Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in.

Price

Martech

FEBRUARY 13, 2025

Insights based on the 6 main martech functions The survey results highlighted distinct patterns across the six key martech categories from the Martech Map: Ads. Competitor research (21.4%): GenAI helps marketers stay ahead by analyzing competitor strategies. Based on the responses, these use cases fall into three categories.

Transform

Hootsuite

JULY 26, 2024

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. customizable template and start mapping out opportunities for your next win on social. Clear data.

Analytics

Hubspot Marketing

JULY 12, 2024

I asked Jenny Sowyrda , Manager of Community Strategy and Operations at HubSpot, her tips for building an online community and understanding your motivations was her first piece of advice: “Know why you’re building a community (from a business perspective) and who you’re building a community for. What social media platforms do they use?

Management

Hubspot Marketing

OCTOBER 31, 2024

But with AI’s growing capabilities, this category of content has become commoditized — easily generated, widely distributed, and harder to distinguish from the competition. Practical Tips to Build a Personality Content Strategy Interested in implementing a personality-led content strategy? Revamp your hiring strategy.

Logistics

Martech

DECEMBER 18, 2024

Gen Z relies heavily on social media platforms like Instagram, YouTube and TikTok for research and shopping. Environmental and social responsibility aren’t bonuses; they’re baseline expectations. Key takeaway: This makes social media Gen Zs primary marketplace, learning platform and social hub. Animal welfare.

Gen Z

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms.

Social Media Marketing

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde. Here’s a look at what we covered.

Social Media Marketing

Buffer Marketing

SEPTEMBER 3, 2024

Over the past year, I’ve shared over 400 posts on LinkedIn, resulting in a 2.5X+ growth in CloudZero’s follower count — all through organic social media. Sometimes, it feels like everyone is leaning into 'unhinged' social media or TikTok—esque videos, but this doesn't align with our brand and values.

Real Estate

Martech

FEBRUARY 12, 2025

Since job titles and responsibilities vary across organizations, Ive identified four key “jobs to be done” categories understand, create, enable and execute along with the roles that benefit most from the transformation driven by genAI and automation. Understand Understanding is the foundation of all marketing activities.

Transform

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. It improves staff recruitment , retention , and engagement.

PR

Search Engine Land

OCTOBER 2, 2024

This article explores 19 tools and strategies for keyword mining to help you discover new search terms and enhance your campaigns. By the end, you’ll have an arsenal of techniques to optimize your campaigns and gain a competitive edge in your growth strategy. Get the newsletter search marketers rely on.

User-Generated

Martech

APRIL 28, 2025

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. Social media (36%). CTV is expected to grow another 13% in 2025 to reach $26.6 Online video (excluding YouTube, 34%).

Video Marketing

Sprout Social

JUNE 18, 2025

Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.

User-Generated

Hubspot Marketing

NOVEMBER 7, 2024

But how do you set up a system that consistently delivers results, while still balancing your current channels and marketing strategy? Check Your Numbers: Why a Startup Distribution Strategy is Critical Let's get real about the math. At HubSpot, for example, we built our distribution strategy alongside our product development.

Inbound Marketing

Sprout Social

SEPTEMBER 26, 2024

These engagement actions can tell you whether your Instagram strategy is paying off. Even when looking at potential influencer partnerships, you’ll want to check if they’re driving good social media engagement. As such, good engagement serves as social proof and reflects positively on your brand authenticity.

User-Generated

Orbit Media Studios

DECEMBER 17, 2024

There are 20 marketing prompts, grouped into the following categories: AI for Research & Personas AI for Content Marketing AI for SEO AI for Social Media AI for Lead Generation AI for GA4 Analysis When the prompt requires more explanation, weve linked to the articles and videos that show the processes in detail.

Thought Leadership

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! What is social media marketing?

Social Media Marketing

Hubspot Marketing

DECEMBER 30, 2024

I can then use these actionable insights to create or improve upon any content strategy. You can then use the performance data to improve your content marketing strategy. Thats opposed to other content types like social media or email. But when it comes to work-related processes, it's one of my favorite things. Long story short?

eCommerce

Backlinko

JULY 22, 2024

Research Your Customers Understanding what your audience is searching for online is the foundation of a successful SEO strategy. Make a list of questions your customers ask in person, over the phone, or through marketing channels like email and social media. Or navigate to Keyword Strategy Builder from the left-hand menu.

SEO

Martech

JUNE 12, 2025

“In a world with thousands of targeting choices, the challenge is selecting the most effective option from many that appear similar,” Matt Spiegel, executive vice president of TruAudience Growth Strategy at TransUnion, said in a statement. In total, the study analyzed $1.5 billion in campaign spending and more than $18.4 Email: See terms.

