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How to manage social media content creation across networks

Sprout Social

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. It involves creating well-designed, valuable content that fits the social network’s sizes and formats, your brand voice and your business goals.

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From third-party cookies to zero-party data: The new rules of email engagement

Hubspot Marketing

I'll walk you through the new rules of data collection, how well-established brands are adapting, and what you can do to stay ahead. And according to Salesforce, 71% of them are more likely to do so if a brand clearly explains how they’ll use the information. Some brands even let users skip a question or two and still get the results.

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6 marketing team silos you need to break down, and how to do it

Martech

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. Start with one upcoming, high-priority campaign.

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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

Over the past five years, Ive been creating content for some of the most successful content-first brands. You establish your brand as a thought leader in the space. From my experience of conducting content analyses for some of the top brands, I'll take you through what I usually follow. Think about it. Thought leadership.

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Facebook marketing in 2025: A VERY complete guide

Hootsuite

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Facebook marketing is promoting your company or brand on the Facebook platform. Facebook marketing grows your audience, brings in leads and sales, and establishes your brand.

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The 18 Best Sites To Buy TikTok Followers [2023, Real & Cheap]

Jeff Bullas

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed? So, when you use Hashtagsforlikes, keep it relevant! #7.

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SAP integrates with Gainsight and ChannelEngine

Martech

SAP today announced integrations with customer success and product experience vendor Gainsight and online marketplace integrator ChannelEngine. The integration between SAP Sales Cloud and Gainsight Customer Success seeks to provide a seamless, continuing customer journey beyond conversion, supporting customer retention and growth.

Gen Z 63