Martech

AUGUST 12, 2024

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. email marketing platforms, social media management tools, analytics software) to create a cohesive marketing ecosystem. Social media engagement rates: Measures likes, shares, and comments on our posts.

Customer

Martech

FEBRUARY 13, 2025

Insights based on the 6 main martech functions The survey results highlighted distinct patterns across the six key martech categories from the Martech Map: Ads. Social and management: Two mixed bags Social and management use cases (yellow and grey) show divergent trends in adoption. Content: Social media management (43.2%).

Transform

Hubspot Marketing

OCTOBER 31, 2024

But with AI’s growing capabilities, this category of content has become commoditized — easily generated, widely distributed, and harder to distinguish from the competition. At HubSpot, for example, we’ve taken all of our informational content, sorted it into categories, and identified the pieces that are the most defensible.

Logistics

Martech

FEBRUARY 12, 2025

Since job titles and responsibilities vary across organizations, Ive identified four key “jobs to be done” categories understand, create, enable and execute along with the roles that benefit most from the transformation driven by genAI and automation. Understand Understanding is the foundation of all marketing activities.

Transform

Search Engine Land

OCTOBER 2, 2024

If I were managing a paid search account focused on costumes in these categories, these terms would be a fantastic addition to enhance the account’s effectiveness. Social monitoring tools Monitor social media platforms to identify industry-specific trends, popular topics and commonly used phrases.

User-Generated

Martech

NOVEMBER 21, 2024

The AI robot’s ability to influence other machines and bypass operational controls has reportedly taken social media users in China by storm, with some calling it “terrifying” and many expressing unease. Additionally, Smart Categories help marketers identify key conversation themes related to their brand.

Law

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. I wish it were that simple when it comes to AI.

User-Generated

Martech

JULY 18, 2024

retail sites across 18 product categories. However, some of these same product categories were in big demand during Prime Day. Home, furniture and appliance categories saw a 76% boost in sales, Adobe Analytics found. billion in U.S. online sales this year. billion shoppers), agreed with Adobe that deeper discounts spurred sales.

eCommerce

Martech

DECEMBER 18, 2024

Gen Z relies heavily on social media platforms like Instagram, YouTube and TikTok for research and shopping. Environmental and social responsibility aren’t bonuses; they’re baseline expectations. Key takeaway: This makes social media Gen Zs primary marketplace, learning platform and social hub. Animal welfare.

Gen Z

Backlinko

JULY 22, 2024

Make a list of questions your customers ask in person, over the phone, or through marketing channels like email and social media. Additional ways to do audience research include: Forums and social media groups: Explore relevant Facebook groups, Reddit, Quora, and industry-specific forums. Which can positively impact your rankings.

SEO

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms.

Social Media Marketing

Hubspot Marketing

MARCH 11, 2025

And because your name is constantly out there you become category king or category queen with your local business. Every touchpoint you have with your audience at live events, on social media, on your website, on the phone is a chance to build that relationship. We want to be physically present in the community.

Marketing

Martech

APRIL 28, 2025

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. Digital video CTV, social video and online video grew 18% in 2024 and is projected to grow another 14% in 2025, reaching $72 billion.

Video Marketing

Hootsuite

JULY 26, 2024

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. customizable template and start mapping out opportunities for your next win on social. Clear data.

Analytics

Buffer Marketing

SEPTEMBER 3, 2024

Over the past year, I’ve shared over 400 posts on LinkedIn, resulting in a 2.5X+ growth in CloudZero’s follower count — all through organic social media. Sometimes, it feels like everyone is leaning into 'unhinged' social media or TikTok—esque videos, but this doesn't align with our brand and values.

Real Estate

Martech

SEPTEMBER 13, 2024

Now, all emails focusing on social media , testimonials and live events will fall under this category. These will group your content into a specific section with its assigned color. Let’s say one of these pillars is labeled “Community” and is assigned pink.

Email Marketing

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde. Here’s a look at what we covered.

Social Media Marketing

Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in.

Price

Hubspot Marketing

JULY 30, 2024

A goal for me as I navigate changes in the online business, digital marketing, and social media worlds is to get crafty and figure out how to make an impact without losing time. When I sit down at my computer or pull up a social media channel isn’t the best time for me to figure out my posting plan.

Product

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. It improves staff recruitment , retention , and engagement.

