Martech

AUGUST 6, 2025

The post Breaking playbooks: AI and the new marketing era with Ed See appeared first on MarTech. Email: See terms.

New Markets

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer Marketing

Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns.

Key Performance Indicator

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience.

Social Media Marketing

Aspiration Marketing

APRIL 22, 2025

Picture this: your company is exploding onto the global scene, but your marketing team is drowning in spreadsheets, frantically trying to translate website copy, social media posts, and email campaigns for each new market. Deadlines are missed, messages get lost in translation, and your brand image suffers.

Marketing

Duct Tape Marketing

SEPTEMBER 18, 2024

Whether it’s social media, email, content marketing, or something else, this section ensures that your efforts are focused where they’ll have the biggest impact. Brand Strategy Your brand is more than just a logo or tagline – it’s the perception people have of your business.

Transform

Martech

NOVEMBER 21, 2024

Like hiring new people that can add awesomely to our business. Like opening new markets in countries where we are not now in business. Dig deeper: What are marketers’ investment priorities as 2024 winds down? I know that brand is making a comeback in B2B after years of demand generation. That would be bad.

Transform

Hubspot Marketing

NOVEMBER 19, 2024

Benefits of B2B Market Research Conducting market research should deliver a lot of benefits. She’s the CEO of Boldthink , a brand consultancy. Goodwin shared several benefits recent clients have received from B2B market research. You can also reach new markets or expand into current ones with good research.

Market Research

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. reduction in marketing overhead costs (versus 7.0% Customer retention and brand value metrics hit two-year lows. The investment is delivering tangible results: 8.6%

Transform

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy? But what about a global strategy?

Social Media Marketing

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. DON’T: Assume an influencer’s followers already know about their brand relationships.

Gen Z

Martech

AUGUST 14, 2024

Maybe there’s a tiny bit of fun money for something innovative, like updated templates or a new marketing automation platform, but that’s it. We might be major-league pros at marketing the company, but drop the ball when advocating for ourselves. Thanks for your time, Ryan Wrapping up Email marketing is at a crossroads.

Email Marketing

Martech

NOVEMBER 21, 2024

Like hiring new people that can add awesomely to our business. Like opening new markets in countries where we are not now in business. Dig deeper: What are marketers’ investment priorities as 2024 winds down? I know that brand is making a comeback in B2B after years of demand generation. That would be bad.

Transform

Lynton Web

AUGUST 29, 2024

This feature allows you to tailor your content to different languages while maintaining a consistent brand message. This tool can significantly accelerate your multi-language content creation, allowing you to reach new markets more efficiently. Ready to unlock your global marketing potential?

User-Generated

Backlinko

FEBRUARY 7, 2025

Do you want to: Enter a new market? Improve your brand positioning ? The report also showed the traffic share among the four brands, with Fernish getting 13% of the total traffic. However, the brand now also seems to be leveraging image SEO to improve its organic search performance. Find key differentiators?

Price

Hubspot Marketing

JULY 12, 2024

Brand awareness, advocacy, sales acceleration, and increased product usage are all very real, very tangible benefits of a thriving community. Max Pete gives the example of using Square’s community reach to bring attention to a new marketing campaign. Unfortunately, that means it’s also hard to put a price tag on it.

Management

Exposure Ninja

JULY 11, 2025

With AI Search, platforms like ChatGPT , Gemini , and Google’s new AI Mode generate answers using more than just keywords and backlinks. They consider brand sentiment , market share , and topical authority to decide which brands to mention. If your brand is included in their answers, you gain instant credibility.

Branding

Martech

SEPTEMBER 23, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a national healthy snacks brand. Context) In addition to your other context, you are the CMO of a national healthy snacks brand. What was the outcome?”

Management

Hubspot Marketing

JULY 22, 2024

While your company might promote the product itself using certain ad space, your marketing channels are where you'll publish the content that educates your buyers, generates leads, and spreads awareness of your brand. Marketing Plan Timeline Rolling out a new marketing plan is a big lift.

Marketing Plan

Martech

MAY 21, 2025

If youre already running campaigns like Performance Max, Shopping or broad match Search, youre automatically eligible for these new placements, so no extra work is needed. Ads are also popping up in Googles AI Mode, so your brand can appear right when people explore their options. Merchant Center is becoming a brand and content HQ.

