Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. In this article, we’ll outline everything you need to know about developing and sharing your own brand values.

Branding 126

Branding Communications Health PR 126

Hubspot Marketing

OCTOBER 12, 2023

No matter who you are and what you want to write about, there's a place for you on this platform. I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. It rewards in-depth, well-researched, and useful articles, not just popularity or brand awareness.

Promotion 116

Promotion eCommerce SEO Affiliate Marketing 116

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Used car dealers, home repair and health and wellness companies are also some of the most complained about companies. It’s also an opportunity to become the ‘hero’ in your customer’s story.

Management 101

Management Branding User-Generated Energy 101

Jeff Bullas

JANUARY 3, 2023

Keywords, especially long-tail keywords , have an important place in affiliate marketing. For instance, I am a vegan and love reading, talking, and promoting veganism. Use Clickbank to see if your desired niche has products you can promote as an affiliate. Product or brand comparison keywords. Image Source.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

SmartBrief - Marketing

MARCH 17, 2024

For influencers able to amass a sizable following, a plethora of opportunities emerge, including brand partnerships, collaborations and even the potential to launch their own companies and brands. This deeper understanding will help them select influencers for future engagements that align best with their brand ethos and beliefs.

Influencer Marketing 106

Influencer Marketing Health Transform Marketing 106

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. They are looking for articles about mental health, relationships, and getting healthier.

Finance 360

Finance Copywriting Health User-Generated 360

Hubspot Marketing

MARCH 30, 2022

Take a second to think about one of your favorite brands. That's because a brand's visual identity is a powerful tool for telling a company's story, building customer affinity, and increasing revenue. So it's no surprise that consistent brands are 3.5x more likely to have strong brand visibility than inconsistent brands.

Branding 104

Branding Health Communications Promotion 104

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. The HIPAA Privacy Rule expressly protects patient health information as it relates to how the data is shared, including in marketing and advertising efforts.

Health 100

Health Law Education Branding 100

Backlinko

JANUARY 8, 2024

Everything is in place to take advantage of the growing interest in fitness. It’s known for boosting cognitive function and is heavily promoted by podcast star Joe Rogan. You can also promote Onnit’s uniquely designed Primal Bells, adding a creative twist to fitness routines. It’s forecasted to hit an outstanding $6.73

Affiliate Marketing 52

Affiliate Marketing Health Fashion Finance 52

Martech

JULY 13, 2021

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.

Pharmaceutical 134

Pharmaceutical Health Marketing Marketers 134

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Branding 145

Branding Automobile Fashion Copywriting 145

Hubspot Marketing

JULY 8, 2019

When I scrolled through Instagram this morning on my commute, I commented on a friend's post about her vacation, scrolled right past an advertisement for a comforter, and double-tapped an influencer's post about a skincare brand. Since I trust her opinion, I'd definitely check out any skincare brands she endorses. Research Influencers.

Branding 136

Branding Influencer Marketing Health User-Generated 136

Businesses Grow

JANUARY 25, 2024

by Sonia Hunt, {grow} community member It took me almost dying for a fourth time to get serious about my health and well-being. As I look at the world today, I’m guessing this is a very good time to write about marketing career burnout and YOUR HEALTH. For you to thrive, you must prioritize your health and well-being first.

Health 79

Health Gen Z Food Marketing 79

Buffer Marketing

MAY 2, 2024

The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.  This could be to generate a specific level of income, work with certain brands, or create a new business that allows you to quit your day job.   What do you want to achieve?

Affiliate Marketing 79

Affiliate Marketing Manufacturing User-Generated Promotion 79

Duct Tape Marketing

JUNE 7, 2023

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. 15:11] Where does employer branding fit into the conversation of employee experience? [17:18] John, who is that?

Branding 75

Branding Whitepaper Transform Place 75

Hootsuite

JULY 7, 2022

You’ve come to the right place! It’s a relatively new strategy that lets brands work on campaigns with online personalities. The brand gets increased product visibility and awareness. Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns.

Influencer Marketing 104

Influencer Marketing Health Price Promotion 104

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 96

Branding Non-Profit Real Estate Transform 96

Martech

FEBRUARY 27, 2024

But in that pain, we rediscovered what truly matters: health, loved ones and the planet, along with compassion, adaptability and community. In its place, let’s rewrite it with authenticity, collaboration and impact so we can: Go beyond fleeting and forgettable campaigns. Solve problems, not just promote.

Marketing Strategy 111

Marketing Strategy Shipping Marketing Marketers 111

Hubspot Marketing

NOVEMBER 8, 2023

They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process. Immersive Experience I like physical spaces because they give customers the opportunity to see, feel, and experience your brand. Sure, it's all about your brand, but your brand is for them.

COS 102

COS Food Transform Direct Mail 102

Buffer Marketing

APRIL 10, 2024

It wasn’t a viable path for most creators — and there weren’t many options in the first place. Partner with brands on sponsored content There’s no way you’ve scrolled through your Instagram feed without coming across a sponsored post.

