Martech

JULY 15, 2025

The digital retail landscape is undergoing a fundamental shift. Traditional ecommerce platforms might update recommendations daily or weekly through batch processing, but AI-enabled systems continuously refine and adjust offerings. Homepage layouts reorganize dynamically to highlight categories most relevant to each visitor.

Shoppers 81

Shoppers Transform eCommerce Retail 81

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. For one, it engages in different B2B2C strategies related to both hardware and digital services.

Manufacturing 133

Manufacturing B2C eCommerce Marketers 133

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. The answer lies in what digital shopping lacks an immersive, customer-centric experience that deepens emotional engagement in a way online interactions cant. In todays digital world, its about branding and customer engagement.

Branding 87

Branding Retail eCommerce Customer loyalty 87

Search Engine Land

OCTOBER 2, 2024

Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Display ads This category comprises two main products: Amazon DSP (demand-side platform). These videos yield a high return, particularly for products that fold, transform or are new to the category. Brand logo.

Advertisers 103

Advertisers Advertising Customer Transform 103

Customers.ai

JANUARY 3, 2025

For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. Recent studies and reports highlight just how complex and dynamic the buying journey has become, especially in ecommerce.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Hubspot Marketing

JULY 16, 2024

Categorize them into informational, navigational, transactional, general, and commercial categories. Now, as AI isn’t an oracle, I did go back to the Excel file and verified the automatic intent categories for phrases that were in the top 10 in SERP. That’s what copywriter and digital marketer John Paul Hernandez , does. "

SEO 139

SEO User-Generated Transform eCommerce 139

Hootsuite

MARCH 21, 2025

Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. For most brands, ecommerce should not be the primary focus of your Instagram account. Add categorization details about the product, like its condition, brand, and tax category.

eCommerce 97

eCommerce User-Generated Shoppers Entertainment 97

Use Insider

JANUARY 23, 2025

Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. What is WhatsApp eCommerce ? We can group them into three broad categories: Promotional messages for driving engagement and revenue.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Martech

DECEMBER 9, 2024

A new power of connection It comes down to AI unlocking this new power of connection that has been a really broken part of our category for a pretty long time, said Crystalyn Stuart-Loayza, the studys other co-author and chief digital officer for two of Plus Companys agencies.

B2C 125

B2C New Technology Analytics Communications 125

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. Dig deeper: 4 AI categories impacting marketing: Predictive analytics 2. Improved customer loyalty.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Backlinko

JULY 22, 2024

Logical hierarchy: Logically organize your pages with main categories and subcategories. Set Up a Google Business Profile A Google Business Profile (GBP) is a digital storefront where you can provide essential information about your business. For example, a homepage, about us, contact, and products/services page.

SEO 121

SEO Law User-Generated Analytics 121

Search Engine Land

OCTOBER 8, 2024

It adds color to your existing analytics setup and is an essential tool for digital marketers Seamless integration with Google Analytics 4 allows you to paint a deeper picture of your audiences and how they interact with your site. The same approach can be applied to ecommerce sites with an “add to cart” feature.

Analytics 105

Analytics User-Generated Transform eCommerce 105

Martech

JULY 24, 2024

“The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Some would argue slowly, but it’s definitely happening. Bring Paris to U.S.

Gen Z 120

Gen Z Fashion Entertainment Marketers 120

Hubspot Marketing

MARCH 26, 2025

Now affectionately known as the Big Sis to Young Creatives with accolades including Forbes 30 Under 30 West is building a digital brand around providing career advice to rising professionals. Other forms of social media entrepreneurs might have businesses in sectors such as ecommerce, consulting, and beyond.

Gen Z 114

Gen Z User-Generated eCommerce Promotion 114

Backlinko

JULY 19, 2024

Like blog categories or specific groups of products. The tool’s output data is split into two categories: aggregated forecast data and forecast data per keyword. Grouped into categories like: Page Issues Detection Flag page-level issues that can hurt your rankings. Or by blog post category. Guru: $249.95

SEO 110

SEO Price Analytics Key Performance Indicator 110

Martech

NOVEMBER 21, 2024

Interestingly, the two categories showing highest growth are makeup and active footwear, each of which would once have been very much in-person purchases. AI will augment the digital shopping experience, not just through tailored product recommendations but also with AI agents, effectively doing the consumer’s shopping for them.

Retail 112

Retail Shoppers Customer Product 112

Backlinko

SEPTEMBER 6, 2024

Need to set up tracking for ecommerce reporting or custom events? This allows you to measure the performance of specific landing pages, ecommerce product pages , and user paths without the hassle of creating custom reports for each page and category. Further reading: 33 Top Digital Marketing Tools for Every Budget 7.

Analytics 104

Analytics Price Law User-Generated 104

Martech

OCTOBER 22, 2024

This runs counter to an Adobe projection of a record-breaking ecommerce holiday season. Ecommerce tech solution PriceSpider measured conversion rates on October 8 and found Amazon (12.6%) far ahead of Walmart (8.1%) and Target (4%). The electronics category saw a significant increase in discount rate, up 25% year-over-year.

Shoppers 70

Shoppers Retail Health Food 70

Customers.ai

NOVEMBER 25, 2024

Whether you’re optimizing an ecommerce store, generating B2B leads, or driving traffic to your latest campaign, these tools help you take control of your site’s performance. Free Webinar: Watch Now Integrating Visitor Tracking with Your Marketing Stack: Where the Magic Happens No tool works in a vacuum, especially when it comes to ecommerce.

eCommerce 89

eCommerce Price Customer Journey CRM 89

Martech

SEPTEMBER 18, 2024

Understanding the battleground for consumer attention Micro-moments impact both digital and physical actions. 4 types of micro-moments: Opportunities to connect and convert Micro-moments fall into four key categories, each offering a unique chance for marketers to engage with consumers meaningfully.

