Hubspot Marketing

JULY 12, 2024

It’ll help you throughout every other step of the process, from deciding the platforms you use to how you advertise your community — really any additional steps you go through along the way. What social media platforms do they use? My recommendation for uncovering the “why” is building a persona for each community.

Management

Backlinko

DECEMBER 19, 2024

a social media competitor analysis). Below, weve organized our favorite tools by category. Access even more data with one of the paid plans: Pro ($139.95/month) And review both organic and paid search keywords. More functionality is available with a paid plan: Pro ($139.95/month) month) Guru ($249.95/month)

Price

Hubspot Marketing

MARCH 26, 2025

I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry, she says. I didnt go into it thinking it would be a social media business per se, says West. The social media entrepreneur makes her money from brand partnerships, workshops, and other aligned collaborations.

Gen Z

Buffer Marketing

FEBRUARY 6, 2025

The social media site isn’t limited to younger users anymore. Select the category that best describes your business And voila! Describe your business in your TikTok bio : A social media bio is your most precious real estate. The best TikTok marketing strategy is combining organic and paid efforts.

SEO

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook. With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads.

Advertising

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. What is social media advertising? The problem?

Advertising

Search Engine Land

JULY 22, 2024

Media will matter and markups haven’t started because many people haven’t realized it’s a short year yet, so you can get solid deals by reserving space now. PPC and paid social. Note: I left out SMS, email and social media because they can benefit from a combination of the above.) Affiliate and influencer.

SEO

Sprout Social

JULY 15, 2025

An X/Twitter analytics tool optimizes your social media strategy by providing detailed insights into content performance, audience behavior and competitive positioning. These solutions also analyze historical data from past social media influencer campaigns to see which had the best ROI.

Analytics

Backlinko

JULY 22, 2024

And recommended tools along the way (some free and some paid). Make a list of questions your customers ask in person, over the phone, or through marketing channels like email and social media. Google Keyword Planner: This tool is primarily used for paid search. However, it can also be helpful for organic keyword research.

SEO

Hubspot Marketing

NOVEMBER 7, 2024

Once a brand in decline, they reimagined their distribution strategy by using influencers and social video to reach a new, younger audience. While they still relied on predictable channels like social media, they added a creative twist by rebranding their image and using influencers to drive authenticity.

Inbound Marketing

Hootsuite

APRIL 22, 2025

A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. With over three billion active monthly users , Facebook is still the worlds most-used social platform. text posts, photos, videos) Paid, or boosted, content (e.g, Then click on Pages.

Gen Z

Hubspot Marketing

APRIL 15, 2025

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.

Social Media Marketing

Hubspot Marketing

DECEMBER 4, 2024

When we were developing the content objectives for the Masters in Marketing newsletter, HubSpot senior director of marketing Kyle Denhoff said, “Most of HubSpot’s customers are small- and mid-sized businesses that won’t have big-brand advertising budgets.” Will it be paid, freemium, and/or have ads or sponsorships? Social Sharing.

Education

Sprout Social

MARCH 27, 2025

The Australian market provides fertile ground for influencer campaigns, with high internet and social media usage. As of January 2024, Australia has 25 million internet users and 20 million social media users. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million.

Influencer Marketing

Buffer Marketing

NOVEMBER 7, 2024

Here’s a handy way to think about your competition that’s based off of Myk Pono’s classification : It’s best to include at least one competitor from each category into your analysis to make it truly comprehensive. and look up your product category. Social media platforms Marketing 4.1.

Customer Acquisition

SmartBrief - Marketing

JUNE 2, 2025

The technology was OK for writing copy drafts of social and blog posts, outlines and strategies but it wasnt so hot for graphics creation. Through custom AI ad targeting, Lenovo says campaign ROI is up 270% and Sargento says non-category purchases are up 6.6%. ( Changing social media: Facebook use among Gen Z is dropping.

Gen Z

Hootsuite

JUNE 24, 2025

This summer, G2 recognized Hootsuite as the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites — part of 178 total top rankings in their Summer 2025 Report. And how can the platform these teams rely on give your social strategy a competitive edge?

Analytics

Hubspot Marketing

OCTOBER 25, 2024

In this post, I’ll go over everything you need to know about creating business listings and why they’re so valuable, even in the age of social media and other marketing tactics. Category Most of the directories on this list work for any industry or target market. Table of Contents What is a business directory?

Real Estate

Sprout Social

APRIL 21, 2025

There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators.

Branding

Martech

JUNE 27, 2025

Dig deeper: 3 ways to get more from your paid social ad spend How to apply this in your category The study evaluated four core aspects of creative performance, each linked to a different stage of consumer response: Distinctiveness measures how unique or standout a creative asset is. That tells you AI is safe for versioning.