Affiliate Marketing 100

Affiliate Marketing Non-Profit Finance Promotion 100

Use Insider

FEBRUARY 16, 2022

The pandemic has placed marketers into a precarious position, where in addition to all the regular complexities of marketing, marketers must also balance volatile shifts in consumer supply and demand. Many brands have been forced to close their physical stores for their community’s health and well-being.

Marketing Strategy 97

Marketing Strategy Shoppers Shipping Health 97

Search Engine Land

OCTOBER 20, 2022

The new feature will let brands place ads using data drawn from riders’ travel history and their precise geographic destinations, according to Uber. Though not available globally yet, Uber is testing the ads with a few brands at launch. The FTC even sued data broker Kachava Inc.

Health 96

Health Retail Advertising Advertisers 96

Search Engine Land

MAY 22, 2023

They only charge for link placements that meet agreed-upon expectations, offer domains and pages for approval (clients have the flexibility to select the pages that are most suitable for the project they are promoting), and do not require prepayment. Fields: SaaS/Software, finance/fintech, ecommerce, health and wellness and many more.

Real Estate 91

Real Estate Finance Price Health 91

AWeber

MARCH 11, 2024

And it gives you another way to earn income and promote your books and products to a wider audience. If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. This recipe for food blogging success walks you through every step you need to know to launch and promote your new site.

Food 94

Food Affiliate Marketing Promotion SEO 94

Ariyh

DECEMBER 12, 2022

.: This research integrates many strands of existing research in branding design. bug repellent, work safety boots, health insurance), use designs that look and feel structured (e.g. bug repellent, work safety boots, health insurance), use designs that look and feel structured (e.g. So the brand seems effective and reliable too.

Branding 52

Branding B2C Fashion Price 52

Use Insider

MAY 14, 2024

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook. What are the benefits of retention marketing?

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Martech

FEBRUARY 23, 2024

Dig deeper: Google annotations: The secret weapon email marketers should use in 2024 Email providers Email marketers are reliant on email providers to get messages to inboxes (or the Promotions tab). That’s exactly the type of behavior that led to the bulk email restrictions in the first place.

Email Marketing 112

Email Marketing Marketing Marketers Health 112

Marketing Insider Group

OCTOBER 14, 2019

The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. They can’t, however, forget the branding investments that helped them grow to what they are today.

Branding 67

Branding Copywriting CMO Health 67

Set Up

OCTOBER 10, 2023

Adopting B2B Marketing Approaches Brian Yokley, the VP of Marketing for Strive Health, made the point that B2B marketing is extremely influential in the Healthcare space. Brands like Aerie and Coca Cola do a great job with user-generated content, which I think is a really exciting and often unexplored avenue for B2B tech companies.”

Transform 59

Transform Health CMO Key Performance Indicator 59

Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. But times have changed. sproutsocial.

Health 140

Health Advertising Advertisers Communications 140

Backlinko

JANUARY 8, 2024

The health and wellness industry is booming. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 108

Health Affiliate Marketing Non-Profit Food 108

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

SEPTEMBER 28, 2022

With so many users, there are plenty of opportunities for brands to create viral content that captures the attention of their target audiences. Hashtags for Health and Wellness Content. Pro Tip: If you and your loved ones go to an event or famous place, include that in your hashtags. Hashtags for Health and Wellness Content.

Food 86

Food Health Entertainment User-Generated 86

Sprout Social

MAY 11, 2021

If you want to optimize your processes, your social media approval workflow is a great place to start. As social becomes a core part of agency offerings, you need to have the infrastructure in place to operate smoothly at scale. Approval workflows promote more active collaboration between you and your client’s teams.

Transform 125

Transform Communications Health Promotion 125

Hootsuite

JUNE 29, 2023

It’s also important for maintaining the brand’s reputation. A social media style guide is a set of rules that dictate how your brand shows up on social. These cover things like your brand voice, visuals, and personality. They’re the best way to ensure your content is cohesive, consistent, and on-brand.

Health 79

Health Law Education Manufacturing 79

Search Engine Land

JUNE 21, 2023

Why we care: Advertisers will potentially need to take action depending on how their brands are impacted by the updates. Gambling ads are now approved – Marketers in the gambling and betting sectors can now place ads on the Microsoft Audience Network. What are the new rules? However, an exact date has not yet been confirmed.

Law 95

Law Advertising Advertisers Health 95

Hubspot Marketing

SEPTEMBER 7, 2022

There are plenty of smaller podcast platforms listeners use every day, so you need to submit your RSS Feed to those places as well to attract as many listeners as possible. Though submitting your podcast to all these different places might sound overwhelming, it's actually very simple. Have a target audience. Invite guests.

Health 125

Health Promotion SEO Email Marketing 125