Martech

NOVEMBER 21, 2024

Jasper, an AI marketing platform, announced the release of a new AI knowledge and context layer designed specifically for marketing. This layer, powered by Brand IQ and Marketing IQ, enables marketers to create on-brand content and campaigns that adhere to marketing best practices.

Law 114

Law Transform Retail Manufacturing 114

Bannerflow

FEBRUARY 4, 2021

Over the past year, the term digital transformation has been a huge focus for many businesses. However, many have used this situation as an opportunity to speed up their adoption of new practices and technologies for the long-term too. And, many brands still ponder what exactly digital transformation is.

Transform 98

Transform Advertisers Advertising Retail 98

Martech

JUNE 4, 2024

So when a new technology comes along, marketers face a choice: Ignore it or adopt it? Boosting value by coordinating martech and multichannel together You can escape this dilemma by coordinating martech and multichannel strategy together and embracing a new playbook to determine whether to iterate or transform.

Transform 126

Transform Customer Journey Marketing Marketers 126

Marketing Insider Group

NOVEMBER 11, 2019

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

Transform 107

Transform Direct Mail Customer Journey Marketing 107

Search Engine Land

JULY 16, 2024

These applications significantly transformed the digital landscape, though not always in everyone’s best interest. While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content. However, after six months, no website has recovered.

Transform 110

Transform User-Generated New Technology Promotion 110

Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In this guide we’ll be covering challenges in the financial sector and how digital transformation can benefit banking and finance. The benefits of digital transformation in banking and finance.

Transform 104

Transform Finance New Technology Industry Insights 104

Martech

MARCH 7, 2024

Dig deeper: How to transform customer experience with AI 2. Original research is how brands and martech vendors differentiate their thought leadership and demonstrate that their content is not AI-generated. Cast a wide net around the technology, commercial, product and customer relationship teams. If so, rock on. Get MarTech!

New Technology 136

New Technology Transform Outbound Marketing Thought Leadership 136

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. This guide will walk you through the fascinating world of AI in marketing, showing how it can streamline your strategies and elevate your brand.

CRM 121

CRM Transform Marketing Marketers 121

Businesses Grow

DECEMBER 8, 2022

I experiment with every new technology so I can be a better consultant, teacher, and author. This technology levels the playing field and makes everybody an excellent content creator. In 2023, marketing and the marketing profession will be transformed. The ChatGPT struggle. I am a person who explores the edges.

Transform 145

Transform Marketing Marketers Copywriting 145

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. It means embracing new technologies and methods. The best Positionless Marketer knows that the ultimate leader is the consumer who votes by increasing their lifetime value to the brand with unwavering loyalty.

Transform 78

Transform Manufacturing Key Performance Indicator Marketing 78

Martech

DECEMBER 27, 2022

Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. More enterprises will adopt composable infrastructure.

Transform 98

Transform Retail Shoppers Price 98

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

Brands and marketers have long recognized the potential of experiences to tie products and services to personal journeys—by making memories. As an experiential marketing agency, we’re focused on forming memories through experiences, living by the mantra, “The right moment can transform someone forever.”. Give yourself lead time.

Transform 134

Transform Branding Logistics Thought Leadership 134

Digital Marketer

DECEMBER 19, 2022

This part of digital marketing is still advancing as new technologies like data analytics drive marketing insights. Studies have found that up to 76% of customers are more likely to purchase from brands that personalize. There’s more to social media marketing than setting up a brand account and posting ads, though.

Transform 82

Transform eCommerce Retail Entertainment 82

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. How much collaboration or maybe fighting goes on to structure a book like that?

Transform 81

Transform Finance Energy Customer 81

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. A key part of implementation is making sure that the new tech works with other tools in the stack.

Transform 131

Transform New Markets Retail New Technology 131

Duct Tape Marketing

NOVEMBER 8, 2023

” Jon has worked with some of the world’s foremost brands, personally advising CEOs and other members of the C-Suite. ” Jon has worked with some of the world’s foremost brands, personally advising CEOs and other members of the C-Suite. Key Takeaway: In the world of customer experience, mishaps are inevitable. [05:27]

Transform 91

Transform Customer Price Shipping 91

Martech

MAY 15, 2025

Dynamic content generation introduces several challenges, including: Maintaining brand voice consistency. Preventing AI-generated experiences from becoming uncanny or off-brand. Those who embrace new technologies, deepen their strategic focus and commit to continuous learning won’t just keep pace they’ll lead.

Transform 88

Transform Customer Journey Marketing Marketers 88

Sprout Social

AUGUST 11, 2022

But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Why brands invest in the metaverse. Brands are more likely to jump on board than consumers, who aren’t all the way there yet.

Gen Z 141

Gen Z Branding Transform Millennials 141

Marketing Insider Group

AUGUST 26, 2024

In a competitive and rapidly changing space, this tactic is not only valuable for navigating market shifts but also for improving brand awareness, complying with stringent regulatory updates, and overcoming supply chain complexities. Nurture & Convert Your Leads Transform initial awareness into genuine interest and action.

