Martech

DECEMBER 3, 2024

sales (digital and in-store) were up 7%, coming in at $76 billion for Cyber Week. Cyber Monday was a day for splurge purchases with luxury handbags and apparel categories seeing incredible growth,” said Caila Schwartz, Salesforce’s director of consumer insights. increase year-over-year in digital sales. billion in U.S.

Shoppers 122

Shoppers eCommerce Retail Health 122

Martech

OCTOBER 31, 2024

They also, increasingly, like the experience gamified. It tied digital and direct mail together. There are parallels with the way digital approaches lookalikes, but some important differences too. “They need to know who in the retail consumer base is actually buying in the category that they’re selling.”

Direct Mail 134

Direct Mail Retail Gen Z Marketers 134

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. By analyzing the data and collaborating with the sales team, you can identify distinct categories of target accounts to pursue and the specific accounts within those categories that will be included in your 1:few ABM campaign.

Key Performance Indicator 120

Key Performance Indicator Marketers Marketing CRM 120

Martech

NOVEMBER 21, 2024

Interestingly, the two categories showing highest growth are makeup and active footwear, each of which would once have been very much in-person purchases. AI will augment the digital shopping experience, not just through tailored product recommendations but also with AI agents, effectively doing the consumer’s shopping for them.

Retail 112

Retail Shoppers Customer Product 112

Martech

JULY 15, 2025

The digital retail landscape is undergoing a fundamental shift. Today’s consumers are harder to win over — even when experiences are personalized, relevant and responsive to their needs. To deliver dynamic, individualized experiences that adapt instantly to user behavior, these systems process: Browsing history.

Shoppers 81

Shoppers Transform eCommerce Retail 81

Hubspot Marketing

JULY 29, 2024

In this series, I document my experience and let you know if a tool or strategy is worth your time. According to our complete guide to AI in digital marketing, 64% of marketing professionals say they use AI in some form in their jobs. 5 AI Logo Generators Here are the five AI logo generators I tested and my experiences with each.

User-Generated 118

User-Generated Price Branding Customer 118

Hubspot Marketing

JULY 16, 2024

Categorize them into informational, navigational, transactional, general, and commercial categories. Now, as AI isn’t an oracle, I did go back to the Excel file and verified the automatic intent categories for phrases that were in the top 10 in SERP. That’s what copywriter and digital marketer John Paul Hernandez , does. "

SEO 139

SEO User-Generated Transform eCommerce 139

Hubspot Marketing

JULY 12, 2024

I found that there are three categories to consider: Those who will be managing the community: For external-facing communities, this group of stakeholders may include the community manager, marketing department, and/or customer support. Avoid creating too many categories at the start — keep it simple and let your categories evolve.

Management 116

Management Promotion Law Market Research 116

Martech

JANUARY 7, 2025

Adobes Digital Price Index showed consumer prices have fallen for 27 consecutive months and were down in November 2.6% Top categories. Three categories accounted for over half (54%) of all ecommerce: Electronics: $55.3 The highest-growing category for ecommerce was grocery, up 12.9% from the previous year. Apparel: $45.6

eCommerce 114

eCommerce Shoppers Price Retail 114

Martech

JULY 24, 2024

“The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Some would argue slowly, but it’s definitely happening. Bring Paris to U.S.

Gen Z 120

Gen Z Fashion Entertainment Marketers 120

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. This in turn helps them provide more personalized experiences.

Manufacturing 133

Manufacturing B2C eCommerce Marketers 133

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Logical hierarchy: Logically organize your pages with main categories and subcategories. Compress image sizes: Large image files can slow down your website, negatively impacting user experience and SEO.

SEO 121

SEO Law User-Generated Analytics 121

Martech

MARCH 5, 2025

The challenge is clear: How can brands create in-person experiences that draw people in and build lasting connections? The answer lies in what digital shopping lacks an immersive, customer-centric experience that deepens emotional engagement in a way online interactions cant. Email: Business email address Sign me up!

Branding 87

Branding Retail eCommerce Customer loyalty 87

Hubspot Marketing

DECEMBER 30, 2024

You can apply a content monitoring process across digital platforms and content types. After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. Continuously improve your content monitoring process.

eCommerce 124

eCommerce SEO User-Generated Key Performance Indicator 124

Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. It also creates category leaders from organizations that can extract maximum value from AI. However, to achieve these benefits, brands may need to experience more failures in their AI projects.

Transform 140

Transform Branding CMO Education 140

Martech

DECEMBER 17, 2024

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. While this may improve user experience, it raises concerns about potential reductions in visibility and engagement for marketers. They are similar to the tabs used in Gmail.

Email Marketing 121

Email Marketing Copywriting User-Generated Promotion 121

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. It also helps you find orphan pages on your site.

SEO 97

SEO Price User-Generated Analytics 97

SocialPilot

OCTOBER 14, 2024

They are the digital equivalent of personal recommendations , carrying significant weight in a consumer’s decision-making process. When you respond to both kinds of reviews, it gives a perception of their feedback and care about their experience. So, managing your reviews isn’t just a good idea; it’s a must.

Management 104

Management Food Place Customer 104

Buffer Marketing

JULY 24, 2024

1: Use digital bookmarks to save content ideas Have you ever lost that great article or watched an amazing video on which you could create A+ content? In the end, remember that automation should help you serve your audience better instead of diminishing their experience. I’m still pining for a few.

Social Media Marketing 119

Social Media Marketing User-Generated Influencer Marketing Management 119

Hubspot Marketing

MARCH 26, 2025

Now affectionately known as the Big Sis to Young Creatives with accolades including Forbes 30 Under 30 West is building a digital brand around providing career advice to rising professionals. In a saturated industry, presenting something fresh by leaning into your unique experience, expertise, and interests is what will set you apart.

