Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

Transform 125

Transform User-Generated SEO Branding 125

Martech

JULY 30, 2024

AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO?

Transform 112

Transform User-Generated SEO Digital Marketing 112

Search Engine Land

SEPTEMBER 12, 2024

SearchGPT is an AI-powered search engine that combines the strengths of traditional search engines with the advanced conversational abilities of large language models. It delivers answers to user queries using real-time information from across the web. Non-tech-savvy users may not notice a significant difference.

PR 100

PR User-Generated Transform Thought Leadership 100

Martech

DECEMBER 16, 2024

To thrive in a world dominated by AI search and assistive engines, youll need to optimize for three core technologies: Traditional search engines. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Use language your audience naturally searches for.

Transform 115

Transform User-Generated SEO Communications 115

Search Engine Land

NOVEMBER 17, 2023

One activation that is seeing growing prominence for brands is user-generated content (UGC). Understanding UGC Before we delve into its impact on SEO, let’s start with the basics and define what user-generated content actually is. It shifts from brands telling the story to your audience speaking collectively.

User-Generated 105

User-Generated SEO Education Promotion 105

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What results can you expect from each marketing effort?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Search Engine Land

SEPTEMBER 27, 2024

From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. You’ll gain access to tools used by some of the largest brands in the world, including: Keyword clustering. Search console integration. Create on-brand templates. Help with email marketing.

SEO 119

SEO Transform User-Generated Analytics 119

Search Engine Land

AUGUST 1, 2024

This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. Today’s landscape of search engine tools powered by AI For many SEOs, Google remains the loudest voice in the room. E-A-A-T is paramount.

PR 88

PR User-Generated SEO New Technology 88

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. Crafting a compelling brand story.

Transform 128

Transform SEO Copywriting User-Generated 128

Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. Email: Business email address Sign me up!

Transform 134

Transform User-Generated Analytics Retail 134

Search Engine Land

JULY 16, 2024

Examine the rise of AI-generated content spam and scams. Creativity and accuracy These generative AI models have been trained on content created on the web by individuals, and the content generated by these machines re-elaborates someone else’s creativity and lacks any recognition or attribution.

Transform 110

Transform User-Generated New Technology Promotion 110

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties theyre becoming essential to the buying journey. Up to 90% of B2B buyers already use generative AI tools , according to Forrester.

Gen Z 136

Gen Z Transform Millennials User-Generated 136

Martech

SEPTEMBER 5, 2024

Free trials: Users try the software for a limited number of days. Resistance from prospects to lead generation and sales-led strategies is not uncommon today. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR).

Non-Profit 126

Non-Profit Customer Journey User-Generated SEO 126

Search Engine Land

APRIL 1, 2024

User-generated content (UGC) has emerged as a powerful tool for enhancing search marketing. As Google prioritizes authentic, engaging content, brands can leverage UGC to foster genuine connections with their audiences, gather valuable insights and boost visibility across multiple platforms.

User-Generated 92

User-Generated SEO Search Marketers Branding 92

Search Engine Land

AUGUST 8, 2024

Each feature offers the same value: finding conversions with few targeting parameters based on user signals. The algorithms match your creative to the right audience, serving ads to the users who are most likely to convert. These ads are for users ready to purchase, sign up or talk to sales. HTML5 code generation.

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on. billion to a truly staggering 8.5

Search Marketers 132

Search Marketers Real Estate eCommerce Marketing 132

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” Processing.

Retail 126

Retail User-Generated Price Product 126

Marketing Insider Group

MARCH 20, 2023

We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. Sure, your paid search ads are getting your content front and center, but are they maximizing your conversion rate and revenue? Not exactly.

Search Marketers 136

Search Marketers User-Generated SEO Advertising 136

Search Engine Land

SEPTEMBER 9, 2024

Too many brands and content creators focus on driving audience growth and lose sight of maintaining engagement. Let’s examine proven strategies and techniques for boosting audience engagement and exploring methods for building a community around your brand. Get the newsletter search marketers rely on. Processing.

User-Generated 84

User-Generated SEO Education Branding 84

Search Engine Land

SEPTEMBER 20, 2024

While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real-time market trends, audience profiles and behavior patterns – essential elements for crafting ads that truly connect with viewers. is a great tool for data-driven marketers. AdCreative.ai

Price 85

Price User-Generated eCommerce Retail 85

Martech

MARCH 10, 2025

With the rise of genAI search channels, users are searching more conversationally and intuitively, forcing brands to rethink their approach to content optimization and engagement. Conversational search is how AI-powered search engines generate responses and interact with users naturally.

