Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Businesses Grow

AUGUST 14, 2024

Last year I published a book about brand communities — a comprehensive view of one of the hottest trends around. In a new Marketing Companion podcast episode, Sara Wilson and I tackle some fascinating issues, including the role of community momentum in the current U.S. Just click here to listen!

Branding 62

Branding Email Marketing Customer New Markets 62

Search Engine Land

SEPTEMBER 19, 2023

Much like paid search practitioners occasionally like to borrow competitor clout and poach traffic by bidding on brand terms, SEO professionals who are growing brands in new markets need to look at poaching the demand that already exists for related markets – and then explain why their brand is a great alternative.

New Markets 125

New Markets SEO Energy Inbound Marketing 125

Content Marketing Institute

JULY 19, 2024

Learn about the latest marketing metric to make headlines — share of model. It’s got everything to do with generative AI’s large language models and your brand. It’s got nothing to do with runways or stocks.

New Markets 132

New Markets SEO Marketing Marketers 132

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. The post How to implement new marketing technology to drive innovation appeared first on MarTech.

Transform 129

Transform New Markets Retail New Technology 129

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer Marketing 129

Influencer Marketing Key Performance Indicator Transform Marketing 129

Content Marketing Institute

OCTOBER 18, 2022

As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content. Continue reading →

Branding 141

Branding Content Marketing Marketing Marketers 141

Martech

DECEMBER 9, 2024

With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI. Amidst this wave of automation and innovation, the role of the human marketer is more vital than ever.

Customer Journey 121

Customer Journey Analytics Branding Customer 121

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience.

Social Media Marketing 130

Social Media Marketing User-Generated Marketing Marketers 130

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. Which platforms work best for B2B influencer marketing?

Influencer Marketing 143

Influencer Marketing Branding B2C Marketing 143

Hubspot Marketing

MAY 30, 2023

AI Marketing Jobs The following are marketing jobs and opportunities that are on the rise due to advancements in AI and marketing automation. AI Trainers AI must be trained to learn, improve, and be a great asset to any marketing strategy.

New Markets 133

New Markets Copywriting Digital Marketing Marketing 133

Martech

MAY 19, 2025

For marketers, particularly those navigating manufacturing and international commerce, this moment demands strategic reinvention. That’s why some brands are discovering hidden opportunities amid the economic turbulence. When markets fracture and trade barriers rise, vision separates survivors from thrivers.

Transform 112

Transform PR Law Manufacturing 112

Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns.

Key Performance Indicator 126

Key Performance Indicator Analytics CRM Retail 126

ConsumerTalk

OCTOBER 4, 2023

Introduction How can your company break into new markets effectively? By donating items or money or by promoting a business, your company can expand its CPG consumer reach, helping you grow into new markets. CPG sponsorships can help you expand your consumer reach. Sponsorships are mutually beneficial for both parties.

New Markets 107

New Markets Marketing Marketers Promotion 107

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. reduction in marketing overhead costs (versus 7.0% Customer retention and brand value metrics hit two-year lows. The investment is delivering tangible results: 8.6%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Marketing Insider Group

OCTOBER 16, 2023

Channel fog is an issue with marketing, customer service , and internal operations alike. It leads to a chaotic and complicated number of notifications that employees and customers must wade through as they attempt to interact with a brand. UserIQ is an innovative platform that is helping brands track the impact of their channels.

Branding 121

Branding Communications Energy User-Generated 121

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. DON’T: Assume an influencer’s followers already know about their brand relationships.

Gen Z 126

Gen Z Influencer Marketing Health Promotion 126

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy? But what about a global strategy?

Social Media Marketing 133

Social Media Marketing Marketing Marketers User-Generated 133

Kuno Creative

MAY 4, 2023

In the excitement of innovation, expanding into new markets and seeking investments or acquisitions, fast-growing companies sometimes overlook the fundamentals that form their brand strategy.

Branding 98

Branding New Markets Marketing Marketers 98

Martech

OCTOBER 17, 2023

OK, now picture that warm vibe in the digital marketing scene. We’re swamped with cold ads and meh campaigns from brands that seem to miss the mark. Yet, there’s a light cutting through this online haze: influencer marketing. The evolution of influencer marketing Celebrities were once the golden ticket to product success.

Influencer Marketing 124

Influencer Marketing Branding User-Generated Marketing 124

Hubspot Marketing

DECEMBER 13, 2022

While we don't have a crystal ball, our final analytics report of the year aims to give you an insightful glimpse of how industries are performing in Q4, and help you make the most informed decisions for your brand as 2023 begins. Below, we'll dig into a few specific marketing themes. Without further adieu, let's dive in. Sample size.

Branding 134

Branding Manufacturing Health Retail 134

Hubspot Marketing

JULY 12, 2024

Brand awareness, advocacy, sales acceleration, and increased product usage are all very real, very tangible benefits of a thriving community. Max Pete gives the example of using Square’s community reach to bring attention to a new marketing campaign. Unfortunately, that means it’s also hard to put a price tag on it.