Gen Z 114

Gen Z User-Generated eCommerce Promotion 114

Martech

OCTOBER 2, 2024

To do this well, integrate predictive tools with digital experience platforms, customer data platforms and other tools that send communications to customers like CRMs. Dig deeper: 4 AI categories impacting marketing: Predictive analytics 2. Improved customer loyalty. Email: Business email address Sign me up! Processing.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Backlinko

JANUARY 23, 2025

The table should have three columns: categories, subcategories, and subtopics. Tap Into the Travel Content Loop The travel experience is cyclical. Meanwhile, your team focuses on insights, experiences, and personal connections. Each subtopic should have its own row. Then, copy your topic map to a sheet.

SEO 93

SEO PR User-Generated Non-Profit 93

Hootsuite

NOVEMBER 7, 2024

Early positive experiences with your brand and product. Longer-term positive customer experiences leading to brand trust. And shared social content (the digital version of WOM) is the most powerful way to turn brand awareness into consideration. Digital audiences are looking to connect with brands in a way that feels personal.

Branding 124

Branding Customer loyalty User-Generated Promotion 124

Customers.ai

JANUARY 3, 2025

For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. Digital-First Behavior : According to Think with Google, 53% of shoppers research online before making any purchase decision.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Orbit Media Studios

OCTOBER 30, 2024

All of these leave digital tracks that are included in AI training data.Being active in these places and your brand will appear more often in the training data that is relevant to your industry and your brand. We want to diversify how we reach this market and go beyond search and other digital marketing channels.

SEO 107

SEO Branding User-Generated PR 107

Hubspot Marketing

NOVEMBER 12, 2024

For example, since CultureCon is dedicated to creating community and resources for Black creators and entrepreneurs, we need to consider what they want to experience that aligns with their career aspirations and community goals. Beyond the digital screen, there are so many other ways to conduct research and discovery IRL.

Energy 116

Energy Food Communications Place 116

Hubspot Marketing

DECEMBER 4, 2024

Denhoff says that by talking to our customers and evaluating how our Marketing Blog performed, we determined that Masters in Marketing is speaking to digital marketers — “people who operate channels like websites, social media, email, SEO, and content marketing. And that helps us with editorial pillars and topic selection,” he says.

Education 99

Education Logistics Promotion Advertisers 99

Backlinko

JULY 15, 2025

Think: Short videos or animations on social platforms Blog posts tied to lifestyle or work challenges Paid ads that highlight common frustrations in a simple way For example, Semrush uses TikTok to create short, relatable videos aimed at digital marketers. Product aware topics: Are competitors ranking for “best [solution category]” terms?

Customer 118

Customer User-Generated Price Analytics 118

Orbit Media Studios

DECEMBER 17, 2024

There are 20 marketing prompts, grouped into the following categories: AI for Research & Personas AI for Content Marketing AI for SEO AI for Social Media AI for Lead Generation AI for GA4 Analysis When the prompt requires more explanation, weve linked to the articles and videos that show the processes in detail.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketers 120

Martech

APRIL 9, 2025

By analyzing 20+ similar marketing leadership positions on LinkedIn, I found three common skill categories companies are prioritizing: Strategic planning and data-driven decision making: Employers want senior marketers who can harness AI-driven insights to refine long-term strategies, optimize budgets and drive measurable outcomes.

Transform 130

Transform Marketers Marketing Copywriting 130

Neil Patel

JUNE 25, 2025

The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. Categories and Examples: Paid Media in the Wild There are dozens of paid media channels, with more emerging every year (LLM interfaces will likely offer paid ads soon, for example).

User-Generated 97

User-Generated Advertising Advertisers Direct Mail 97

Hubspot Marketing

AUGUST 20, 2024

My good friend and founder of digital consultancy Harness & Hone, Nick Bennett, explains: “If AI can create it, consumers don‘t need it from you, me, or anyone else. and ask ChatGPT to group the responses into categories to make reporting easier. that customizes the user's experience on a website. It’s extremely helpful.”

User-Generated 133

User-Generated Food Marketers Marketing 133

Orbit Media Studios

NOVEMBER 13, 2024

The most experienced marketers are the most productive There’s a strong correlation between years of experience and writing frequency. Those with less experience are unlikely to be daily writers. The majority of content marketers with 10+ years of experience write long form guides. In content marketing, experience matters.

Marketers 69

Marketers Marketing Whitepaper Content Marketing 69

Search Engine Land

SEPTEMBER 11, 2024

Drawing from five years of experience conducting audits for prominent U.S. Implement proposed headers on the homepage and top 3 product category pages to improve keyword targeting. This insight suggests that while speed improvements could enhance overall user experience, they may only marginally improve traffic.

SEO 106

SEO Transform Education User-Generated 106

Scoop.it!

NOVEMBER 21, 2024

This is simply because people trust other people’s experiences more than your sales pitch. Respond to all reviews : Good or bad, show that you’re listening and care about customer experiences. Real experiences speak volumes. Customer testimonials are marketing gold, with the power to increase sales by 34%.

Customer 110

Customer Shoppers User-Generated B2C 110

Litmus

DECEMBER 24, 2024

Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Segmentation : Dividing your audience into categories, like new versus returning customers, lets you customize what and when you send.

B2C 91

B2C User-Generated Email Marketing CRM 91

Martech

SEPTEMBER 18, 2024

Success in micro-moments requires anticipating customer needs, providing relevant content and delivering seamless experiences at the right time. Understanding the battleground for consumer attention Micro-moments impact both digital and physical actions. ” or “How does AI impact digital marketing?”

Customer 70

Customer Key Performance Indicator CRM Management 70