Search Engine Land

NOVEMBER 6, 2023

New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos. Raising prices for consumers. Consumers pay the price. Why we care. The impact of Junks Ads.

Price 111

Price Shoppers Advertising Advertisers 111

Hubspot Marketing

FEBRUARY 27, 2024

I almost entered my card details when I spotted a beautiful purple mat with a similar price and great reviews. Despite all the awesomeness, I hesitated because the brand was unfamiliar. All this made me wonder: Why do we always go for Amazon deals, leaving smaller brands behind? Is it just about prices or something else?

Branding 104

Branding Price Customer loyalty Marketing 104

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 132

Product SEO Copywriting eCommerce 132

Hubspot Marketing

MAY 11, 2023

SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. In this post, we’ll explore what SEO agencies do, how they structure their prices, and how you can tell if they’re worth the cost. They help boost authority and build brand awareness.

Price 123

Price SEO eBook Succession Management 123

Hubspot Marketing

FEBRUARY 8, 2023

However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item's product attributes to ensure it's right for me. Product attributes play an essential role in the decision-making process for buyers.

Product 102

Product Manufacturing Price Marketing 102

Ariyh

DECEMBER 11, 2023

This is a 3min practical summary of a scientific study 🎓 Join 24,595 marketers who grow faster using science, not flawed opinions 📈 Subscribe here Today’s insight is brought to you by… Zaplify Stop wasting hours prospecting manually. Just-below pricing just got a whole lot more attractive. New to Ariyh ?

Price 62

Price B2C Food Promotion 62

Hootsuite

AUGUST 5, 2021

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. The global influencer market is a $13.8 Creating branded content involves time, labour, skill, and production costs. And paying the right price pays off.

Price 145

Price Affiliate Marketing Food Influencer Marketing 145

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 105

Influencer Marketing Branding Gen Z Marketing 105

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Many brands may instinctively cut back on their ad budgets during a slowdown. Here’s how.

Branding 121

Branding Finance Marketing Marketers 121

Buffer Marketing

APRIL 9, 2024

  Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible.   Of course, productivity tools are nothing new — but with the addition of artificial intelligence, they’ve become even more powerful. These are the ones I keep coming back to. 

Product 108

Product Price User-Generated Social Media Marketing 108

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. What is Product Marketing? What is Product Marketing?

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Ariyh

MARCH 21, 2023

This is a 3min practical summary of a scientific study 🎓 Join 16,646 evidence-based marketers that grow using science, not opinions 📈 Subscribe now. 📝 Intro It’s time for your annual sale and you’re discounting your prices. 99 pricing (e.g. New to Ariyh ? perfumes, flowers or watches).

Price 62

Price B2C Fashion Promotion 62

Marketing Insider Group

JUNE 10, 2020

As businesses look for surefire ways to attract customers, many are turning to the oldest method in the book: cutting prices. If your costs have recently been lowered through a new purchasing strategy or increased competition among suppliers, a price cut may be the way to go. Not all price cuts, however, are created equal.

Price 104

Price Marketing Marketers Product 104

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. Seeking lower prices. Why we care. Power shoppers. Get MarTech!

Shoppers 85

Shoppers Price Gen Z eCommerce 85

Businesses Grow

MAY 20, 2024

Yes, there is a most important word in marketing! The most important word in marketing A few years ago, I helped a business selling highly engineered metal parts to the aerospace market. The most important word in marketing A few years ago, I helped a business selling highly engineered metal parts to the aerospace market.

Shipping 117

Shipping Non-Profit Price Marketing 117

Hubspot Marketing

APRIL 2, 2024

Just like every building needs a foundation, every business needs brand architecture. It's the structure that allows you to organize your offerings, develop a brand identity , and gain brand equity. Without this framework, there's no connection between your brand's offerings, messaging, and identity.

Branding 97

Branding Customer loyalty Food Market Segmentation 97

Marketing Insider Group

JULY 20, 2021

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy. Read on for a complete guide to B2B pricing. Value-Based Pricing.

Price 142

Price Product Place Customer 142

Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. This article shows how to extract these insights to make smarter inventory, pricing and assortment decisions. Best-sellers report Offers insights into the most popular products and brands in both paid and unpaid listings, including inventory status.