Branding

Buffer Marketing

OCTOBER 30, 2024

Meta ad library dives deeper for ads under issues, elections, or politics The Meta ad library only shows the ads that are currently running (aka, they are “active ads” on Meta) — unless an advertiser is running an ad that’s classified under the ad category “issues, elections, or politics.”

Advertising

Hubspot Marketing

MARCH 26, 2025

I didnt go into it thinking it would be a social media business per se, says West. The social media entrepreneur makes her money from brand partnerships, workshops, and other aligned collaborations. I chatted with some of the best in social media entrepreneurship and Im diving into trends, tips, and more below. Youre in luck.

Gen Z

SocialPilot

JULY 12, 2024

Have you ever scrolled through your social media feed and wondered, “Is any of this actually working?” That is where the practice of social media analytics comes in. What is Social Media Analytics? What is Social Media Analytics? What all gets covered in social media analytics, you ask? Yeah, us, too.

Analytics

Martech

SEPTEMBER 13, 2024

Dig deeper: Email marketing strategy: A marketer’s guide 2. Now, all emails focusing on social media , testimonials and live events will fall under this category. Give your customers enough time to get excited about a promo, and allow enough time for any stragglers to catch up before you introduce the next big sale.

Email Marketing

Sprout Social

JULY 15, 2025

Third-party analytics tools are what give you deeper data—the kind that reveals what’s really working—so you can optimize your strategy and reach your goals. An X/Twitter analytics tool optimizes your social media strategy by providing detailed insights into content performance, audience behavior and competitive positioning.

Analytics

SmartBrief - Marketing

JULY 30, 2024

Founded in 2005, it’s one of the few elder social media platforms that’s survived to today. This allows social listening tools to scan the platform, which I believe is one of the most valuable uses of Reddit. Amplified reach While Reddit certainly isn’t the largest social media platform on the block, don’t sleep on its users.

PR

Hootsuite

OCTOBER 2, 2024

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. If you’re feeling stressed over what you’re asked to accomplish with your budget for social media, know you’re not alone. What is a social media budget? Stay flexible.

B2C

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. In The 2024 Influencer Marketing Benchmarks Report , we found over 80% of marketers agree that influencers are an essential part of their overall social media strategy. How can you spot an authentic social media influencer?

Influencer Marketing

SocialPilot

DECEMBER 23, 2024

Social media is a crowded space, and capturing attention is more challenging than ever. These statistics confirm that AI is becoming a non-negotiable for social media marketing. These statistics confirm that AI is becoming a non-negotiable for social media marketing. Do you know whos leading this race? series about our industry.

User-Generated

Orbit Media Studios

OCTOBER 30, 2024

Neither does Meta or any other big tech search or social platform. Impact to the platforms: Will oversaturation of junk content overwhelm the search and social platforms? Will the relevance and quality of our search results and social streams decline? Let’s make our speculation a prioritized list of untested strategies.

SEO

Backlinko

JULY 15, 2025

With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. This reveals high-intent problems your audience is actively trying to solve, which makes it perfect for your content strategy. The next week, you film some YouTube videos.

Customer

Hubspot Marketing

DECEMBER 4, 2024

Table of Contents How to Develop a Newsletter Content Strategy What is newsletter content strategy? How to Develop a Newsletter Content Strategy Newsletter Content Trends Newsletter Content Ideas What is newsletter content strategy? It follows that your content strategy has to be reader-focused, not brand-focused.

Education

Hubspot Marketing

JULY 30, 2024

For most business owners, the secret ingredient isn't strategy — it's time management. A goal for me as I navigate changes in the online business, digital marketing, and social media worlds is to get crafty and figure out how to make an impact without losing time. My ultimate vision is to optimize my process as I go.

Product

Buffer Marketing

NOVEMBER 7, 2024

Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies. This process can provide you with valuable insights to identify opportunities and threats, and ultimately improve your own business strategies. and look up your product category. Social media 4.3.

Customer Acquisition

Search Engine Land

JULY 17, 2024

A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Here are five ways to leverage trends within your SEO content strategy to stand out. Trends offer a unique edge, allowing brands to deliver distinctive and timely content. proactivity.

SEO

Hootsuite

JANUARY 31, 2025

Last year, when Taylor Swift made history by winning her fourth Album of the Year award, social media erupted with opinions was the win deserved? Key terms Results refers to the number of individual social media posts that mention a specific keyword. But Carpenter isnt the only artist in this category earning plenty of online buzz.

User-Generated