Transform

Hootsuite

APRIL 22, 2025

Whether youre just starting out with social media marketing or youve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI. What is Facebook marketing? Facebook marketing is promoting your company or brand on the Facebook platform. in the public eye) or a well-known brand.

Gen Z

Martech

AUGUST 5, 2024

I got a new pair of sunglasses at a good price, and Costco got my money. Product placement Product placement isn’t a new marketing strategy. I have no idea of the brand or model of the sunglasses that the AI-generated hiker was wearing (it was all concocted, after all). Brand safety around this will be tough.

Product

Martech

OCTOBER 9, 2024

Data Gravity, Privacy and AI Explore how data gravity, privacy and AI will continue to redefine the marketing and advertising landscape, transforming from fleeting trends into enduring industry shifts.

Transform

Search Engine Land

JULY 25, 2024

SEO can be seen as “OK to turn off for a bit,” while a brand rests on its laurels, assuming that the current performance won’t worsen during the downturn. ad market saw a decline of 13%. But if you fail to support brands or examine how your core customers’ needs evolve, you will likely jeopardize your medium to longer-term performance.

SEO

Martech

JULY 16, 2024

Recently, I was on an industry conference panel, and a fellow panelist summed up the market well. ” We have the ingredients to create a brand-new dish, but right now, we’re just sprinkling them on top of things we’ve already made. The reality is that AI works best with large amounts of data.

Place

Set Up

DECEMBER 3, 2024

The film teamed up with more than 64 Brands , creating products that crossed beauty, fashion, and lifestyle categories: MAC Cosmetics : Limited-edition makeup featuring bold greens and pastels appealed to beauty lovers​. What Can Marketers Learn? These partnerships helped Wicked extend its appeal far beyond musical fans.

Gen Z

Marketing Insider Group

MAY 20, 2025

To accomplish this, avoid trying every new marketing trend and put more effort into the strategies you already know drive results. Brand awareness Unless youve got millions of dollars like large corporations, dont spend money to generate brand awareness. The 80/20 rule, also known as the Pareto Principle , applies here.

Energy

Neil Patel

JUNE 16, 2025

For some companies, that means a new logo. For others, it means a new name, a new voice, or even an entirely new product offering. Keep in mind, there is a difference between a brand refresh and a rebrand. The most common reasons I see rebands happen: You’ve outgrown your original brand.

Key Performance Indicator

Lynton Web

APRIL 1, 2025

From coordinating brand messaging across different regions to ensuring consistent customer experiences worldwide, international franchises face complexities that demand sophisticated solutions. But scaling these operations globally requires systems that can adapt to different markets while maintaining your brand's core strengths.

Transform

Set Up

JULY 16, 2025

Start With Strategy, Not Tactics The most effective marketing budgets don’t start with a list of channels or campaigns; they start with business goals. Whether you're entering a new market, launching a product, growing revenue in a key segment, or strengthening retention, your marketing investments should directly support these outcomes.

Finance

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. We also explain Sprouts role as a LinkedIn marketing tool and how to use it to the fullest.

Management

Set Up

APRIL 8, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. So, how can financial brands stay ahead? Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next.

Transform

Set Up

APRIL 7, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. So, how can financial brands stay ahead? Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next.

Transform

Search Engine Land

AUGUST 13, 2024

When exploring new markets or product lines If you’re launching a new product or testing new keywords, broad match keywords can help you gather data on search intent and add keywords that you may not have found in initial keyword research.

Management

Hubspot Marketing

MARCH 26, 2025

A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Though the steps are simple, running marketing videos on Facebook has many moving parts to consider. Define big-picture marketing goals. Are you aiming for product education, brand awareness, or driving traffic?

Video Marketing

Search Engine Land

AUGUST 29, 2024

Clearly articulate business objectives Specify the overall business objectives, such as increasing revenue, enhancing brand awareness, generating leads or boosting engagement rates. While new marketing strategies may seem promising, ensure these channels align with your customer’s journey.

Digital Marketing

SocialPilot

JULY 7, 2025

Why it matters for marketers: If your brand is investing in video, make sure your hooks are strong and your content grabs attention quickly. Instagram’s Virtual Reality Features Instagram is stepping into immersive territory with its new VR galleries , letting users display photos and videos in 3D spaces.

Thought Leadership