Customer 70

Customer Key Performance Indicator CRM Management 70

Search Engine Land

SEPTEMBER 11, 2024

For example, in a large ecommerce site, 80% of organic traffic might be driven by just 20% of the product pages. Implement proposed headers on the homepage and top 3 product category pages to improve keyword targeting. In SEO, this often manifests as a few issues causing the majority of problems.

SEO 106

SEO Transform Education User-Generated 106

Backlinko

MARCH 26, 2025

Then, digital changed everything. Heres how I used AI to extract powerful insights from founder interviews for my ecommerce growth strategies article: First, I found a podcast where Who Is Elijah’s founders shared their journey to $20M in revenue. Heres a prompt: I’ve shared several articles about [TOPIC]. Blog posts.

eCommerce 86

eCommerce Shipping Transform User-Generated 86

Litmus

DECEMBER 24, 2024

Segmentation : Dividing your audience into categories, like new versus returning customers, lets you customize what and when you send. For example, self-selected preferences, like favorite topics or product categories, let you conduct a/b testing to learn which types of emails perform best within segments. is so 2018.

B2C 91

B2C User-Generated Email Marketing CRM 91

Martech

APRIL 10, 2025

Still, if your analytics tool doesn’t categorize them correctly (for example, if you haven’t set up a custom AI channel, as most analytics tools don’t do this by default), the traffic might be recorded as referred traffic or end up in vague categories like “other” or “ unassigned.” Why does this help?

Transform 135

Transform User-Generated Analytics Retail 135

Use Insider

OCTOBER 24, 2024

Comparing them can be difficult, so in this article we’ve gathered the 15 best personalization software tools and organized them into three categories, depending on their area of specialization: Cross-channel personalization platforms : Insider, Dynamic Yield, Salesforce Marketing Cloud, Personyze, and Iterable. customers or subscribers).

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Litmus

OCTOBER 16, 2024

White from Oracle Digital Experience Agency explains, surface-level personalization—like using only the first name—can actually harm email performance. Omnichannel lifecycle segmentation in retail & eCommerce Omnichannel segmentation helps create seamless, personalized experiences both online and in-store.

Health 97

Health Customer Journey User-Generated Marketers 97

Martech

OCTOBER 10, 2024

It adds color to your existing analytics setup and is an essential tool for digital marketers Seamless integration with Google Analytics 4 allows you to paint a deeper picture of your audiences and how they interact with your site. The same approach can be applied to ecommerce sites with an “add to cart” feature.

Analytics 75

Analytics User-Generated Transform eCommerce 75

Welcome Software

JANUARY 27, 2025

Read on to learn actionable tip that ensure your b2b site search meets modern digital expectations, satisfying your customers every step of the way along their purchase journey! The b2b site search conundrum Manufacturers, distributors, and wholesalers definitely have unique challenges to getting ecommerce search right.

eCommerce 52

eCommerce Manufacturing Millennials B2C 52

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Adobe Experience Manager for digital asset management. Thanks to Insider’s personalization capabilities, their digital marketing team achieved a 15.1%

Customer Journey 52

Customer Journey User-Generated eCommerce Marketers 52

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025. of users into buyers in 2024.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Zumvu

JUNE 17, 2025

All Rights Reserved.

Finance 59

Finance Transform CRM Social Media Marketing 59

Backlinko

JULY 1, 2025

For example, Leigh McKenzie, Backlinko’s head of Growth, uses content to promote his ecommerce brand, Underfit. Whether you have an ecommerce business or own a boutique, your newsletter can become a go-to resource that builds loyalty over time. Start with a simple reward system (digital or physical) that feels fun and easy to use.

Marketers 86

Marketers Marketing User-Generated Promotion 86

Search Engine Land

SEPTEMBER 13, 2024

You’re taking the person to a specific collection or product, just like linking a main category to a specific subcategory or a keyword phrase in a blog post to a product page. Digital concepts in various retail settings There’s no shortage of ways to apply your digital marketing skills to retail shopping and merchandising.

Retail 84

Retail SEO Shipping Food 84

Power Digital Marketing

JUNE 3, 2025

Types of UGC vary widely, but they can generally be broken down into the following categories: Social Media Posts : Consumers sharing their experiences with your products on platforms like Instagram, Twitter, and TikTok. Why UGC Matters: The Key Benefits for Brands The importance of UGC in digital marketing cannot be overstated.

Marketing Strategy 52

Marketing Strategy User-Generated Transform Marketers 52

Backlinko

JUNE 23, 2025

Here are a few examples of how you might prioritize SEO KPIs based on different business models: Small ecommerce site: Focus on revenue per organic visit, product page visibility in SERPs, and even top-of-the-funnel indicators like newsletter opt-ins or coupon searches.

SEO 67

SEO User-Generated PR Analytics 67

Litmus

OCTOBER 31, 2024

White , Head of Research at Oracle Digital Experience Agency, noted that “research has shown that when emails are personalized with the first name only, it’s actually as likely to hurt email performance as it is to help it. In a lot of cases the data is scattered, fragmented, and conflicting. I think the data barriers are really intense.

CRM 90

CRM Management Email Marketing Transform 90

Hubspot Marketing

MARCH 11, 2025

Paul Brenner , SVP of Global Retail Media & Partnerships at Vibenomics, explains that RMNs offer a special advantage in that department especially with digital ad displays running in-store. Physical retail locations offer brands guaranteed consumer attention during purchase decisions something digital channels can't match.

Retail 79

Retail Customer Shoppers Advertisers 79