Retail 91

Retail Product Non-Profit Price 91

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. For example, my primary KPIs as a head of marketing at Belkins are CAC and new revenue. Why did we choose these KPIs?

Product 128

Product Customer Acquisition Key Performance Indicator Customer Journey 128

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. To deal with product data at scale, consider implementing product scoring.

Product 95

Product Transform Price Market Trends 95

Ariyh

SEPTEMBER 25, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,090 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok How do you put together an omnichannel marketing plan? personal care products, healthy food, supplements).

Product 101

Product Food Health B2C 101

Ariyh

MAY 22, 2023

This is a 3min practical summary of a scientific study 🎓 Join 18,809 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Storyblok Translating and localizing your content can drain your resources if you don’t do it right. New to Ariyh ?

Price 57

Price B2C Promotion Product 57

OnPassive Marketing

OCTOBER 15, 2022

Understanding the three levels of product in marketing is essential because it will help you evaluate what is most important for your business. It will also help you better understand how these products can influence your company, customer experience, and even pricing. What Are The Three Levels Of Product In Marketing.

Product 83

Product Marketing Mix Price Marketing 83

Hubspot Marketing

AUGUST 29, 2022

As a result, many companies are notifying customers of price increases. If that sounds like your company, keep reading to learn how to address price changes and key things to avoid. How to Address Price Changes. A 2022 survey by Gartner revealed that nearly 40% of consumers want detailed and honest explanations for price hikes.

Price 101

Price Customer loyalty Communications Management 101

OnPassive Marketing

OCTOBER 30, 2022

Product marketing is a type of marketing that revolves around the enhancement of a product. Product marketers are responsible for a product’s image, branding, and overall quality. Types Of Product Marketing? Types Of Product Marketing?

Product Marketing 75

Product Marketing Product Traditional Marketing Marketing 75

Hubspot Marketing

JUNE 26, 2019

Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. Volkswagen also released a TV commercial for the bus that’s clever, minimalist, and on-brand. So who works on this type of marketing? Product marketers.

Product Marketing 145

Product Marketing Product Price Marketing 145

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. Whether you run a small business or a global brand like Tesla, the four Ps of marketing apply.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Branding 100

Branding Fashion Food COS 100

Hubspot Marketing

NOVEMBER 15, 2022

Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours. It’s also likely that new brands and businesses will pop up in the future with similar products. Image Source.

Product 90

Product Energy Branding Price 90

Hubspot Marketing

AUGUST 21, 2020

I didn't consider testing out a different brand, or purchasing one from another retailer. Understanding product classification can help you understand your consumers' general buying behaviors, which will help you market your product more effectively. There are four types of product classification.

Product 145

Product Price Retail Marketing 145

Hubspot Marketing

APRIL 9, 2021

Choosing the right pricing for your product is a little bit like Goldilocks. Plus, consumers might not value your product or brand as highly if they see a much lower cost than competitors'. Let's dive into the pros and cons of A/B testing your pricing — and how to do it. But how can you get it just right ?

Price 126

Price Product Branding Customer 126

Buffer Marketing

MAY 9, 2023

The problem is we can get stuck in our own heads and end up developing products and services that we think are brilliant, only to put them on the market and find that nobody wants them. Below, I’m going to walk you through how my team developed this product, step by step.

Product 102

Product Manufacturing Marketing Marketers 102

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 52

Marketing Strategy Branding Market Segmentation Marketing Mix 52

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Social listening is the practice of using social tools to monitor what people are saying about your brand online.

Branding 100

Branding Price Analytics Social Media Marketing 100

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Benefits of Productized Services for Your Customers.

Product 141

Product Price Copywriting B2C 141

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 107

Branding Fashion Gen Z Entertainment 107

Ariyh

NOVEMBER 21, 2022

This is a 3min practical summary of a scientific study 🎓 Join 14,868 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Storyblok What are the 4 must-have technologies to create, grow, and scale your ecommerce store? New to Ariyh ?

Price 52

Price eCommerce Retail B2C 52