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How to Market a Manufacturing Company in 2024

Marketing Insider Group

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity.

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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads.

Insiders

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Storytelling with data: Strategies to captivate your audience

Hootsuite

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR
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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it. Why tracking Reddit trends is important for your brand Reddit is built to spark trends.

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Why it’s time to add Reddit marketing to your mix

SmartBrief - Marketing

So why are brands and marketers still not sold? While brands assume some risk when joining the platform, the upside far outweighs the risk. Here are six ways agency and brands can extract value from Reddit marketing. Most brands and marketers use the usual suspects — Facebook, Instagram, X, LinkedIn, YouTube and TikTok.

PR
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8 best brand monitoring software to grow your brand in 2025

Sprout Social

But the reality is that while some brand mentions present valuable opportunities for engagement, others require urgent attention to prevent reputation damage. Brand monitoring software captures conversations across the digital landscape. What is brand monitoring? What should you monitor for your brand?

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Email is essential for brands and organizations to stay in touch and nurture their audience throughout this journey.” Loyalty/advocacy. Reactivation/win-back. a hard sell).