Branding

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.

Gen Z

Hootsuite

FEBRUARY 10, 2025

Keep reading to find out more about the Meta Pixel and how you could be using it to get better results from your social media marketing efforts. Subscribe: Someone subscribes to a paid product or service. You can also add more details like purchase price or product category to create custom events and custom conversions.

Social Media Marketing

Hubspot Marketing

SEPTEMBER 3, 2024

But thankfully, Facebook Advertising has a pretty good reputation for return when handled correctly. To be totally candid, Facebook Advertising is complex. That’s why it’s essential to have a well-thought-out Facebook Advertising strategy before deciding how many dollars to put behind them. Next question. But it can.

Advertising

SocialPilot

JANUARY 27, 2025

Social media for B2Bsounds tricky, doesnt it? But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Its about understanding your target audience, choosing the right social platforms, and creating content that resonates with decision-makers.

Thought Leadership

Hubspot Marketing

JANUARY 28, 2025

A simple example: A clothing store spends $50,000 a month on social media ads, email campaigns, and influencer partnerships. After looking at the numbers, they realize: Social media ads bring in $20,000 for every $10,000 spent. If you want to be in the win category, you need to know how to optimize it. Influencers?

Non-Profit

Buffer Marketing

OCTOBER 28, 2024

Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. The good stuff: Capture and organize all your social media ideas in the Create space Schedule finished posts in your social queue. Pricing: Free plan available.

Digital Marketing

Hootsuite

APRIL 23, 2025

Public stats provide a solid benchmark, but the real magic happens when you combine those with your own LinkedIn Page and ad demographics to fine-tune both your organic and paid strategies. As a social media platform designed for professional networking, LinkedIn offers a unique environment for brands. Source: Statista 7.

Gen Z

Customers.ai

NOVEMBER 20, 2024

Achieve a 5% click-through rate (CTR) on paid ads. Social Media Engagement: Tracks likes, shares, and comments on your posts. Once you have your list, use tools like: SEMrush: Analyze competitors’ SEO strategies, paid ad campaigns, and top-performing content. Instead, aim for goals you can track and quantify.

PR

Search Engine Land

JULY 19, 2024

The evolving AI-powered search landscape and the rise of zero-click results Up to 59% of Google searches end without a click , with nearly 30% of clicks getting directed toward Google-owned assets like images, videos and social profiles, according to a recent study by SparkToro’s Rand Fishkin.

Search Marketers

Martech

APRIL 24, 2025

Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Your strongest brand advocates are already on the payroll Let’s talk about the people who already carry your logo your employees, your execs, your leadership team. ” That’s not an algorithm problem. Need a newer example?

Branding

Hubspot Marketing

MARCH 11, 2025

The retail media network (RMN) is what runs behind the scenes to enable that integrated experience. If youre running advertising for a brand, you may have questions about RMNs. Table of Contents What is a retail media network? A retail media network is an advertising platform that runs within a stores website or app.

Retail

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. The thing is, you don’t have to shout louder.

PR

Backlinko

MARCH 5, 2025

organic search, social media, referrals, email, etc.) For example, organic search, paid search, social, or referrals. And what social media they use the most. For example, when you analyze one of your competitors, you can see: Which content categories drive the most organic traffic (e.g.,

SEO

illumin

MAY 15, 2025

Here are some tips to advertise effectively. The study also cited several trends and factors that will contribute to its growth, including trends on sustainability , retail media , organic and urban gardening, the integration of smart gardening technologies, small space innovations, and more. billion in 2025 and reach around USD 26.47

Advertising

SocialPilot

FEBRUARY 6, 2025

Standout Features – GBP offers tools like appointment booking, social posts, and review analytics, helping businesses grow their online presence effortlessly. Facebook The #1 Social Network for Reviews & Targeted Marketing Facebook, with 2.9 Why Choose Google My Business for Reviews? Why Use Facebook for Business Reviews?

Real Estate

Duct Tape Marketing

MARCH 5, 2025

Whether youre looking for tips on Reddit organic engagement or want to maximize Reddit advertising for your business, Jim shared actionable strategies every small business owner and digital marketer should know. During our conversation, Jim highlighted how Reddit marketing strategies differ from traditional social media marketing.

Advertisers

Duct Tape Marketing

DECEMBER 12, 2024

He's a co-founder of TACK, a media network and go-to-market firm, helping businesses convert demand into revenue through their people-first GTM model. They have a loyal, engaged following of an audience on different social media platforms. So there was the podcast, there was the social media aspect.

Transform