Management 141

Management Traditional Marketing Promotion Price 141

Martech

NOVEMBER 21, 2024

Like hiring new people that can add awesomely to our business. Like opening new markets in countries where we are not now in business. Dig deeper: What are marketers’ investment priorities as 2024 winds down? I know that brand is making a comeback in B2B after years of demand generation. That would be bad.

Transform 106

Transform Finance Marketing Marketers 106

Martech

AUGUST 5, 2024

I got a new pair of sunglasses at a good price, and Costco got my money. Product placement Product placement isn’t a new marketing strategy. I have no idea of the brand or model of the sunglasses that the AI-generated hiker was wearing (it was all concocted, after all). Brand safety around this will be tough.

Product 127

Product User-Generated Price Entertainment 127

Businesses Grow

MARCH 10, 2025

2) From big campaigns to small acts of cultural relevance A few years ago, Pepsi announced that the big brand “bonfires” were over. Brands had to connect to moments of cultural relevance. But it became clear as brands became part of music, sports, fashion and leaned into emerging consumer signals. My guess is: ZERO.

Transform 103

Transform Influencer Marketing Thought Leadership Marketing 103

Martech

OCTOBER 9, 2024

Data Gravity, Privacy and AI Explore how data gravity, privacy and AI will continue to redefine the marketing and advertising landscape, transforming from fleeting trends into enduring industry shifts.

Transform 114

Transform Marketing Marketers Advertising 114

Martech

AUGUST 14, 2024

Maybe there’s a tiny bit of fun money for something innovative, like updated templates or a new marketing automation platform, but that’s it. We might be major-league pros at marketing the company, but drop the ball when advocating for ourselves. Thanks for your time, Ryan Wrapping up Email marketing is at a crossroads.

Email Marketing 131

Email Marketing Marketing Automation Platform Branding Customer 131

Search Engine Land

JUNE 28, 2024

Advertisers should care about this update as it allows for adding their own assets to the Product Studio giving a higher likelihood for creating not just high quality product images but also having a higher relevancy to their brand. What’s new. File upload: Merchants can now directly upload new product images to Product Studio.

Product 83

Product New Markets Advertisers Advertising 83

Martech

SEPTEMBER 23, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a national healthy snacks brand. Context) In addition to your other context, you are the CMO of a national healthy snacks brand. What was the outcome?”

Management 108

Management CMO Key Performance Indicator Marketing 108

Vertical Response

MAY 10, 2024

To craft a slogan that sticks, know your audience, highlight benefits, keep it simple yet powerful, and ensure it reflects your brand’s personality. Slogans are key in marketing, requiring careful testing and refining to ensure they resonate with consumers and accurately represent the brand.

Branding 105

Branding Transform Communications Copywriting 105

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. We also explain Sprouts role as a LinkedIn marketing tool and how to use it to the fullest.

Management 101

Management B2C User-Generated Communications 101

Hubspot Marketing

NOVEMBER 19, 2024

Benefits of B2B Market Research Conducting market research should deliver a lot of benefits. She’s the CEO of Boldthink , a brand consultancy. Goodwin shared several benefits recent clients have received from B2B market research. You can also reach new markets or expand into current ones with good research.

Market Research 120

Market Research B2C Marketing Marketers 120

Martech

MAY 21, 2025

If youre already running campaigns like Performance Max, Shopping or broad match Search, youre automatically eligible for these new placements, so no extra work is needed. Ads are also popping up in Googles AI Mode, so your brand can appear right when people explore their options. Merchant Center is becoming a brand and content HQ.

Transform 77

Transform Analytics Marketing Marketers 77

Martech

NOVEMBER 21, 2024

Like hiring new people that can add awesomely to our business. Like opening new markets in countries where we are not now in business. Dig deeper: What are marketers’ investment priorities as 2024 winds down? I know that brand is making a comeback in B2B after years of demand generation. That would be bad.

Transform 93

Transform Finance Marketing Marketers 93

Hubspot Marketing

OCTOBER 14, 2024

From your sales team to customer support, having the right people in place can make a difference in how your customers experience your brand. This could be anything from your packaging to online reviews — anything that gives your customers confidence in your brand. People: Who’s involved in delivering your product?

Price 117

Price Marketing Marketers User-Generated 117

Rock Content

MARCH 21, 2024

Relying solely on these platforms makes it increasingly challenging to discover new users for your product or brand. Brands are trying to reach the same audiences through the same channels, causing the auction to overheat and the cost of optimization to rise. Let’s unpack how they apply to different audiences.

Branding 97

Branding Affiliate Marketing eCommerce Advertising 97

Hubspot Marketing

MARCH 26, 2025

A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Though the steps are simple, running marketing videos on Facebook has many moving parts to consider. Define big-picture marketing goals. Are you aiming for product education, brand awareness, or driving traffic?

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106