Manufacturing 76

Manufacturing Transform Whitepaper Retail 76

Vertical Response

JUNE 11, 2025

Dive into how design, content, technology, and user engagement have transformed. The benefits of modern email marketing include increased engagement, better targeting, and higher ROI, helping businesses add value for customers and build a stronger brand reputation. Back then, simplicity was the name of the game.

Transform 52

Transform Email Marketing Analytics Marketing 52

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Brand Marketing: Back to Basics 6. Smart brands are building smaller, engaged communities around shared interests. They choose brands reflecting their values.

Market Trends 67

Market Trends CMO Transform Influencer Marketing 67

Set Up

MARCH 25, 2025

Brands need to blend automation and empathy to deliver relevance without losing authenticity. Luckily, Forbes reported that 2025 is predicted to be dominated by AI-powered personal companions technologies that tailor experiences while preserving the emotional connection. So, how do you keep the human in your tech stack?

Transform 59

Transform New Technology SEO Branding 59

Martech

OCTOBER 5, 2021

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. Every marketing leader wants to break free of the constraints to their transformation, and often these constraints are portrayed as obstacles that others put in marketing’s way,” said McCune. Marketing operations.

Transform 111

Transform Manufacturing Marketing Marketers 111

Marketing Insider Group

OCTOBER 30, 2023

To help you out, we’ve put together a list of 19 top brands that are rocking it on social media. Slack shares productivity tips, news articles , how to create a better work-life balance, and other helpful content relevant to every team member – from the entry-level employee to the CEO.

Branding 132

Branding Transform User-Generated Education 132

Duct Tape Marketing

DECEMBER 4, 2024

With years of experience helping businesses grow through strategic marketing approaches, I reviewed five transformative trends poised to disrupt how marketers, agencies, and organizations connect with audiences in 2025. So I think you're just going to see people, consumers moving to some of these new platforms.

Market Trends 63

Market Trends Transform CRM Marketing 63

Adobe Experience Cloud Blog

MARCH 6, 2017

New technologies are emerging and showing up in our everyday lives at a rapid rate. It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Author: Jacob Shama “Hey, Siri!

Transform 134

Transform Thought Leadership Marketing Marketers 134

Bannerflow

APRIL 12, 2022

The travel and tourism industry is recognised as one of the early adopters of digital transformation. The United Nations World Tourism Organization states : “as information and communications technology (ICT) became a global phenomenon, tourism was a consistent early adopter of new technologies and platforms”.

Transform 52

Transform Customer Journey New Technology Management 52

Martech

OCTOBER 27, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. It’s not just the people who are actually going to be affected [by the technology] but a much wider facet of the business.”. Learn more here.

Transform 122

Transform Customer Advertisers Advertising 122

Martech

DECEMBER 15, 2021

This is particularly difficult for brands seeking to adapt to a digital-first world. “A Transformations, or market trends, are ultimately driven by audiences and consumers and what they demand,” said Knudson. And with rising consumer demand for digital, brands would be wise to prioritize interaction within the digital spaces. “I

Transform 130

Transform Education Customer Journey New Technology 130

Marketing Insider Group

JUNE 18, 2024

With digital transformation reshaping consumer behavior and the emergence of new marketing channels , it’s essential to reassess traditional methods. The Changing Landscape of Sales in 2024 In 2024, the sales landscape is transforming rapidly, driven by evolving consumer behaviors and technological advancements.

Transform 120

Transform Direct Mail Customer Journey User-Generated 120

Martech

SEPTEMBER 5, 2023

We saw many examples of antifragility as brands pivoted and reinvented their business models — on the fly — in the face of a global pandemic. Granted, guardrails will be needed, but an opportunity is created for all talented members of a team to have a hand in digital transformation, not just IT specialists.

Transform 126

Transform User-Generated New Technology Management 126

Martech

FEBRUARY 18, 2022

To help address this issue, Thompson and Meghan Flannery of Drift provided some tactics about how to align these two teams and, in turn, meet brand revenue goals. We are now [living] in the ‘revenue era,’ where digital is no longer just a channel — it’s your entire brand experience,” said Thompson. Create shared goals. “We

Transform 132

Transform Marketing Marketers New Technology 132

Adobe Experience Cloud Blog

OCTOBER 14, 2014

One of the biggest beneficiaries of this new technology is email marketing. It’s not uncommon to see case studies reporting transformative results like100-150% increases in click thru, 10-20% decreases in churn, and 2X or 3X increases in average revenue per customer. Negative Brand Perception = Decrease in Revenue.

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Martech

SEPTEMBER 27, 2023

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference.

Transform 126

Transform Marketing Marketers New Technology 126

Adobe Experience Cloud Blog

APRIL 6, 2018

Mildenhall is one of the greatest brand marketers of the last decade and led transformation in the travel and hospitality industry. And a lot of times we don’t have the time to hear the latest best practices or learn about new technologies. Foxx rose to fame as a comedian, eventually transitioning to television and film.

Transform 134

Transform Thought Leadership Marketing Marketers 134

Martech

OCTOBER 27, 2021

As digital transformation advances within an organization, people become more important than individual new tools you add to the stack. Signs of a slow transformation can be seen even in the retail industry overall, where only 20% of retail is done digitally through e-commerce. Many of these digital wins don’t come easy though.

Transform 111

Transform Retail New Technology Communications 111