Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. It educates your target audience and gives them a sense of who you or your brand is so they can decide whether they want to work with you. Let them see your confidence, your sense of humor, and who or what your brand is.

Video Marketing 78

Video Marketing Marketing Plan Marketing Marketers 78

Hubspot Marketing

FEBRUARY 13, 2023

Social media communities are incubators for brand awareness, loyalty, and trust. They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal. The first part is here.

Branding 124

Branding Customer Journey Customer Management 124

Hubspot Marketing

AUGUST 8, 2022

According to a HubSpot Blogs report of 500+ video marketers, almost half ( 48% ) of marketers plan to increase their investment in YouTube this year. While many marketers find success on YouTube for different reasons, its large user base ( 2.6 To learn more about TikTok marketing, check out this helpful guide.

Video Marketing 118

Video Marketing Branding User-Generated Millennials 118

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. ” “For many brand marketers, RMNs are seen to be a ‘have to buy’ versus a ‘want to buy.’” We use RMNs to protect our brands as much as build our brands.” RMNs do hold real value.

Retail 106

Retail Branding Advertising Advertisers 106

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging. Marketing is responsible for external communications.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketing 70

Buffer Marketing

FEBRUARY 13, 2024

  Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers.  But first, it’s helpful to have a little context on Leap Years before kicking off any special marketing campaigns.

Branding 104

Branding Social Media Marketing Food Marketing Plan 104

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Marketing Plan 89

Marketing Plan Event Marketing Marketing Marketers 89

Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Long-Form Video.

Video Marketing 109

Video Marketing Branding User-Generated Marketing 109

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

Marketing Plan 52

Marketing Plan Key Performance Indicator Communications Marketing 52

Content Marketing Institute

OCTOBER 12, 2018

Each episode includes a discussion of the business and marketing plan for the property. Content marketers looking for better results. Even though both men and women buy razor blades, the company’s content marketing aims squarely at men. You can catch them all through Content Marketing World’s video on demand.

Place 92

Place Marketing Strategy Content Marketing Real Estate 92

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Branding 145

Branding Automobile Fashion Copywriting 145

Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Define your vision for success. Understand your audience.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Sprout Social

NOVEMBER 28, 2022

Stories are one of the best places to promote limited-time discounts. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. We love this behind the scenes photoshoot by clothing brand Alice and Wonder.

Branding 122

Branding Gen Z User-Generated Promotion 122

Hubspot Marketing

SEPTEMBER 19, 2022

According to our 2022 Marketing Trends Survey report , 34% of marketers plan to stop leveraging podcasts or other audio content in 2022. It’s likely because of the major roadblocks that marketers still face in the podcast marketing space. However, not every brand can go this route. Organic Discoverability.

Branding 95

Branding Marketing Marketers Promotion 95

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bust out your marketing plan and let’s go. Partner with brands. To maintain your integrity, work with brands that: Naturally fit your content and personality.

Branding 112

Branding Affiliate Marketing eCommerce Social Media Marketing 112

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 162

Marketing Strategy Marketing Marketers Target Market 162

Sachs Marketing Group

JUNE 21, 2023

In today’s fast-paced digital world, businesses often struggle to make their brand stand out amongst the sea of competitors. Building and maintaining brand awareness is challenging, especially when consumers are constantly bombarded with information. Without brand awareness, even the best products can get lost in the crowd.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. View image as a file.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in. Start with micro-influencers.

eCommerce 111

eCommerce Marketing Marketers Influencer Marketing 111

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 130

Marketing Strategy Marketing Marketers Target Market 130

Trade Press Services Newsletter

MARCH 2, 2023

Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. Review and refresh the copy and design for these automated emails to ensure they are engaging and accurately reflect your brand.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Source ) 2.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

SmartBrief - Marketing

MARCH 10, 2024

For starters, consider sending new subscribers a customized welcome series introducing your brand to set the stage. By implementing the above steps and considering competitor insights, you can develop an effective email marketing plan for your brand that attracts, engages, and converts potential customers.

Analytics 114

Analytics Key Performance Indicator Email Marketing Place 114

Content Marketing Institute

JUNE 25, 2018

Someone is discussing your brand and you better be there to listen and participate. Consider these three ways to turn those brand mentions into content assets. You generate more exposure for those favorable brand mentions and thus create a more powerful digital context around your brand. The web is open and public.

Branding 103

Branding Transform Promotion Influencer Marketing 103

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

OnPassive Marketing

SEPTEMBER 24, 2022

This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing. When you can connect with your target audience on a personal level, they’re more likely to trust and respect your brand.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Marketing Insider Group

OCTOBER 25, 2011

The first step to great marketing is having a great marketing plan. However, not everyone bothers to plan – even though most agree that it is the foundation to successfully achieving your marketing objectives. ” If you haven’t started your marketing plan exercise, now is the time!

Marketing Plan 76

Marketing Plan Inbound Marketing Marketing Mix Marketing 76

Rock Content

APRIL 12, 2024

In fact, the 2024 State of Marketing Report – revealed that over 60% of marketers plan to ramp up their AI investments for content creation and personalization. Because AI is on the edge of becoming a marketer’s best friend. Influencer marketing is now a cornerstone of modern marketing strategies.

Influencer Marketing 92

Influencer Marketing Marketing Marketers SEO 92

SmartBrief - Marketing

MARCH 17, 2024

For influencers able to amass a sizable following, a plethora of opportunities emerge, including brand partnerships, collaborations and even the potential to launch their own companies and brands. This deeper understanding will help them select influencers for future engagements that align best with their brand ethos and beliefs.

Influencer Marketing 106

Influencer Marketing Health Transform Marketing 106

Martech

APRIL 12, 2024

While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked. One of the primary benefits of a programmatic approach in marketing operations is maintaining a consistent brand voice and message across all channels.

Management 111

Management Product Key Performance Indicator CMO 111

Rock Content

FEBRUARY 4, 2021

Brand positioning is the central element of the success, sustainability and permanence of a business in any field. In this article, we want to fully explore this concept, delving into its essence and key factors, among other strategic aspects that can be the great differential for your brand positioning in the market.

Branding 72

Branding Neuromarketing Manufacturing User-Generated 72

Duct Tape Marketing

MAY 8, 2024

By infusing personality and entertainment into marketing efforts, businesses can capture attention and foster genuine connections. Questions I ask Allan Dib : [01:31] Why Lean Marketing instead of MORE Marketing? [04:12] 08:19] What does it take to show up in places like Reddit? [12:05] 07:24): YouTube is another place.

Transform 70

Transform Entertainment Place CRM 70

Trade Press Services Newsletter

NOVEMBER 2, 2022

Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. Yet only 40 percent of B2B content marketers have a written marketing plan in place. Not a fan of public speaking?

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Hubspot Marketing

MARCH 8, 2024

Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. trillion USD market cap. Data Reportal , 2023) Most marketers say they have an employee responsible for managing social commerce. trillion USD market cap. trillion USD market cap.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94