User-Generated 105

User-Generated Customer Acquisition SEO Branding 105

Search Engine Land

AUGUST 12, 2024

Standing out from the crowd requires a delicate balance between optimizing content for search and creating pieces that truly resonate with users. Follow along and check off each step as you go to create content that both search engines and readers will love. What does their journey look like?

SEO 115

SEO User-Generated Place Market Research 115

Martech

JANUARY 13, 2025

They grab attention, tell a story, and set the tone for your brand. When done right, they improve site speed, enhance the user experience, and influence search engine ranking. Faster load times mean happier users (and search engines) Website visitors have little patience for slow-loading pages.

User-Generated 121

User-Generated SEO eCommerce Price 121

Search Engine Land

SEPTEMBER 9, 2024

Brands today live in a multi-platform world. In this article, you will learn: Why brands need to get ready for a multi-platform environment. How to use the DESCRIBE framework to improve your description generation. All of them have a search box. Get the newsletter search marketers rely on. Processing.

User-Generated 98

User-Generated Branding Analytics Product 98

Martech

FEBRUARY 4, 2025

AIs speedy remaking of marketing presents new risks and opportunities. For brands, AI is a new rival storyteller. It is beginning to wrench narrative control from brands, often drawing on incomplete, outdated or incorrect information. Its another place where you can guide consumers in their search for solutions.

User-Generated 99

User-Generated CMO SEO Branding 99

Martech

MARCH 17, 2025

Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). In February 2025, traffic from generative AI sources increased by 1,200% compared to July 2024. Between Nov.

Retail 92

Retail B2C User-Generated Food 92

Marketing Insider Group

OCTOBER 29, 2024

By improving your search engine ranking, SEO brings visitors naturally without paid ads. These key SEO strategies build trust and authority with both search engines and users. Increased Visibility and Traffic Perhaps the most significant benefit of SEO optimization is that it makes your website rank higher on search engines.

SEO 102

SEO User-Generated Advertising Advertisers 102

Search Engine Land

JULY 17, 2024

A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Trends offer a unique edge, allowing brands to deliver distinctive and timely content. Most brands probably won’t even know a term is trending. See terms.

SEO 105

SEO Fashion PR Influencer Marketing 105

Search Engine Land

AUGUST 1, 2024

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. mobile users use voice search every day. Whether you believe that ChatGPT and other LLMs are going to be viable marketing channels, your bosses probably do. Brand SEO is moving closer and closer to the brand team.

SEO 98

SEO PR User-Generated Education 98

Martech

NOVEMBER 22, 2024

Chrome controls 66.68% global browser market share and Google receives billions of dollars from Apple for default search status. Endanger user privacy. Dig deeper: Why Google lost -The DoJ’s case in 11 slides Advertiser perspectives Navah Hopkins, brand evangelist of Optmyzr kicked off a conversation on LinkedIn.

User-Generated 115

User-Generated CMO Advertising Advertisers 115

Search Engine Land

OCTOBER 2, 2024

Traditional keyword research tools frequently lack depth, offering only limited insights into the complexities of user search behavior. This article explores 19 tools and strategies for keyword mining to help you discover new search terms and enhance your campaigns. Get the newsletter search marketers rely on.

User-Generated 87

User-Generated Analytics Advertising Advertisers 87

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. That’s great.

SEO 108

SEO Management Price Thought Leadership 108

Search Engine Land

SEPTEMBER 17, 2024

Many brands and content creators struggle to stand out and engage audiences effectively on social media platforms today. With the rise of video content and the increasing importance of social search, those who fail to adapt risk becoming invisible in the crowded social media space. Need for consistent posting and audience interaction.

Key Performance Indicator 87

Key Performance Indicator User-Generated Analytics Education 87

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. Google tests user comments for live TV shows. Report: Yahoo Search Share Up After Firefox Deal.

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Search Engine Land

JULY 11, 2024

As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. Dig deeper: Optimization beyond data: Design thinking for SEO Get the daily newsletter search marketers rely on. How can we better match user intent when they are searching online?

Whitepaper 112

Whitepaper SEO Transform Health 112

Search Engine Land

AUGUST 21, 2024

A lot has changed over the past year while I’ve been waiting for “ the best AI video generators for creators and marketers ” to emerge. It’s unclear if KaraVideo.AI, a video generator powered by Sora, deserves most of the credit for this eye-catching video. Ten days later, I tried to check out Sora for myself.

Transform 103

Transform User-Generated Influencer Marketing Product 103

Search Engine Land

AUGUST 22, 2024

Segmentation by best sellers, product attributes, location, profitability and user type. One campaign fits all This approach is common for small accounts that don’t generate high levels of conversions, making segmentation difficult to justify. specific brands) rather than the overall account. Business email address Sign me up!

Non-Profit 85

Non-Profit Price User-Generated Advertising 85