertisers and brands try Microsoft ads?

Branding 93

Branding Price Advertising Advertisers 93

Hootsuite

APRIL 29, 2021

For its part, Line was renamed A Holdings Corporation, although it is still branded and recognized as Line. engineers to make the entity more competitive in the global market. They also plug right into the Hootsuite dashboard, so you can manage all customer queries in one place. billion USD) and hire 5,000 A.I.

Branding 120

Branding User-Generated Promotion Food 120

Search Engine Land

MARCH 16, 2023

The biggest obstacle is working for global clients with a “decentralized” approach to marketing. Often, they have siloed organizational structures, making them unable to appropriately communicate SEO and paid media initiatives across global markets. Lack of coordination across the organization.

SEO 97

SEO Global Marketing CMO Search Marketers 97

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand.

CRM 101

CRM eCommerce Retail User-Generated 101

Hubspot Marketing

MARCH 19, 2024

As a result, micro-influencers can offer more persuasive and effective product or brand endorsements. Doing more with AI will be a marketing theme throughout 2024, and I recommend giving it a shot if you haven’t already, especially since there are many use cases: AI can be your content marketing assistant. Image Source 6.

Thought Leadership 106

Thought Leadership Marketing Marketers Influencer Marketing 106

Rock Content

JANUARY 6, 2024

Let’s take one of the biggest brands on the globe as an example. Apple’s success in the global market stems from consistent customer experience. The look of the brand, its messaging, and its purpose – all remain the same in different locations across the globe.

Content Marketing 79

Content Marketing Marketing Marketers Global Marketing 79

Martech

APRIL 20, 2023

Bloomreach Content, a headless content management system, now lets users add OpenAI’s ChatGPT Text Generator to it. Storyteq’s Brand Portals is an AI-powered creative production hub for localizing and activating global marketing campaigns faster.

Product 102

Product Shoppers User-Generated B2C 102

Rock Content

APRIL 18, 2023

For some brands, the entire global market may be the target. Here’s a brief look at why localizing is important if you’re looking to take your brand beyond the boundaries of your home base: Proper localizing helps a global brand build credibility within the desired markets.

Logistics 72

Logistics Global Marketing SEO Brand Management 72

Martech

DECEMBER 22, 2021

Good morning, Marketers, and if there was any question, the future looks bright if you’re in the marketing ops profession. Global marketing ops pro at AWS Darrell Alfonso has shared his projections of how the field will evolve next year. Shiv Gupta, Managing Partner, U of Digital. Chris Wood, Editor.

Global Marketing 106

Global Marketing Marketing Marketers Digital Marketing 106

Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. The top platforms director+ level marketers companies post video content on are Facebook, YouTube, Instagram, and TikTok.

Inbound Marketing 125

Inbound Marketing Influencer Marketing Social Media Marketing B2C 125

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree. Here are several types you may come across in the marketing world. Image and file management.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Adobe Experience Cloud Blog

MAY 3, 2019

Not to mention increased marketing expenses in a bid to introduce your brand to the local market! Why should you expand into new markets? Unlike in the past when big corporate brands ruled the global business realm, small businesses are currently steering the business forward across the world.

Logistics 133

Logistics Transform Law Global Marketing 133

Martech

OCTOBER 13, 2023

“Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The $13 billion global market represents 37% of all out-of-home. Image: DPAA Global. Brand data. Why we care. A campaign in the U.K.

CMO 121

CMO Advertising Advertisers Retail 121

Search Engine Land

OCTOBER 10, 2022

Vendors differentiate by offering more frequent or detailed data updates or content marketing features that sometimes require additional investment. Features to manage adjacent fields like PPC or social media marketing. Analysis and management of Google Shopping feeds. Content marketing analysis and performance tools.

SEO 95

SEO Retail Global Marketing Analytics 95

Martech

FEBRUARY 27, 2024

While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 Customer Engagement Review. What’s worse, only 6% apply customer insights to their product and brand approach. “At They see a brand.”

Global Marketing 108

Global Marketing Product Customer Branding 108

Set Up

DECEMBER 12, 2023

I believe the strongest brands will find ways to make every shopping moment unique, enjoyable, and meaningful to their customers, which, in turn, will drive brand loyalty.” Ellen Donahue-Dalton , the CMO of VillageMD, shared about “the importance of trust as a cornerstone of brand, experience, talent management and culture.”