PR

Hubspot Marketing

DECEMBER 30, 2024

Thats opposed to other content types like social media or email. Before you know it, you're looking at 10,000 product collections, a cornucopia of blog content, and a tonne of product categories, thinking, Where do I even start this month? Full disclosure before we go further: My main specialism is SEO content. Long story short?

eCommerce

Martech

JANUARY 24, 2025

Most companies use some version to analyze large volumes of text whether from social media posts, survey responses or website comments. Sentiment categories can serve as a starting point for deeper analysis. Give me only the single word category: ‘You guys are unbelievable.'” ” When using Gemini 1.5,

New Technology

Hubspot Marketing

DECEMBER 3, 2024

This time it’s all about social proof and where it belongs on your page. Butterflies and Best Practices It’s pretty non-controversial for both B2Cs and B2Bs to add social proof to their websites in order to boost conversion, right? So why is social proof always tucked away at the bottom of the page? But work it does!

Customer Journey

Sprout Social

SEPTEMBER 26, 2024

Even when looking at potential influencer partnerships, you’ll want to check if they’re driving good social media engagement. As such, good engagement serves as social proof and reflects positively on your brand authenticity. Other influencer categories generally see an engagement rate between 0.80% and 1%.

User-Generated

Martech

AUGUST 12, 2024

It’s unlikely that this will shrink any time soon; indded, it is likely to keep growing as new categories and products emerge. If I am, I follow up with additional query details until I get to either a product category to explore or a set of products to evaluate if I’m not heading in the right direction. Their marketing strategy (e.g.,

User-Generated

Martech

JUNE 12, 2025

9x Wrong decisions -49% -78% -88% -89% -90% Dig deeper: 3 ways to get more from your paid social ad spend TransUnion’s analysis evaluated 26 targeting attributes across six distinct categories—such as age, income, presence of children and neighborhood type—and found that even subtle variations in targeting led to significant swings in ROAS.

Branding

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook. With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads.

Advertising

Hubspot Marketing

NOVEMBER 7, 2024

Once a brand in decline, they reimagined their distribution strategy by using influencers and social video to reach a new, younger audience. While they still relied on predictable channels like social media, they added a creative twist by rebranding their image and using influencers to drive authenticity. Find asymmetric opportunities.

Inbound Marketing

Martech

SEPTEMBER 27, 2024

Of those brands, 96% entered into one partnership with a top 100 celebrity influencer (determined by social media following), while the remaining 4% entered into multiple partnerships. Influencer marketing is everywhere now, just as paid social ads, shoppable ads and live streams and retail media networks are also coming into their own.

Branding

Hubspot Marketing

DECEMBER 4, 2024

Denhoff says that by talking to our customers and evaluating how our Marketing Blog performed, we determined that Masters in Marketing is speaking to digital marketers — “people who operate channels like websites, social media, email, SEO, and content marketing. Social Sharing. It’s just too expensive for our target customer.”

Education

Buffer Marketing

OCTOBER 30, 2024

Meta ad library dives deeper for ads under issues, elections, or politics The Meta ad library only shows the ads that are currently running (aka, they are “active ads” on Meta) — unless an advertiser is running an ad that’s classified under the ad category “issues, elections, or politics.”

Advertising

Hootsuite

JANUARY 31, 2025

Last year, when Taylor Swift made history by winning her fourth Album of the Year award, social media erupted with opinions was the win deserved? Key terms Results refers to the number of individual social media posts that mention a specific keyword. But Carpenter isnt the only artist in this category earning plenty of online buzz.

User-Generated

Orbit Media Studios

DECEMBER 17, 2024

There are 20 marketing prompts, grouped into the following categories: AI for Research & Personas AI for Content Marketing AI for SEO AI for Social Media AI for Lead Generation AI for GA4 Analysis When the prompt requires more explanation, weve linked to the articles and videos that show the processes in detail.

Thought Leadership

SmartBrief - Marketing

JULY 30, 2024

Founded in 2005, it’s one of the few elder social media platforms that’s survived to today. This allows social listening tools to scan the platform, which I believe is one of the most valuable uses of Reddit. Amplified reach While Reddit certainly isn’t the largest social media platform on the block, don’t sleep on its users.

PR

Hubspot Marketing

MARCH 26, 2025

I didnt go into it thinking it would be a social media business per se, says West. The social media entrepreneur makes her money from brand partnerships, workshops, and other aligned collaborations. I chatted with some of the best in social media entrepreneurship and Im diving into trends, tips, and more below. Youre in luck.

Gen Z

Orbit Media Studios

OCTOBER 30, 2024

Neither does Meta or any other big tech search or social platform. Impact to the platforms: Will oversaturation of junk content overwhelm the search and social platforms? Will the relevance and quality of our search results and social streams decline? Be as comprehensive as possible with the categories.

SEO

SocialPilot

OCTOBER 14, 2024

Ask for Reviews We have already discussed how you can get your Google review link and how you can share it with your customers through email, text, website, or social media platforms. But there is more to asking for reviews.

Management