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How to create local business content that converts

Search Engine Land

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This article covers strategies for creating localized business content that converts, such as: Providing transparent pricing details. Managing reviews.

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Targeted Advertising: A Simple Guide to Reaching Your Customers

Hubspot Marketing

Done right, however, ad targeting has the potential to attract new customers, help retain existing ones and boost your brand profile. Brands have a host of options when it comes to publishing targeted ads. Brands are only charged when someone clicks through on your link. Here’s how. Where Can You Publish Targeted Ads?

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AI Applications Across 12 Different Industries

Hubspot Marketing

Generative AI can help marketers research, brainstorm ideas, and create content like emails, product descriptions, and videos. Tools like HubSpot’s content assistant can help marketers automate the blog writing process, saving time while still generating high-quality and helpful content for audiences.

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How to Find SERP Feature Opportunities [+ Free Tools]

Hubspot Marketing

It’s the page that search engines, like Google or Bing, display after a user queries a keyword or phrase. Featured Snippets Featured snippets (FS) appear at position #1 of search results about 98% of the time and provide a summary of the best answer to a user's query. Create copy that strictly answers the user's search query.

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YouTube advertising: The ultimate guide

Search Engine Land

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Combined with other marketing channels, you can become a strong contender for driving brand awareness and generating leads and sales. Is YouTube a good way to advertise?

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How to Optimize Your Product Listing Ads For More Clicks

Unbounce

These product listing ads (PLAs) are like a miniature ecommerce store, complete with images of the product, prices, ratings/reviews, and other helpful information—all the stuff you want to know before you buy. PLAs effectively drive sales to the product listings and have been found to generate the most ad revenue per click.

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This day in search marketing history: February 3

Search Engine Land

Also on this day Google will suspend merchant sites that show higher prices at checkout 2021: Starting on April 6, Google would begin enforcing price accuracy between Merchant Center feeds and checkout. 2010: More concerns about reports that Google was “heavily biased towards established brands” (i.e., wealth rather than merit).