Real Estate 59

Real Estate Manufacturing Retail Education 59

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. For B2B marketers looking to carve out spots in the B2B marketplace world, niche marketplaces offer ways to speak to new customers. Data Capabilities.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Martech

OCTOBER 22, 2021

Other vendors develop and manage a proprietary database of keyword terms. Learn more about search marketing at MarTech’s sister site Search Engine Land. With all of this data, it seeks to give brands a sense of how they’re coming across in search generally, even if the brand-related activity is happening on third-party sites.

SEO 138

SEO Analytics Marketing Marketers 138

Hubspot Marketing

JANUARY 4, 2024

In the process of learning more about these personas, I realized that, traditionally, brands created marketing personas to personalize campaigns for buyers in each buyer. You can define the brand positioning. 62% of businesses believe good UX positively impacts brand perception. You can enhance the user experience.

Analytics 118

Analytics Copywriting Communications Market Research 118

Martech

AUGUST 11, 2021

A customer that has that much confidence in your brand will also not think twice about moving a new item into the cart and clicking purchase. On the horizon for marketing automation. What was the promise of marketing automation when it was a new category in 2004? Chris Wood, Editor. Google updates policies on targeting minors

CRM 113

CRM Retail Customer Journey Global Marketing 113

Duct Tape Marketing

JULY 20, 2022

In this episode of the Duct Tape Marketing Podcast , I interview Mark Kilens. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing. From Content and SEO to ads and social media, Semrush is your one-stop shop for online marketing. Get Semrush.

CMO 79

CMO Global Marketing Education SEO 79

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. What inspired you to pursue a career in marketing?

Transform 105

Transform PR Marketing Marketers 105

Martech

JULY 22, 2021

By streamlining the OOH buy, brands save time and extra cost incurred when OOH is managed offline through individual sales calls. Marketers will find this inventory more brand safe than running the same ads on social platforms alongside controversial user-generated content. Read more here. Why we care.

CMO 110

CMO Customer Journey Non-Profit Advertising 110

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty. Think only the “cool brands” are killin’ it on social?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Customers.ai

JANUARY 26, 2024

We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually. B2B Marketing Tool: Sales Handy SalesHandy is a pretty cool email productivity tool that I’ve only recently learned about. LinkedHelper also has a great lists manager that allows you to build lead generation funnels. #4.

CRM 111

CRM User-Generated Analytics Marketing 111

Sprout Social

JUNE 15, 2021

This lack of research and analysis makes it difficult for marketers to succeed across the many platforms they manage. On top of that, business expectations of what it means to be a market leader are far more advanced than customer expectations. Ready to harness social data to bridge the gap between your brand and its consumers?

Gen Z 106

Gen Z Global Marketing Market Research Communications 106

Set Up

NOVEMBER 21, 2023

Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. As we are learning more efficient and optimized ways of managing projects, those new best practices will stick!

Manufacturing 59

Manufacturing Transform B2C Entertainment 59

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.

Thought Leadership 96

Thought Leadership Content Marketing Transform CMO 96

Search Engine Land

NOVEMBER 1, 2022

Now, they’re available globally. These ads can trigger for queries like brand name, card category and credit level. Now available in all Shopping Campaigns global markets.” Audience Ads management in Microsoft Editor. Performance Max import.

Product 89

Product Price Advertising Advertisers 89

Vertical Response

MARCH 22, 2024

It’s important to design a website that builds trust and authority while communicating your brand values. Here are some tips to keep in mind: Your domain should be easy to remember and relate to your brand name. Your website is a key marketing tool for attracting new customers and building your brand identity.

Transform 68

Transform Affiliate Marketing Shipping Education 68

Martech

JULY 12, 2021

One of those companies was Driscoll’s, the “only the finest berries” brand. We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Shopper marketing is where we spend most of our time and money now,” she said.

Shoppers 122

Shoppers Shopper Market Millennials Retail 122

Adobe Experience Cloud Blog

JANUARY 23, 2020

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into.

New Markets 152

New Markets Thought Leadership Energy Marketing 152

Digital Marketer

DECEMBER 19, 2022

The fact that the global market size of ecommerce continues to grow reflects these changes. In analyzing these behaviors, marketers have found the greatest advantages in demographic targeting and customer engagement. 10 Advantages of Ecommerce in Marketing. Omnichannel marketing. Availability of data.

Transform 83

Transform eCommerce Retail Entertainment 83